Cohort 4

Discover, build, and level up your missing foundations. You'll leave this course a more confident UX researcher with practical tools and frameworks to immediately put it into action.

Join me on a three-week quest to discover, build, and level up your missing foundations in UX Research and transform your career.

Noam Segal

Research Leader @ Meta

The Missing Foundations of UX Research

This three-week course is your chance to master the strategic abilities you've kinda known you needed but no one taught you before. Learn to leverage insights to the fullest, cultivate lasting partnerships, become a masterful research storyteller, and much more.

You're missing crucial pillars of knowledge necessary to thrive as a researcher.

Entry-level UXRs or transitioning to UXR Break into the field successfully with an early start learning the foundations you need to thrive.

Mid-Senior level UXRs &amp; managers Advance your own research or become a better manager and mentor by leveling up your research foundations.

Research curious Become a better partner to researchers, or grow and expand beyond the core requirements of your role to excel at research!

Who is this course for

Key outcomes

This is the #1 requested topic from UX professionals. Makes sense, most of us don't get to learn it, yet it's critical to our success as researchers. You can do the best research ever, but if you can't craft compelling research narratives it'll all go to waste. So don't let it!

Become a master storyteller

Researchers have cluttered minds packed with data and insights that we must organize, synthesize, and communicate. It's a monumental challenge. I'll introduce the second brain concept with unique adaptations to a researcher's needs and the latest and greatest in GenAI.

Build your research "second brain"

If you're just "managing stakeholders", you're doing it wrong. Learn how to extend relationship-building frameworks to the realm of UXR, level up your feedback chops, and elevate your research through deep, meaningful partnerships.

Cultivate thriving partnerships

There are several key concepts in UXR that are incessantly discussed but rarely if ever translated into practical tools. If you want to be a more empathetic, humble researcher, you'll get the tools to do so here.

Put "empathy", "humility", and other fuzzy concepts into practice.

Bias is a powerful adversary to researchers. Learn how to conduct more rigorous research by employing "alternative thinking" techniques, also known as "liberating structures" and combat the biases harming your research.

Leverage alternative thinking

See what people are saying

Meet your instructor

We'll begin with a foundation - building out your "research second brain" to unlock the full potential of your insight-gathering work. Then, we'll level up your research execution by moving from "managing stakeholders" to cultivating incredible partnerships, implementing fuzzy concepts like "empathy", and "humility", and training to combat bias.

Week #1 - Discover the frameworks that'll set you up for success and transform how you execute research.

We'll begin with the universal foundations of storytelling. Then we'll discuss what it takes to craft compelling, impactful, insight-driven stories and leverage them in your work. Then, We'll deconstruct the elements of persuasion and practice how to resonate with any audience every time.

Week #2 - Become a master research storyteller.

In our final session, we'll revisit key concepts, jump into advanced techniques and templates you can apply in your day-to-day work, and celebrate our graduation!

Week #3 - Final session

1-2 months after graduation, we'll meet again to discuss what we learned with a guest coach and enjoy a fireside chat.

Bonus session post-course

Course syllabus

Graduation Cohort #1!

This course focuses on live workshops and active participation.

Active learning, not passive watching

You’ll be learning in public through breakout rooms and an engaged community.

Learn with a cohort of peers

Surround yourself with like-minded people who want to grow alongside you.

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