Cohort 2

Walk out with an upgraded version of your growth marketing strategy and specific program ideas to implement.

Holly Chen

Global Head of Digital Marketing at Slack, Head of Google B2B Websites, Advisor for Miro, Loom, ServiceNow

Growth Marketing Strategy for B2B SaaS

Slack

Google

Miro

Loom

ServiceNow

Growth marketing is one of the toughest things to get right for startups. The landscape is ever-evolving with a plethora of channels, vendors, tools, and buzzwords emerging seemingly overnight. While every startup dreams of meteoric growth, the reality is that many falter on the journey. · What growth strategies work for different stages of startups? · Which channels should you prioritize when resources are stretched thin? · Which programs and campaigns will stand out from the noise? · What should your martech stack be for different types of business? · How do you put together a solid growth marketing strategy with actionable next steps? · How can you do more with less in 2024? You'll also get templates and cheatsheets that I only share with my clients. I've advised 50+ B2B SaaS companies from fledgling startups to public companies such as Miro, Loom, ServiceNow. I helped Slack scale from $100M to $700M ARR and going public. I was the first Head of Growth at Google Store and oversaw Google B2B Website strategy globally. I'm an active angel investor and helped founders design a myriad of growth strategies. This dynamic cohort-based course will show you how to apply the hard-won methods of fast-growing B2B SaaS companies. Dive into immersive live sessions, discussions, Q&amp;A, and actionable templates and resources you can implement immediately.

Accelerate your growth with a sustainable growth marketing strategy for 2024

Startup Founders and CXOs who want to evaluate their growth marketing efforts and be a better sparring partner with their marketing teams.

Marketing Managers and ICs who want a deeper dive into growth marketing best practices and create effective growth strategies.

Product and revenue leaders who collaborate closely with growth marketing and want to influence marketing priorities.

Who is this course for

What you’ll get out of this course

Learn to identify your best customers meticulously across dimensions. Dive deep into data sources and differentiate between audience structures and personas. Walk away with a shaper and data-driven audience assessment.

Sharpen your best customers using data
 

Delve into the six foundational growth channels, evaluating them qualitatively and quantitatively. Discover the rules of thumb for channel analysis and experiment types. By the end, you'll be equipped to select and optimize the most effective channels for your business.

Optimize growth channels effectively

Design multi-channel integrated programs. Understand the symbiotic relationship between Growth Channels and Programs. Dive deep into SEO and Content, Paid Media, Community, and Partnerships. Leave with an actionable growth program blueprint.&nbsp;

Strategize multi-channel growth programs

 

Design or improve your current growth marketing strategy with new ideas to implement and actionable next steps.

Create or Upgrade your SaaS growth marketing strategy

We'll also highlight common mistakes in growth marketing and how to sidestep them, ensuring your strategies are both effective and efficient.

Avoid pitfalls

<ul><li>Customer analysis for B2B SaaS&nbsp;</li><li>Where to find the data&nbsp;</li><li>How to analyze current customers quantitatively</li><li>Exercise: Analyze your company's best customers using data</li></ul>

Customer Analysis

<ul><li>Six foundational growth channels and their sub-types</li><li>Five key dimensions to assess your channels&nbsp;</li><li>Qualitative way to assess your channels</li><li>Quantitative way to assess your channels</li><li>Rules of thumb when analyzing your channels</li><li>Channel experiment types</li><li>Exercise: Assess growth channels for your company</li></ul>

Growth Channels

<ul><li>Growth Channels vs. Programs</li><li>Program deep dive: SEO and Content (Technical, Content, Backlinking)</li><li>Program deep dive: Paid Media&nbsp;(Digital, Offline)</li><li>Program deep dive: Community (Community types and best practices)</li><li>Program deep dive: Partnerships (Technical, Co-Marketing, Distribution)</li><li>Exercise: Brainstorm growth program ideas and next steps</li></ul>

Growth Programs 

<ul><li>How to Structure a Growth Marketing Strategy Doc</li><li>Common pitfalls to avoid</li></ul>

Growth Strategy and Plan

Course syllabus

What people are saying

Meet your instructor

April 19th, Friday, 10-11:30am PT<ul><li>Customer Analysis</li></ul> April 26th, Friday, 10-11:30am PT<ul><li>Growth Channels</li></ul> May 3rd, Friday, 10-11:30am PT<ul><li>Growth Programs</li></ul> May 10th, Friday, 10-11:30am PT<ul><li>Growth Strategy and Plan</li></ul>

April 19th - May 10th, 2024

Time to work on exercises towards crafting your growth strategy and plan.

Weekly projects

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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