You're missing crucial pillars of knowledge necessary to thrive as a researcher.

Join me on a four-week quest to discover, build, and level up your missing foundations in UX Research and transform your career.

Noam Segal

with

Noam Segal

Senior Research Manager at Twitter; UX research expert

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This 4-week course is your chance to master the strategic abilities you've kinda known you needed, but no one taught you before.


Learn to leverage insights to the fullest, cultivate lasting partnerships, become a masterful research storyteller, and so much more.

See what people are saying

        Do you want to 10x your research impact? I learned how from this course. Noam carefully curated extensive resources and passionately taught & coached how we can actually implement these nuggets in our work.
Lizzie M.
Lizzie M.
UX Researcher
        The course is a comprehensive package. It is greatly useful and provides a novel exposure to essential ingredients for successful performance doing research in tech!
Rahul Kapoor
Rahul Kapoor
Design Manager and UX Designer
        This course allowed me to learn beyond the theories and practices and basically shape my mindset in practicing UX research. You can sense Noam's culminated years of experiences, lessons, and practical insights in the field, and he generously shared them in this course in a way that was elegant and fondly relatable.
Harper A.
Harper A.
Product Designer
        This course is truly about the "foundation" skills that are not taught anywhere else. These skills would take any expert years to build. Being able to take part in this course gave me a fast track to learning these essential skills. A 4-week course prepared me for the next 5-10 years of my career.
Arnav B.
Arnav B.
Sr. UX Researcher
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The Missing Foundations of UX Research

Who is this course for

01

Entry-level UXRs or transitioning to UXR


Break into the field successfully with an early start learning the foundations you need to thrive.

02

Mid-Senior level UXRs & managers


Advance your own research or become a better manager and mentor by leveling up your research foundations.

03

Research curious


Become a better partner to researchers, or grow and expand beyond the core requirements of your role to excel at research!

Key outcomes

Become a master storyteller

This is the #1 requested topic from UX professionals. Makes sense, most of us don't get to learn it, yet it's critical to our success as researchers. You can do the best research ever, but if you can't craft compelling research narratives it'll all go to waste. So don't let it!

Build your research "second brain"

Researchers have cluttered minds, packed with data and insights that we must organize, synthesize, and communicate. It's a monumental challenge, so in this course, I introduce the second brain concept with unique adaptations to a researcher's needs.

Cultivate thriving relationships and partnerships

If you're just "managing stakeholders", you're doing it wrong. Learn how to extend relationship-building frameworks to the realm of UXR, level up your feedback chops, and elevate your research through deep, meaningful partnerships.

Put "empathy", "humility", and other fuzzy concepts into practice.

There are several key concepts in UXR that are incessantly discussed but rarely if ever translated into practical tools. If you want to be a more empathetic, humble researcher, you'll get the tools to do so here.

Leverage alternative thinking

Bias is a powerful adversary to researchers. Learn how to conduct more rigorous research by employing "alternative thinking" techniques, also known as "liberating structures" and combat the biases harming your research.

Meet your instructor

Noam Segal
Noam Segal
Senior Research Manager @ Twitter

Noam is a Senior Research Manager at Twitter, a content creator on his platform UX quests, a contributor to the Learners platform, a mentor on UX Coffee Hours and ADPList, and a guest lecturer at places like Stanford, UDub, and his Alma Mater in Israel, IDC Herzliya. 

For most of his career, Noam has pushed back against the notion of “soft skills”, realizing that they are foundational skills in the UX realm. He’s spent countless hours studying these skills and this course represents the culmination of these learnings, as they apply to the field of UX Research. 

Noam holds a Bachelor's degree in psychology and media from the IDC in Israel, and a Ph.D. in Psychology with a focus on personality psychology and quant research from The University of Illinois at Urbana-Champaign.

He's worked on the user experience of missile-defense systems, revolutionary travel platforms, modern conversational relationship platforms, next-gen financial technology, and these days on the health of our public conversation on social media.

Course syllabus

01

Week #1 - Discover the frameworks that'll set you up for success in any research endevor.

We'll assess your foundational skills, learn about concepts like "the second brain", and apply them in a way that'll help you reduce your information overload, fully uncover nuanced behavioral patterns, and unlock the full potential of your insight-gathering work.

02

Week #2 - Transform the way you execute research.

In the second week, we'll level up your research execution skills. We'll learn how to move from "managing stakeholders" to cultivating incredible partnerships. How to evolve your ability to practice fuzzy concepts like empathy and humility in research... And how to train your counterfactual mind to combat bias.

03

Week #3 - Become a master research storyteller.

In this week, we'll begin with the universal foundations of storytelling. Then we'll discuss what it takes to craft compelling, impactful, insight-driven stories and leverage them in your work. Finally, We'll deconstruct the elements of persuasion and practice how to resonate with any audience, every time.

04

Week #4 - Evolve your foundational skills

In our final week together, we'll revisit our key concepts, jump into advanced techniques and templates you can apply in your day-to-day work, and enjoy a guest workshop that'll add fresh perspectives to everything we learned.

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The Missing Foundations of UX Research

Graduation Cohort #1!

Graduation Cohort #1!

Learning is better with cohorts

Learning is better with cohorts
Active learning, not passive watching

This course focuses on live workshops and active participation.

Learn with a cohort of peers

You’ll be learning in public through breakout rooms and an engaged community.

Expand your network

Surround yourself with like-minded people who want to grow alongside you.

Frequently Asked Questions

What makes this course different?
Who is this course for?
Will this course cover any research methods or specific tools?
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The Missing Foundations of UX Research