Cohort 5 - Fall 2023

Join a group of other marketing leaders, learn how to create a marketing strategy, lead an effective team and drive results.

Emily Kramer

Co-founder @ MKT1 Capital & Ex Head of Marketing at Asana & Carta

Building B2B Marketing

Become a more well-rounded marketing leader in 5 weeks. This cohort-based course includes teaching, peer feedback &amp; discussion, feedback from Emily, Q&amp;A, templates &amp; resources, and Slack conversations with Emily

Stop the marketing busywork, start focusing on full-funnel impact

Heads of marketing at early &amp; growth stage startups building out or optimizing their initial strategy

Experienced marketing leaders adapting to the economy &amp; trying to do more with less

Marketing leaders who are experts in one area of marketing and want to get stronger in other areas

Marketing leaders who love MKT Newsletter and want the topics brought to life.

For Early & Growth Stage B2B Marketing Leaders

Key Outcomes

• Crash course in setting strategy &amp; hiring across major sub-functions of marketing: PMM, content &amp; community, and growth marketing.• An improved hiring (full time or contractor) plan

Confidence managing & planning across all of marketing

• Updated OKRs beyond just KPI goals• Brand perceptions &amp; positioning for your startup• A clear map of your funnel and growth levers

An actionable marketing strategy, plan & OKRs

• Understand MKT1’s Fuel-Engine and Pi-shaped marketer concepts• Master MKT1's Goals-Audience-Creative-Channel (GACC) framework for aligning your team and company

New frameworks for planning, prioritizing & executing

• Uncover blindspots so you can learn and improve your skillset• Meet marketing leaders at B2B early &amp; growth stage startups—with an emphasis on staying in touch

A network of peers to help you improve as a marketing leader

Reviews from previous students

Meet your instructor

<ul><li>Presentation with Emily</li><li>Breakout groups to discuss topics &amp; for peer reviews</li><li>Q&amp;A and group discussion</li></ul>

5 Weekly Workshops on Wednesdays

Bonus sessions:<ul><li>AMAs with Emily &amp; Kathleen Estreich (Co-Founder MKT1)</li><li>Peer networking sessions</li></ul>

4 Bonus Sessions (optional)

<ul><li>Slack conversations with Emily and peers in your cohort, including direct feedback from Emily</li><li>Each session will have pre-reads, including MKT1 newsletters &amp; slides</li><li>By the end of the course you'll have the foundation of an improved marketing strategy</li></ul>

Throughout the course...

Course schedule

To build a successful marketing function you need to build the right foundation, produce great “fuel”, and craft a well-running “engine”. This session will make sure you have the basics in place so you can can move fast. We'll cover:Fuel / Engine frameworkStep-change driversOrg chartGACCS Marketing Brief Framework

Marketing strategy & team

Great marketing starts with understanding your audience. Without this understanding of audience and market, you can't do product marketing well. We'll cover:Audience &amp; competitive analysisBrand perceptions &amp; storyBasic positioning

Audience & Product Marketing: Who your product is for, what it is, why it's better

We'll discuss how to create a high-impact content strategy that works for your audience. We'll cover:Content roadmappingContent distribution

Content Marketing: Tell a better story & produce "fuel" your audience actually wants

Growth strategy is not just setting lead goals. We’ll make sure you understand your complete funnel and how to prioritize channels and tactics to grow more efficiently and faster. We'll cover:Funnel mapping &amp; diagramingHow to identify growth levers &amp; channelsWebsite strategy &amp; improving conversion rates

Growth marketing: Optimize your marketing "engine" & website for efficient growth

We'll take what we've learned and make sure you have clear goals moving forward and a hiring plan to match. We'll cover:Basic Reporting &amp; frecasting4 types of goals and how to set themHow to hire to meet your goalsHow to use the marketing strategy &amp; plan developed over the course

Planning: Goal setting, hiring, reporting & forecasting

Course Syllabus

We're offering a discount to our first cohort. I don't expect many kinks, but there will surely be some. Use code COHORT1

Cohort 1 - 20% Off

Discount for joining our first cohort

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This course focuses on live workshops and hands-on projects

Active, not passive

You’ll be learning in public through breakout rooms and an engaged community

Learn with a cohort of peers

Surround yourself with like-minded people who want to grow alongside you

Learning is better with cohorts

Frequently Asked Questions

I'll send an email out about future courses so you'll get the first opportunity to register.

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