The Missing Foundations of UX Research
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The Missing Foundations of UX Research
9.1
(24 ratings)
3 Weeks
·Cohort-based Course
Join me on a three-week quest to discover, build, and level up your missing foundations in UX Research and transform your career.
Class is in session
The Missing Foundations of UX Research
9.1
(24 ratings)
3 Weeks
·Cohort-based Course
Join me on a three-week quest to discover, build, and level up your missing foundations in UX Research and transform your career.
Get notified about the next cohort
Hosted by
Noam Segal
Research Leader at Meta, Coach, Founder of UX Quests, ex-Twitter, Airbnb.
Course overview
You're missing crucial pillars of knowledge necessary to thrive as a researcher.
This three-week course is your chance to master the strategic abilities you've kinda known you needed but no one taught you before.
Learn to leverage insights to the fullest, cultivate lasting partnerships, become a masterful research storyteller, and much more.
Who is this course for
01
Entry-level UXRs or transitioning to UXR
Break into the field successfully with an early start learning the foundations you need to thrive.
02
Mid-Senior level UXRs & managers
Advance your own research or become a better manager and mentor by leveling up your research foundations.
03
Research curious
Become a better partner to researchers, or grow and expand beyond the core requirements of your role to excel at research!
Key outcomes
Become a master storyteller
This is the #1 requested topic from UX professionals. Makes sense, most of us don't get to learn it, yet it's critical to our success as researchers. You can do the best research ever, but if you can't craft compelling research narratives it'll all go to waste. So don't let it!
Build your research "second brain"
Researchers have cluttered minds packed with data and insights that we must organize, synthesize, and communicate. It's a monumental challenge. I'll introduce the second brain concept with unique adaptations to a researcher's needs and the latest and greatest in GenAI.
Cultivate thriving partnerships
If you're just "managing stakeholders", you're doing it wrong. Learn how to extend relationship-building frameworks to the realm of UXR, level up your feedback chops, and elevate your research through deep, meaningful partnerships.
Put "empathy", "humility", and other fuzzy concepts into practice.
There are several key concepts in UXR that are incessantly discussed but rarely if ever translated into practical tools. If you want to be a more empathetic, humble researcher, you'll get the tools to do so here.
Leverage alternative thinking
Bias is a powerful adversary to researchers. Learn how to conduct more rigorous research by employing "alternative thinking" techniques, also known as "liberating structures" and combat the biases harming your research.
9.1
(24 ratings)
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Lizzie M.
Rahul Kapoor
Harper A.
Arnav B.
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The Missing Foundations of UX Research
Meet your instructor
Noam Segal
Research Leader @ Meta
Noam is a research leader at Meta, a career and leadership coach, a content creator on his platform UX quests, a contributor to the Learners platform, a mentor on UX Coffee Hours and ADPList, and a guest lecturer at places like Stanford, Harvard, UDub, and his Alma Mater in Israel, Reichman University.
For most of his career, Noam has pushed back against the notion of “soft skills,” realizing they are foundational skills in the UX realm.
He’s spent countless hours studying these skills, and this course represents the culmination of these learnings as they apply to UX Research.
Noam holds a Bachelor's degree in psychology and media from the IDC in Israel and a Ph.D. in Psychology with a focus on personality psychology and quantitative research from The University of Illinois at Urbana-Champaign.
He's worked on the user experience of missile-defense systems, revolutionary travel platforms, modern conversational relationship platforms, next-gen financial technology, the health of our public conversation, and these days on Facebook's Feed and Research Center of Excellence.
Course syllabus
01
Week #1 - Discover the frameworks that'll set you up for success and transform how you execute research.
We'll begin with a foundation - building out your "research second brain" to unlock the full potential of your insight-gathering work.
Then, we'll level up your research execution by moving from "managing stakeholders" to cultivating incredible partnerships, implementing fuzzy concepts like "empathy", and "humility", and training to combat bias.
02
Week #2 - Become a master research storyteller.
We'll begin with the universal foundations of storytelling. Then we'll discuss what it takes to craft compelling, impactful, insight-driven stories and leverage them in your work.
Then, We'll deconstruct the elements of persuasion and practice how to resonate with any audience every time.
03
Week #3 - Final session
In our final session, we'll revisit key concepts, jump into advanced techniques and templates you can apply in your day-to-day work, and celebrate our graduation!
04
Bonus session post-course
1-2 months after graduation, we'll meet again to discuss what we learned with a guest coach and enjoy a fireside chat.
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The Missing Foundations of UX Research
Graduation Cohort #1!
Learning is better with cohorts
Active learning, not passive watching
This course focuses on live workshops and active participation.
Learn with a cohort of peers
You’ll be learning in public through breakout rooms and an engaged community.
Expand your network
Surround yourself with like-minded people who want to grow alongside you.
Frequently Asked Questions
Who is this course for?
What makes this course different?
Will this course cover any research methods or specific tools?
I work full-time, what is the expected time commitment?
I'd love to join but I don't live in North America or a US timezone, what can I do?
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Are there scholarships or financial aid?
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