Cohort 2

Learn how to write simple, human messaging that resonates with your customer and improves your B2B marketing.

Emma Stratton

Punchy Founder

Punchy Messaging for B2B Tech Marketing

Take the guesswork out of how to write good messaging. In this course, you’ll learn how to translate your technology into clear and compelling messaging that resonates with your target customer on a deeper level – even if you’re new to messaging. Using frameworks and formulas, you’ll workshop messaging for your own product or company in a small group setting.&nbsp; This cohort-based course includes teaching, workshopping and peer discussion, feedback from Emma, Q&amp;A, and templates and resources.

Build the skills (and confidence) to write good messaging

Product marketers who want to write bolder, more human messaging for their tech products and solutions.

B2B marketing pros who want to write clear, concise (and punchy!) messaging that connects with people.

Tech founders who want to write messaging that makes their product sound simpler and more compelling.

If you write for B2B, this is for you.

What you'll get out of this course

Get to good messaging faster with fewer rewrites and revisions (and less frustration).

Write better messaging faster with frameworks and formulas

Follow frameworks for better brainstorming so you know how to get out of messaging ruts and into new perspectives.

Generate fresh ideas and new angles for your messaging

Get 1-on-1 feedback from Emma and learn from fellow marketers facing similar messaging challenges

Workshop your messaging with peers

Get clear on how to take messaging from good to great every time and realize how awesome you are at this.

Feel confident about your messaging chops

Why strong messaging starts with customer motivation.&nbsp;You'll learn what customers care about, where to research those things, and how to get real so that your messaging actually resonates.

Lesson 1: Customer pains and gains

The rules of value-focused messaging. You'll learn the difference between features, benefits, and value propositions, and how they affect messaging hierarchy. &nbsp;

Lesson 2: Features, benefits, and value props
 

Speed up and strengthen headline and body copy creation.&nbsp;You'll learn what strong, punchy headlines and body copy look like, why they matter, and how to write them.

Lesson 3: Punchy messaging and copy

A step-by-step process for clear, concise, big-impact writing.&nbsp;You'll learn easy, bang-for-your-buck writing and editing tips, and a proven way to think through your writing process and execute at speed.

Lesson 4: Power writing

Your Punchy training syllabus

SVP, Product & Solutions Marketing, New Relic

Why people love Emma's training

Meet your instructor

<ul><li>On-demand Video Access: Thursday, February 8th</li><li>Live Workshop 1: Thursday, February 22nd @ 9am-12pm PST</li><li>Live Workshop 2: Friday, February 23rd @ 9am-12pm PST</li><li>Live Feedback Session: Thursday, March 7th @ 9-11 am PST</li><li>Q&amp;A Session: Friday, March 8th @ 9-10 am PST</li></ul>

Cohort 3: February 22nd & 23rd, 2024

Next available courses

This course builds on live workshops and hands-on exercises

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and exercise teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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