Nudge Unit: Applying Behavioural Science To Your Business

New
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3 Weeks

·

Cohort-based Course

Learn how to apply behavioural science to your business with the trusted EAST framework, turning theory into tangible results.

This course is popular

10 people enrolled last week.

Nudge is loved by folks at

Buffer
Ogilvy
Microsoft
Hotjar
WPP

Course overview

From Theory to Measurable Business Impact.

Most business initiatives fail to deliver the results they promise. Let’s fix that.


If you’ve tried to implement behavioural science in your work, you’ve probably faced challenges like these:


❌ Strategies that sound great in theory but fall flat in practice.


❌ Struggling to turn insights into measurable business outcomes.


❌ Lacking a structured, evidence-backed framework to guide your efforts.


Understanding behavioural science isn’t enough. You need tools to apply it effectively to real-world challenges.


That’s where the Nudge Unit course comes in.


In three weeks and over 25 hours of hands-on support, you’ll master the EAST framework used by leading behavioural scientists to drive impact.


You’ll learn actionable strategies, apply them to your business problems, and test their effectiveness—all with my expert guidance.


After completing this course, you’ll have the tools to:


✅ Solve your biggest challenges using proven behavioural science principles.


✅ Achieve measurable improvements in your business performance.


✅ Build confidence applying evidence-backed strategies to create lasting change.


And if you don’t see results? You’ll get a full refund.

Who is this course for

01

Business leaders seeking actionable strategies to solve challenges using behavioural science.

02

Marketers eager to boost results with evidence-backed tools and the EAST framework.

03

Professionals ready to turn behavioural insights into measurable, lasting business improvements.





What you’ll get out of this course

Gain an in-depth understanding of behavioural science

Develop a strong grasp of the EAST framework and how to apply it to drive meaningful results. By the end of the course, you’ll have the tools to confidently integrate behavioural science into your business decisions.

Apply these learnings to your business problems

Turn theory into action with hands-on guidance to solve real challenges. You’ll leave the course with practical solutions tailored to your specific goals.

Test your changes and iterate where needed

Run real-world experiments with guidance from Phill and feedback from your cohort. You’ll refine your strategies, measure results, and ensure your business improvements are backed by data and evidence.

See a tangible improvement to your business (or your money back)

From increased conversions and higher customer retention to more effective campaigns and better team engagement, you’ll achieve clear, measurable results—or get a full refund if you don’t.

This course includes

15 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Mar 10—Mar 16

    Week 1: Learn Behavioural Science Using the EAST Framework

    • Mar

      10

      Introduction to the Nudge Unit

      Mon 3/104:00 PM—4:30 PM (UTC)
    • Mar

      11

      Make It Easy

      Tue 3/114:00 PM—5:00 PM (UTC)
    • Mar

      12

      Make It Attractive

      Wed 3/124:00 PM—5:00 PM (UTC)
    • Mar

      13

      Make It Social

      Thu 3/134:00 PM—5:00 PM (UTC)
    • Mar

      14

      Make It Timely

      Fri 3/144:00 PM—5:00 PM (UTC)

Week 2

Mar 17—Mar 23

    Week 2: Apply Behavioural Science to Your Business

    • Mar

      17

      Examples to Inspire You

      Mon 3/174:00 PM—5:00 PM (UTC)
    • Mar

      18

      Optional: Office Hours: Personalized Guidance

      Tue 3/182:00 PM—6:00 PM (UTC)
      Optional
    • Mar

      19

      Optional: Office Hours: Continued Support

      Wed 3/192:00 PM—6:00 PM (UTC)
      Optional
    • Mar

      20

      Optional: Async Feedback: Week Wrap Up

      Thu 3/202:00 PM—6:00 PM (UTC)
      Optional
    • Mar

      21

      End of Week Review

      Fri 3/214:30 PM—5:00 PM (UTC)

Week 3

Mar 24—Mar 29

    Week 3: Test Your Behavioural Science Applications

    • Mar

      24

      Testing Best Practices

      Mon 3/244:00 PM—5:00 PM (UTC)
    • Mar

      25

      Optional: Office Hours: Testing Support

      Tue 3/252:00 PM—6:00 PM (UTC)
      Optional
    • Mar

      26

      Optional: Office Hours: Troubleshooting and Refining

      Wed 3/262:00 PM—6:00 PM (UTC)
      Optional
    • Mar

      27

      Optional: Office Hours: Final Adjustments

      Thu 3/272:00 PM—6:00 PM (UTC)
      Optional
    • Mar

      28

      End of Nudge Unit Round-Up

      Fri 3/284:00 PM—5:00 PM (UTC)

Meet your instructor

Phill Agnew

Phill Agnew

Host of the UK's #1 marketing podcast

Phill Agnew, host of the UK’s #1 marketing podcast Nudge, is a leading voice in behavioural marketing. Drawing on senior marketing roles at Brandwatch, Hotjar, and Buffer, Phill combines real-world experience with cutting-edge science. His expertise and practical insights make him a trusted authority for marketers and business leaders alike.

What people say about Phill

        Phill dives deep into the behavioural science of marketing.
Jay Clouse

Jay Clouse

Creator Science
        Few are better at translating marketing psychology into actionable business advice.
Katelyn Bourgoin

Katelyn Bourgoin

Why We Buy
        Phill shares practical marketing insights based only on science. No fluff. No opinions. No BS.
John Lee Dumas

John Lee Dumas

Entrepreneurs on Fire 
        His podcast is one of the best UK podcasts dedicated to behavioural science.
Robert Katai

Robert Katai

The B2B Creator
        You’ll be taking copious notes from Phill Agnew—a behavioural science expert.
Sarah Chen-Spellings

Sarah Chen-Spellings

Billion Dollar Moves
        Phill is a master of behavioural science.
Jon Evans

Jon Evans

Uncensored CMO
A pattern of wavy dots

Join an upcoming cohort

Nudge Unit: Applying Behavioural Science To Your Business

March 2025 Cohort

£1,090

Dates

Mar 10—29, 2025

Payment Deadline

Mar 8, 2025

Course schedule

5 hours per week

  • Week 1: Learn the EAST Framework

    4:00pm - 5:00pm GMT

    Daily live lessons (60 minutes/day) and interactive Q&A sessions (30 minutes).

  • Week 2: Apply Behavioural Science

    Phill's available 2:00pm - 6:00pm GMT

    Monday lesson (60 minutes) followed by live office hours (3x 4-hour open office hours during the week) for personalized guidance and group discussions.

  • Week 3: Test and Iterate

    Phill's available 2:00pm - 6:00pm GMT

    Hands-on testing with feedback during live office hours (3x 4-hour open office hours during the week) and end-of-course recap.

Free resource

Free Science of Persuasion Course

Curious if Phill's a good teacher? Get access to my free video course and see if it’s right for you—no commitment, no pressure.


In just three days, you’ll learn:


✔️ Why staying consistent wins trust.

✔️ How simplicity makes your message irresistible.

✔️ The surprising power of swearing (yes, really).

✔️ How transparency can be your greatest asset.


Signing up is easy and just requires joining my free email newsletter. You’ll get valuable insights straight to your inbox and you can unsubscribe anytime.


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Access this free course

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

The Nudge Unit involves live workshops, private 1-1 consulting, and hands-on projects

Interactive and action-driven

You’ll apply behavioural science principles directly to your business, making real changes that deliver measurable ROI

Learn with a cohort of peers

You’ll interact with other marketers and business experts through breakout rooms and our community forums

Frequently Asked Questions

Free resource

Free Reading List

Curious about the course content? Grab the Nudge Reading List. 25 must-read books for marketers (plus 5 to skip).

Download the free reading list

Stay in the loop

Not ready to enrol? Sign up to be the first to know about course updates.

A pattern of wavy dots

Join an upcoming cohort

Nudge Unit: Applying Behavioural Science To Your Business

March 2025 Cohort

£1,090

Dates

Mar 10—29, 2025

Payment Deadline

Mar 8, 2025

£1,090

3 Weeks