Growth Marketing Strategy for B2B SaaS
4.4 (6)
4 Weeks
·Cohort-based Course
Walk out with an upgraded version of your growth marketing strategy and specific program ideas to implement.
Growth Marketing Strategy for B2B SaaS
4.4 (6)
4 Weeks
·Cohort-based Course
Walk out with an upgraded version of your growth marketing strategy and specific program ideas to implement.
Previously at
Course overview
Accelerate your growth with a sustainable growth marketing strategy for 2024
Growth marketing is one of the toughest things to get right for startups. The landscape is ever-evolving with a plethora of channels, vendors, tools, and buzzwords emerging seemingly overnight. While every startup dreams of meteoric growth, the reality is that many falter on the journey.
· What growth strategies work for different stages of startups?
· Which channels should you prioritize when resources are stretched thin?
· Which programs and campaigns will stand out from the noise?
· What should your martech stack be for different types of business?
· How do you put together a solid growth marketing strategy with actionable next steps?
· How can you do more with less in 2024?
You'll also get templates and cheatsheets that I only share with my clients.
I've advised 50+ B2B SaaS companies from fledgling startups to public companies such as Miro, Loom, ServiceNow. I helped Slack scale from $100M to $700M ARR and going public. I was the first Head of Growth at Google Store and oversaw Google B2B Website strategy globally. I'm an active angel investor and helped founders design a myriad of growth strategies.
This dynamic cohort-based course will show you how to apply the hard-won methods of fast-growing B2B SaaS companies. Dive into immersive live sessions, discussions, Q&A, and actionable templates and resources you can implement immediately.
Who is this course for
01
Startup Founders and CXOs who want to evaluate their growth marketing efforts and be a better sparring partner with their marketing teams.
02
Marketing Managers and ICs who want a deeper dive into growth marketing best practices and create effective growth strategies.
03
Product and revenue leaders who collaborate closely with growth marketing and want to influence marketing priorities.
What you’ll get out of this course
Sharpen your best customers using data
Learn to identify your best customers meticulously across dimensions. Dive deep into data sources and differentiate between audience structures and personas. Walk away with a shaper and data-driven audience assessment.
Optimize growth channels effectively
Delve into the six foundational growth channels, evaluating them qualitatively and quantitatively. Discover the rules of thumb for channel analysis and experiment types. By the end, you'll be equipped to select and optimize the most effective channels for your business.
Strategize multi-channel growth programs
Design multi-channel integrated programs. Understand the symbiotic relationship between Growth Channels and Programs. Dive deep into SEO and Content, Paid Media, Community, and Partnerships. Leave with an actionable growth program blueprint.
Create or Upgrade your SaaS growth marketing strategy
Design or improve your current growth marketing strategy with new ideas to implement and actionable next steps.
Avoid pitfalls
We'll also highlight common mistakes in growth marketing and how to sidestep them, ensuring your strategies are both effective and efficient.
This course includes
4 interactive live sessions
Lifetime access to course materials
16 in-depth lessons
Direct access to instructor
4 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Growth Marketing Strategy for B2B SaaS
Course syllabus
Week 1
Apr
19
#1 - Customer Analysis - Growth Marketing Strategy for B2B SaaS
#1 - Customer Analysis
Week 2
Apr
26
#2 - Growth Channels - Growth Marketing Strategy for B2B SaaS
#2 - Growth Channels
Week 3
May
3
#3 - Growth Programs - Growth Marketing Strategy for B2B SaaS
#3 - Growth Programs
Week 4
May
10
#4 - Growth Strategy and Plan - Growth Marketing Strategy for B2B SaaS
Post-course
#4 - Growth Strategy and Plan
4.4 (6 ratings)
What students are saying
Meet your instructor
Holly Chen
Global Head of Digital Marketing at Slack, Head of Google B2B Websites, Advisor for Miro, Loom, ServiceNow
Two decades of experience in guiding technology companies through their go-to-market strategies, from seed-stage startups to public companies.
Advised Miro, Loom, ServiceNow, Appsflyer and 50+ SaaS startups on growth marketing.
Previously, Global Head of Digital Marketing at Slack, helping it grow $100M to $700M ARR and going public. First Head of Growth at Google Store and Global Head of Google B2B Websites.
Guest lecturer at Berkeley and NYU, mentor at First Round Capital, and host ExponentialX Weekly GTM Live Sessions.
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Growth Marketing Strategy for B2B SaaS
Course schedule
2-3 hours per week
April 19th - May 10th, 2024
10am - 11:30am US Pacific Time
April 19th, Friday, 10-11:30am PT
- Customer Analysis
April 26th, Friday, 10-11:30am PT
- Growth Channels
May 3rd, Friday, 10-11:30am PT
- Growth Programs
May 10th, Friday, 10-11:30am PT
- Growth Strategy and Plan
Weekly projects
1 hour per week
Time to work on exercises towards crafting your growth strategy and plan.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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