The Missing Foundations of UX Research
4.6 (26)
3 Weeks
·Cohort-based Course
Join me on a three-week quest to discover, build, and level up your missing foundations in UX Research and transform your career.
The Missing Foundations of UX Research
4.6 (26)
3 Weeks
·Cohort-based Course
Join me on a three-week quest to discover, build, and level up your missing foundations in UX Research and transform your career.
Course overview
You're missing crucial pillars of knowledge necessary to thrive as a researcher.
This three-week course is your chance to master the strategic abilities you've kinda known you needed but no one taught you before.
Learn to leverage insights to the fullest, cultivate lasting partnerships, become a masterful research storyteller, and much more.
Who is this course for
01
Entry-level UXRs or transitioning to UXR
Break into the field successfully with an early start learning the foundations you need to thrive.
02
Mid-Senior level UXRs & managers
Advance your own research or become a better manager and mentor by leveling up your research foundations.
03
Research curious
Become a better partner to researchers, or grow and expand beyond the core requirements of your role to excel at research!
Key outcomes
Become a master storyteller
This is the #1 requested topic from UX professionals. Makes sense, most of us don't get to learn it, yet it's critical to our success as researchers. You can do the best research ever, but if you can't craft compelling research narratives it'll all go to waste. So don't let it!
Build your research "second brain"
Researchers have cluttered minds packed with data and insights that we must organize, synthesize, and communicate. It's a monumental challenge. I'll introduce the second brain concept with unique adaptations to a researcher's needs and the latest and greatest in GenAI.
Cultivate thriving partnerships
If you're just "managing stakeholders", you're doing it wrong. Learn how to extend relationship-building frameworks to the realm of UXR, level up your feedback chops, and elevate your research through deep, meaningful partnerships.
Put "empathy", "humility", and other fuzzy concepts into practice.
There are several key concepts in UXR that are incessantly discussed but rarely if ever translated into practical tools. If you want to be a more empathetic, humble researcher, you'll get the tools to do so here.
Leverage alternative thinking
Bias is a powerful adversary to researchers. Learn how to conduct more rigorous research by employing "alternative thinking" techniques, also known as "liberating structures" and combat the biases harming your research.
See what people are saying
Lizzie M.
Rahul Kapoor
Harper A.
Arnav B.
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The Missing Foundations of UX Research
Meet your instructor
Noam Segal
Noam Segal
Research Leader @ Meta
Noam is a research leader at Meta, a career and leadership coach, a content creator on his platform UX quests, a contributor to the Learners platform, a mentor on UX Coffee Hours and ADPList, and a guest lecturer at places like Stanford, Harvard, UDub, and his Alma Mater in Israel, Reichman University.
For most of his career, Noam has pushed back against the notion of “soft skills,” realizing they are foundational skills in the UX realm.
He’s spent countless hours studying these skills, and this course represents the culmination of these learnings as they apply to UX Research.
Noam holds a Bachelor's degree in psychology and media from the IDC in Israel and a Ph.D. in Psychology with a focus on personality psychology and quantitative research from The University of Illinois at Urbana-Champaign.
He's worked on the user experience of missile-defense systems, revolutionary travel platforms, modern conversational relationship platforms, next-gen financial technology, the health of our public conversation, and these days on Facebook's Feed and Research Center of Excellence.
Course syllabus
9 live sessions • 37 lessons • 3 projects
Week 1
May
30
Module 1 - The missing foundations of UXR and the researcher's second brain.
Jun
1
Module 2 - Building thriving relationships.
Jun
3
Module 3 - From FUZZY to PRACTICAL Humility, Empathy, and Alternative Thinking.
Module 1 - The missing foundations of UXR and the researcher's second brain.
Module 2 - Building thriving relationships.
Module 3 - From FUZZY to PRACTICAL Humility, Empathy, and Alternative Thinking.
Week 2
Jun
6
Module 4 - Become A Storyteller
Jun
8
Module 5 - Craft Compelling Research Narratives
Jun
10
Module 6 - Resonate with crowds & persuade audiences
Module 4 - Become A Storyteller
Module 5 - Craft Compelling Research Narratives
Module 6 - Resonate with crowds & persuade audiences
Week 3
Jun
13
Evolving our UXR foundations
Jun
15
Optional: Graduation partyyyyy!!!!
Evolving our UXR foundations
Post-course
Jun
27
Optional: Sharing YOUR OWN story - storytelling while interviewing for jobs
Graduation partyyyyyyy!
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The Missing Foundations of UX Research
Graduation Cohort #1!
Learning is better with cohorts
Active learning, not passive watching
This course focuses on live workshops and active participation.
Learn with a cohort of peers
You’ll be learning in public through breakout rooms and an engaged community.
Expand your network
Surround yourself with like-minded people who want to grow alongside you.
Frequently Asked Questions
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