Product Psychology Bootcamp
Leverage behavioral design to get your customers to take action.
with
Nir Eyal, Erik Johnson
with
Nir Eyal, Erik Johnson
Author of 'Hooked' and 'Indistractable' | Founder of Behavioral Strategies
In this project-driven workshop, you'll learn the fundamentals of consumer psychology and behavioral science and apply them to real-world scenarios from your work.
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Product Psychology Bootcamp
Who is this course for
01
Product managers or designers aiming to change user behavior.
02
Entrepreneurs looking to deeply understand their customers and grow their business.
03
Marketers looking to increase lead generation and conversion.
Key outcomes
Master the fundamentals of behavioral design
Including consumer psychology, decision science, habit formation, and iterative testing.
Actionable frameworks
Learn actionable frameworks to identify, test, and implement solutions to behavioral challenges, like acquiring new customers, increasing user engagement, or reducing churn.
Apply as you learn
In this project-driven workshop, you'll apply what you learn to real-world scenarios in your work and get feedback from your peers and instructors.
Connect with other students
This interactive course will give students the opportunity to connect and collaborate on their work.
Course syllabus
01
Orientation
Meet other students, get an introduction to behavioral design, and preview the course.
02
Defining the Behavior
Begin the behavioral design process by establishing the behaviors you want to change, understanding their "triggers," and applying a mapping process to understand what's preventing action.
03
Understand the Behavior
A deep dive into consumer psychology and how our minds works, including the subconscious motivations that drive our actions.
04
Design Behavioral Solutions
Learn the science of behavioral change and develop data-driven solutions to drive action.
05
Test and Learn
Learn and apply the process for scientifically testing your solutions to learn what works in driving real change and gather valuable data to inform your strategy.
Course schedule
4-8 hours per week
May 16, 2022
7:00pm - 9:00pm EST
The first lesson will be held on Monday, May 16. Lessons will be held on Mondays and Wednesdays through Wednesday, May 25.
Mondays & Wednesdays
7:00pm - 9:00pm EST
The course consists of four live Zoom lessons that will take place on Mondays and Wednesdays from 7:00 - 9:00 pm EST.
Student projects
1-4 hours per week
This is a project-driven course where students will be applying the material to a project of their choosing during the lessons.
We will provide exercises to apply outside of class, but any work outside of the live sessions is optional and self-directed.
Office Hours
TBA
Instructors will host office hours outside of the lessons throughout the course to provide additional time to answer student questions and give input on their projects. Attendance is voluntary.
Meet your instructor
Nir Eyal
Author, Speaker, and Investor
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business.
He has co-founded and sold two tech companies since 2003 and is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.
Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Erik Johnson
Consultant, Speaker, and Writer
Erik Johnson is the founder of Behavioral Strategies, a boutique consulting firm helping technology businesses leverage behavioral science for growth and performance.
Previously, Erik held roles at behavioral economics consultancy ideas42 and financial research and technology company Morningstar’s Behavioral Insights Team.
He is a co-host for the Action Design Radio podcast and has been published in been published in the Harvard Business Review, Behavioral Scientist, Observer, Morningstar Magazine, and ConversionXL.
Be the first to know about upcoming cohorts
Product Psychology Bootcamp
Learning is better with cohorts
Active, not passive
This course focuses on live workshops and hands-on projects
Build in public
You’ll be learning in public through breakout rooms and an engaged community
Learn with a cohort of peers
Surround yourself with like-minded people who want to grow alongside you
Frequently Asked Questions
What happens if I can’t make a live session?
What is the course schedule?
I work full-time, what is the expected time commitment?
What’s the refund policy?
How is this different than Hooked?
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