Cohort 2 of Ready for Launch, starting March 26, 2024

Cohort 2

The only course to help Product Marketers nail launches from start to finish — from research and strategy, to execution and measurement.  

Andy McCotter-Bicknell

Founder @ Healthy Competition

Jason Oakley

Founder @ ProductivePMM

Tamara Grominsky

Founder @ PMM Camp

Ready for Launch - The PMM's Guide to Product Launches

Are you starting from scratch every time you launch a product? Does go-to-market feel like a jumble of random tactics? Are results next to impossible to measure? With Ready for Launch, you’ll master the art of product launch and be all set to bring new products to market with confidence.&nbsp; Learn from three award-winning product marketers and get the tools, processes and frameworks you need to consistently run great launches, time and time again.

Say goodbye to stitched together launch plans and hello to a repeatable playbook

Product Marketers who want a battle-tested blueprint for their first end-to-end product launch.

Senior Product Marketers who want to elevate their launches from good to great.

Solo Product Marketers who need to streamline their launch processes while driving impact.

For Early & Growth Stage B2B Product Marketers

No more second guessing yourself

Walk away with a proven system that will help you run successful launches every time.

Lack confidence in planning and managing product launches? 

Learn how to quickly understand your market and competitive landscape and how to use these insights and inputs for your launch.

Forgetting to start with market research?

Upgrade your approach to thinking more strategically about segmentation, positioning, pricing, packaging, and campaign strategy as a key part of your launch process.

Do your launches lack and solid strategy?

Develop a simple system for managing your stakeholders, launch tasks, and bill of materials.

Overwhelmed with everything that needs to get done? 

Get over a dozen proven templates and frameworks that are easy to customize and help you hit the ground running.

Starting every launch from scratch?

Join a network of peers that can help you overcome imposter syndrome, refine your approach and level-up as a product marketer.

Feel like you’re all alone on an island?

Understand the principles that go into an effective product launch. Establish your launch tiering, goals, milestones, and timelines.

Product Launch Essentials

Develop your toolkit for better understanding your market, customers, and competitors. Know what to ask and how to turn intel into actionable insights that help your launch stand out in a crowded market.

Market & Competitive Research

Map the key segments and personas who would extract value from your new product or feature. Learn how to leverage Voice of Customer programs, market research, and early adopter beta programs to build actionable personas.

Segmentation

Identify the optimal pricing and packaging strategy for your launch. Learn how to run PMM-friendly research studies like the Van Westendorp and Gabor Granger to determine price point and feature preferences.

Pricing & Packaging

Write compelling value propositions to guide campaign messaging and copy. Craft segmented positioning that appeals to your core personas and learn how to use pre-launch message testing to optimize for success.

Positioning

Know the difference between releases and launches, plus how to effectively utilize launch tiers. Learn how to establish clear goals and timelines, and coordinate internal stakeholders to execute on your bill of materials.

Launch Execution

Learn how to effectively enable your go-to-market teams and get everyone telling the same story. Get practical advice on how to drive employee engagement on launch day.

Launch Enablement

Understand how to run effective launch retrospectives so you're consistently learning and improving. Learn how to measure performance and prove your impact.

Measurement & Optimization

Course syllabus

Competitive and Market Intelligence Consultant

What Product Marketers like you say about Andy, Jason, and Tamara's work

Meet your instructors

March 26

March 28

Office Hours with Andy, Jason &amp; Tamara

April 2

Segmentation, Pricing/Packaging &amp; Positioning

April 4

April 9

Launch Execution &amp; Launch Enablement

April 11

Launch Measurement, Post-Launch Strategy &amp; Wrap Up

April 16

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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