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The Missing Foundations of UX Research

9.5

(13 ratings)

·

2.5 Weeks

·

Cohort-based Course

Join me on a two-week quest to discover, build, and level up your missing foundations in UX Research and transform your career.

Hosted by

Noam Segal

Research Leader at Meta; UX research expert

Course overview

You're missing crucial pillars of knowledge necessary to thrive as a researcher.

This two-week course is your chance to master the strategic abilities you've kinda known you needed, but no one taught you before.


Learn to leverage insights to the fullest, cultivate lasting partnerships, become a masterful research storyteller, and much more.

Who is this course for

01

Entry-level UXRs or transitioning to UXR


Break into the field successfully with an early start learning the foundations you need to thrive.

02

Mid-Senior level UXRs & managers


Advance your own research or become a better manager and mentor by leveling up your research foundations.

03

Research curious


Become a better partner to researchers, or grow and expand beyond the core requirements of your role to excel at research!

Key outcomes

Become a master storyteller

This is the #1 requested topic from UX professionals. Makes sense, most of us don't get to learn it, yet it's critical to our success as researchers. You can do the best research ever, but if you can't craft compelling research narratives it'll all go to waste. So don't let it!

Build your research "second brain"

Researchers have cluttered minds, packed with data and insights that we must organize, synthesize, and communicate. It's a monumental challenge, so in this course, I introduce the second brain concept with unique adaptations to a researcher's needs.

Cultivate thriving partnerships

If you're just "managing stakeholders", you're doing it wrong. Learn how to extend relationship-building frameworks to the realm of UXR, level up your feedback chops, and elevate your research through deep, meaningful partnerships.

Put "empathy", "humility", and other fuzzy concepts into practice.

There are several key concepts in UXR that are incessantly discussed but rarely if ever translated into practical tools. If you want to be a more empathetic, humble researcher, you'll get the tools to do so here.

Leverage alternative thinking

Bias is a powerful adversary to researchers. Learn how to conduct more rigorous research by employing "alternative thinking" techniques, also known as "liberating structures" and combat the biases harming your research.

9.5

(13 ratings)

See what people are saying

        Do you want to 10x your research impact? I learned how from this course. Noam carefully curated extensive resources and passionately taught & coached how we can actually implement these nuggets in our work.
Lizzie M.

Lizzie M.

UX Researcher
        The course is a comprehensive package. It is greatly useful and provides a novel exposure to essential ingredients for successful performance doing research in tech!
Rahul Kapoor

Rahul Kapoor

Design Manager and UX Designer
        This course allowed me to learn beyond the theories and practices and basically shape my mindset in practicing UX research. You can sense Noam's culminated years of experiences, lessons, and practical insights in the field, and he generously shared them in this course in a way that was elegant and fondly relatable.
Harper A.

Harper A.

Product Designer
        This course is truly about the "foundation" skills that are not taught anywhere else. These skills would take any expert years to build. Being able to take part in this course gave me a fast track to learning these essential skills. A 4-week course prepared me for the next 5-10 years of my career.
Arnav B.

Arnav B.

Sr. UX Researcher
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Join an upcoming cohort

The Missing Foundations of UX Research

Cohort 3

$574.99 USD

Dates

Oct 31 - Nov 16, 2022

Application Deadline

Oct 26, 2022

Meet your instructor

Noam Segal

Noam Segal

Research Leader @ Meta

Noam is a research leader at Meta, a content creator on his platform UX quests, a contributor to the Learners platform, a mentor on UX Coffee Hours and ADPList, and a guest lecturer at places like Stanford, UDub, and his Alma Mater in Israel, IDC Herzliya.

 

For most of his career, Noam has pushed back against the notion of “soft skills,” realizing that they are foundational skills in the UX realm. He’s spent countless hours studying these skills, and this course represents the culmination of these learnings as they apply to the field of UX Research. 


Noam holds a Bachelor's degree in psychology and media from the IDC in Israel and a Ph.D. in Psychology with a focus on personality psychology and quant research from The University of Illinois at Urbana-Champaign.


He's worked on the user experience of missile-defense systems, revolutionary travel platforms, modern conversational relationship platforms, next-gen financial technology, the health of our public conversation, and these days on Facebook's Feed and Recommendations.

Course syllabus

01

Week #1 - Discover the frameworks that'll set you up for success and transform how you execute research.

We'll begin with a foundation - building out your "research second brain" to unlock the full potential of your insight-gathering work.


Then, we'll level up your research execution by moving from "managing stakeholders" to cultivating incredible partnerships, implementing fuzzy concepts like "empathy", and "humility", and training to combat bias.

02

Week #2 - Become a master research storyteller.

We'll begin with the universal foundations of storytelling. Then we'll discuss what it takes to craft compelling, impactful, insight-driven stories and leverage them in your work.


Then, We'll deconstruct the elements of persuasion and practice how to resonate with any audience every time.

03

Bonus session

In our final session, we'll revisit key concepts, jump into advanced techniques and templates you can apply in your day-to-day work, and meet a guest coach who'll add fresh perspectives to everything we learned.

A pattern of wavy dots
Join an upcoming cohort

The Missing Foundations of UX Research

Cohort 3

$574.99 USD

Dates

Oct 31 - Nov 16, 2022

Application Deadline

Oct 26, 2022

Graduation Cohort #1!

Graduation Cohort #1!

Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course focuses on live workshops and active participation.

Learn with a cohort of peers

You’ll be learning in public through breakout rooms and an engaged community.

Expand your network

Surround yourself with like-minded people who want to grow alongside you.

Frequently Asked Questions

What makes this course different?
Who is this course for?
Will this course cover any research methods or specific tools?
I work full-time, what is the expected time commitment?
I'd love to join but I don't live in North America or a US timezone, what can I do?
What happens if I can’t make a live session?
How big will each cohort be?
What content or readings does this course include?
Will this course include access to a community, mentorship, or coaching?
What's the "instruction style" in this course?
Are there prerequisites? Do I need to come into the course with any particular knowledge?
Are there scholarships or financial aid?
Can I expense this course with my employer?
Will I get a certificate upon completion of the course?
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Stay in the loop

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A pattern of wavy dots
Join an upcoming cohort

The Missing Foundations of UX Research

Cohort 3

$574.99 USD

Dates

Oct 31 - Nov 16, 2022

Application Deadline

Oct 26, 2022

$574.99 USD

9.5

(13)

·

2.5 Weeks