All courses Marketing & sales

Growth Marketing Strategy for B2B SaaS

4.4 (6)

4 Weeks

Cohort-based Course

Walk out with an upgraded version of your growth marketing strategy and specific program ideas to implement.

Growth Marketing Strategy for B2B SaaS

4.4 (6)

4 Weeks

Cohort-based Course

Walk out with an upgraded version of your growth marketing strategy and specific program ideas to implement.

Hosted by

Holly Chen

Global Head of Digital Marketing at Slack, Head of Google B2B Websites

Holly Chen

Global Head of Digital Marketing at Slack, Head of Google B2B Websites

Previously at

Course overview

Accelerate your growth with a sustainable growth marketing strategy for 2024

Growth marketing is one of the toughest things to get right for startups. The landscape is ever-evolving with a plethora of channels, vendors, tools, and buzzwords emerging seemingly overnight. While every startup dreams of meteoric growth, the reality is that many falter on the journey.

· What growth strategies work for different stages of startups?

· Which channels should you prioritize when resources are stretched thin?

· Which programs and campaigns will stand out from the noise?

· What should your martech stack be for different types of business?

· How do you put together a solid growth marketing strategy with actionable next steps?

· How can you do more with less in 2024?

You'll also get templates and cheatsheets that I only share with my clients.

I've advised 50+ B2B SaaS companies from fledgling startups to public companies such as Miro, Loom, ServiceNow. I helped Slack scale from $100M to $700M ARR and going public. I was the first Head of Growth at Google Store and oversaw Google B2B Website strategy globally. I'm an active angel investor and helped founders design a myriad of growth strategies.

This dynamic cohort-based course will show you how to apply the hard-won methods of fast-growing B2B SaaS companies. Dive into immersive live sessions, discussions, Q&A, and actionable templates and resources you can implement immediately.

Who is this course for

Startup Founders and CXOs who want to evaluate their growth marketing efforts and be a better sparring partner with their marketing teams.

Marketing Managers and ICs who want a deeper dive into growth marketing best practices and create effective growth strategies.

Product and revenue leaders who collaborate closely with growth marketing and want to influence marketing priorities.

Startup Founders and CXOs who want to evaluate their growth marketing efforts and be a better sparring partner with their marketing teams.

Marketing Managers and ICs who want a deeper dive into growth marketing best practices and create effective growth strategies.

Product and revenue leaders who collaborate closely with growth marketing and want to influence marketing priorities.

What you’ll get out of this course

Sharpen your best customers using data

Learn to identify your best customers meticulously across dimensions. Dive deep into data sources and differentiate between audience structures and personas. Walk away with a shaper and data-driven audience assessment.

Optimize growth channels effectively

Delve into the six foundational growth channels, evaluating them qualitatively and quantitatively. Discover the rules of thumb for channel analysis and experiment types. By the end, you'll be equipped to select and optimize the most effective channels for your business.

Strategize multi-channel growth programs

Design multi-channel integrated programs. Understand the symbiotic relationship between Growth Channels and Programs. Dive deep into SEO and Content, Paid Media, Community, and Partnerships. Leave with an actionable growth program blueprint.

Create or Upgrade your SaaS growth marketing strategy

Design or improve your current growth marketing strategy with new ideas to implement and actionable next steps.

Avoid pitfalls

We'll also highlight common mistakes in growth marketing and how to sidestep them, ensuring your strategies are both effective and efficient.

What’s included

Live sessions

Learn directly from Holly Chen in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

4 live sessions • 16 lessons • 4 projects

Week 1

Apr 19—Apr 21

Apr

#1 - Customer Analysis - Growth Marketing Strategy for B2B SaaS

Fri 4/195:00 PM—6:30 PM (UTC)

#1 - Customer Analysis

4 items

Week 2

Apr 22—Apr 28

Apr

#2 - Growth Channels - Growth Marketing Strategy for B2B SaaS

Fri 4/265:00 PM—6:30 PM (UTC)

#2 - Growth Channels

7 items

Week 3

Apr 29—May 5

May

#3 - Growth Programs - Growth Marketing Strategy for B2B SaaS

Fri 5/35:00 PM—6:30 PM (UTC)

#3 - Growth Programs

6 items

Week 4

May 6—May 10

May

#4 - Growth Strategy and Plan - Growth Marketing Strategy for B2B SaaS

Fri 5/105:00 PM—6:30 PM (UTC)

Post-course

#4 - Growth Strategy and Plan

3 items

4.4 (6 ratings)

What students are saying

Meet your instructor

Holly Chen

Global Head of Digital Marketing at Slack, Head of Google B2B Websites, Advisor for Miro, Loom, ServiceNow

Two decades of experience in guiding technology companies through their go-to-market strategies, from seed-stage startups to public companies.

Advised Miro, Loom, ServiceNow, Appsflyer and 50+ SaaS startups on growth marketing.

Previously, Global Head of Digital Marketing at Slack, helping it grow $100M to $700M ARR and going public. First Head of Growth at Google Store and Global Head of Google B2B Websites.

Guest lecturer at Berkeley and NYU, mentor at First Round Capital, and host ExponentialX Weekly GTM Live Sessions.

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