3 Weeks
·Cohort-based Course
Learn how to apply behavioural science to your business with the trusted EAST framework, turning theory into tangible results.
This course is popular
10 people enrolled last week.
3 Weeks
·Cohort-based Course
Learn how to apply behavioural science to your business with the trusted EAST framework, turning theory into tangible results.
This course is popular
10 people enrolled last week.
Nudge is loved by folks at
Course overview
Most business initiatives fail to deliver the results they promise. Let’s fix that.
If you’ve tried to implement behavioural science in your work, you’ve probably faced challenges like these:
❌ Strategies that sound great in theory but fall flat in practice.
❌ Struggling to turn insights into measurable business outcomes.
❌ Lacking a structured, evidence-backed framework to guide your efforts.
Understanding behavioural science isn’t enough. You need tools to apply it effectively to real-world challenges.
That’s where the Nudge Unit course comes in.
In three weeks and over 25 hours of hands-on support, you’ll master the EAST framework used by leading behavioural scientists to drive impact.
You’ll learn actionable strategies, apply them to your business problems, and test their effectiveness—all with my expert guidance.
After completing this course, you’ll have the tools to:
✅ Solve your biggest challenges using proven behavioural science principles.
✅ Achieve measurable improvements in your business performance.
✅ Build confidence applying evidence-backed strategies to create lasting change.
And if you don’t see results? You’ll get a full refund.
01
Business leaders seeking actionable strategies to solve challenges using behavioural science.
02
Marketers eager to boost results with evidence-backed tools and the EAST framework.
03
Professionals ready to turn behavioural insights into measurable, lasting business improvements.
Gain an in-depth understanding of behavioural science
Develop a strong grasp of the EAST framework and how to apply it to drive meaningful results. By the end of the course, you’ll have the tools to confidently integrate behavioural science into your business decisions.
Apply these learnings to your business problems
Turn theory into action with hands-on guidance to solve real challenges. You’ll leave the course with practical solutions tailored to your specific goals.
Test your changes and iterate where needed
Run real-world experiments with guidance from Phill and feedback from your cohort. You’ll refine your strategies, measure results, and ensure your business improvements are backed by data and evidence.
See a tangible improvement to your business (or your money back)
From increased conversions and higher customer retention to more effective campaigns and better team engagement, you’ll achieve clear, measurable results—or get a full refund if you don’t.
15 interactive live sessions
Lifetime access to course materials
In-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Nudge Unit: Applying Behavioural Science To Your Business
Mar
10
Introduction to the Nudge Unit
Mar
11
Make It Easy
Mar
12
Make It Attractive
Mar
13
Make It Social
Mar
14
Make It Timely
Mar
17
Examples to Inspire You
Mar
18
Optional: Office Hours: Personalized Guidance
Mar
19
Optional: Office Hours: Continued Support
Mar
20
Optional: Async Feedback: Week Wrap Up
Mar
21
End of Week Review
Mar
24
Testing Best Practices
Mar
25
Optional: Office Hours: Testing Support
Mar
26
Optional: Office Hours: Troubleshooting and Refining
Mar
27
Optional: Office Hours: Final Adjustments
Mar
28
End of Nudge Unit Round-Up
Host of the UK's #1 marketing podcast
Phill Agnew, host of the UK’s #1 marketing podcast Nudge, is a leading voice in behavioural marketing. Drawing on senior marketing roles at Brandwatch, Hotjar, and Buffer, Phill combines real-world experience with cutting-edge science. His expertise and practical insights make him a trusted authority for marketers and business leaders alike.
Jay Clouse
Katelyn Bourgoin
John Lee Dumas
Robert Katai
Sarah Chen-Spellings
Jon Evans
Join an upcoming cohort
March 2025 Cohort
£1,090
Dates
Payment Deadline
5 hours per week
Week 1: Learn the EAST Framework
4:00pm - 5:00pm GMT
Daily live lessons (60 minutes/day) and interactive Q&A sessions (30 minutes).
Week 2: Apply Behavioural Science
Phill's available 2:00pm - 6:00pm GMT
Monday lesson (60 minutes) followed by live office hours (3x 4-hour open office hours during the week) for personalized guidance and group discussions.
Week 3: Test and Iterate
Phill's available 2:00pm - 6:00pm GMT
Hands-on testing with feedback during live office hours (3x 4-hour open office hours during the week) and end-of-course recap.
Free Science of Persuasion Course
Curious if Phill's a good teacher? Get access to my free video course and see if it’s right for you—no commitment, no pressure.
In just three days, you’ll learn:
✔️ Why staying consistent wins trust.
✔️ How simplicity makes your message irresistible.
✔️ The surprising power of swearing (yes, really).
✔️ How transparency can be your greatest asset.
Signing up is easy and just requires joining my free email newsletter. You’ll get valuable insights straight to your inbox and you can unsubscribe anytime.
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Access this free course
Active hands-on learning
The Nudge Unit involves live workshops, private 1-1 consulting, and hands-on projects
Interactive and action-driven
You’ll apply behavioural science principles directly to your business, making real changes that deliver measurable ROI
Learn with a cohort of peers
You’ll interact with other marketers and business experts through breakout rooms and our community forums
Free Reading List
Curious about the course content? Grab the Nudge Reading List. 25 must-read books for marketers (plus 5 to skip).
Download the free reading list
Not ready to enrol? Sign up to be the first to know about course updates.
Join an upcoming cohort
March 2025 Cohort
£1,090
Dates
Payment Deadline