March 2025 Cohort

Learn how to apply behavioural science to your business with the trusted EAST framework, turning theory into tangible results.

Phill Agnew

Host of the UK's #1 marketing podcast

Nudge Unit: Applying Behavioural Science To Your Business

Buffer

Ogilvy

Microsoft

Hotjar

Most business initiatives fail to deliver the results they promise. Let’s fix that. If you’ve tried to implement behavioural science in your work, you’ve probably faced challenges like these: ❌ Strategies that sound great in theory but fall flat in practice. ❌ Struggling to turn insights into measurable business outcomes. ❌ Lacking a structured, evidence-backed framework to guide your efforts. Understanding behavioural science isn’t enough. You need tools to apply it effectively to real-world challenges. That’s where the Nudge Unit course comes in. In three weeks and over 25 hours of hands-on support, you’ll master the EAST framework used by leading behavioural scientists to drive impact. You’ll learn actionable strategies, apply them to your business problems, and test their effectiveness—all with my expert guidance. After completing this course, you’ll have the tools to: ✅ Solve your biggest challenges using proven behavioural science principles. ✅ Achieve measurable improvements in your business performance. ✅ Build confidence applying evidence-backed strategies to create lasting change. And if you don’t see results? You’ll get a full refund.

From Theory to Measurable Business Impact.

Business leaders seeking actionable strategies to solve challenges using behavioural science.

Marketers eager to boost results with evidence-backed tools and the EAST framework.

Professionals ready to turn behavioural insights into measurable, lasting business improvements.

Who is this course for

What you’ll get out of this course

Develop a strong grasp of the EAST framework and how to apply it to drive meaningful results. By the end of the course, you’ll have the tools to confidently integrate behavioural science into your business decisions.

Gain an in-depth understanding of behavioural science

Turn theory into action with hands-on guidance to solve real challenges. You’ll leave the course with practical solutions tailored to your specific goals.

Apply these learnings to your business problems

Run real-world experiments with guidance from Phill and feedback from your cohort. You’ll refine your strategies, measure results, and ensure your business improvements are backed by data and evidence.

Test your changes and iterate where needed

From increased conversions and higher customer retention to more effective campaigns and better team engagement, you’ll achieve clear, measurable results—or get a full refund if you don’t.

See a tangible improvement to your business (or your money back)

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Meet your instructor

What people say about Phill

Daily live lessons (60 minutes/day) and interactive Q&amp;A sessions (30 minutes).

Week 1: Learn the EAST Framework

Monday lesson (60 minutes) followed by live office hours (3x 4-hour open office hours during the week) for personalized guidance and group discussions.

Week 2: Apply Behavioural Science

Hands-on testing with feedback during live office hours (3x 4-hour open office hours during the week) and end-of-course recap.

Week 3: Test and Iterate

Course schedule

The Nudge Unit involves live workshops, private 1-1 consulting, and hands-on projects

Active hands-on learning

You’ll apply behavioural science principles directly to your business, making real changes that deliver measurable ROI

Interactive and action-driven

You’ll interact with other marketers and business experts through breakout rooms and our community forums

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About this course

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