Cohort 2

Leverage behavioral design to get your customers to take action. 

Nir Eyal

Author, Speaker, and Investor

Erik Johnson

Consultant, Speaker, and Writer

Product Psychology Bootcamp

In this project-driven workshop, you'll learn the fundamentals of consumer psychology and behavioral science and apply them to real-world scenarios from your work.

Product managers or designers aiming to change user behavior.

Entrepreneurs looking to deeply understand their customers and grow their business.

Marketers looking to increase lead generation and conversion.

Who is this course for

Key outcomes

Including consumer psychology, decision science, habit formation, and iterative testing.

Master the fundamentals of behavioral design

Learn actionable frameworks to identify, test, and implement solutions to behavioral challenges, like acquiring new customers, increasing user engagement, or reducing churn.

Actionable frameworks

In this project-driven workshop, you'll apply what you learn to real-world scenarios in your work and get feedback from your peers and instructors.

Apply as you learn

This interactive course will give students the opportunity to connect and collaborate on their work.

Connect with other students

See what people are saying

Meet other students, get an introduction to behavioral design, and preview the course.

Orientation

Begin the behavioral design process by establishing the behaviors you want to change, understanding their "triggers," and applying a mapping process to understand what's preventing action.

Defining the Behavior

A deep dive into consumer psychology and how our minds works, including the subconscious motivations that drive our actions.

Understand the Behavior

Learn the science of behavioral change and develop data-driven solutions to drive action.

Design Behavioral Solutions

Learn and apply the process for scientifically testing your solutions to learn what works in driving real change and gather valuable data to inform your strategy.

Test and Learn

Course syllabus

Lesson 1 will be held on Tuesday, January 17, 2023 from 7:00-9:00 pm EST.

Lesson 1

Lesson 2 will be held on Wednesday, January 18, 2023 from 7:00-9:00 pm EST.

Lesson 2

This is a project-driven course where students will be applying the material to a project of their choosing during the lessons. We will provide exercises to apply outside of class, but any work outside of the live sessions is optional and self-directed.

Student projects

Instructors will host office hours outside of the lessons throughout the course to provide additional time to answer student questions and give input on their projects. Attendance is voluntary.

Office Hours

Course schedule

Meet your instructor

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This course focuses on live workshops and hands-on projects

Active, not passive

You’ll be learning in public through breakout rooms and an engaged community

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About this course

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