Growth Marketing Strategy for B2B SaaS

5.0

(3 ratings)

·

4 Weeks

·

Cohort-based Course

Walk out with an upgraded version of your growth marketing strategy and specific program ideas to implement.

Previously at

Slack
Google
Miro
Loom
ServiceNow

Last chance to enroll

3

days

22

hours

47

mins

Course overview

Accelerate your growth with a sustainable strategy for 2024

Growth marketing is one of the toughest things to get right for startups. The landscape is ever-evolving with a plethora of channels, vendors, tools, and buzzwords emerging seemingly overnight. While every startup dreams of meteoric growth, the reality is that many falter on the journey.


· Should you go after a broad audience or zero in on a niche segment? 

· Which channels should you prioritize when resources are stretched thin? 

· Which programs and campaigns will stand out from the noise?

· How can you achieve ambitious growth targets in an economy where companies are becoming more frugal?

· Should you stick to tried-and-true strategies or venture into uncharted territories, risking potential setbacks?

· How can you do more with less in 2024?


I've advised 50+ B2B SaaS companies from fledgling startups to public companies such as Miro, Loom, ServiceNow. I helped Slack scale from $100M to $700M ARR and going public. I was the first Head of Growth at Google Store and oversaw Google B2B Website strategy globally. I'm an active angel investor and helped founders design a myriad of growth strategies.


This dynamic cohort-based course will show you how to apply the hard-won methods of fast-growing B2B SaaS companies. Dive into immersive live sessions, discussions, Q&A, and actionable templates and resources you can implement immediately.

Who is this course for

01

Startup Founders and CXOs who want to evaluate their growth marketing efforts and be a better sparring partner with their marketing teams.

02

Marketing Managers and ICs who want a deeper dive into growth marketing best practices and create effective growth strategies.

03

Product and revenue leaders who collaborate closely with growth marketing and want to influence marketing priorities.

What you’ll get out of this course

Sharpen your best customers using data

Learn to identify your best customers meticulously across dimensions. Dive deep into data sources and differentiate between audience structures and personas. Walk away with a shaper and data-driven audience assessment.

Optimize growth channels effectively

Delve into the six foundational growth channels, evaluating them qualitatively and quantitatively. Discover the rules of thumb for channel analysis and experiment types. By the end, you'll be equipped to select and optimize the most effective channels for your business.

Strategize multi-channel growth programs

Design multi-channel integrated programs. Understand the symbiotic relationship between Growth Channels and Programs. Dive deep into SEO and Content, Paid Media, Community, and Partnerships. Leave with an actionable growth program blueprint. 

Create or Upgrade your SaaS growth marketing strategy

Design or improve your current growth marketing strategy with new ideas to implement and actionable next steps.

Avoid pitfalls

We'll also highlight common mistakes in growth marketing and how to sidestep them, ensuring your strategies are both effective and efficient.


This course includes

4 interactive live sessions

Lifetime access to course materials

16 in-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Post-Course

    Modules

    • #4 - Growth Strategy and Plan

5.0

(3 ratings)

What people are saying

        Clear and provided actionable frameworks that I can use immediately.
Former student

Former student

        It was clear about different channels, best practices, and made me understand marketing and growth strategies better.
Former student

Former student

        Well organized, digestible, and actionable frameworks and thinking.
Former student

Former student

        She is super proficient in this subject, which I think is quite challenging because it has changed so fast in the last 10 years. I am really looking forward to take another session with her in the near future.
Former student

Former student

        The frameworks suggested by Holly are brilliant and simple at the same time. The course is practical, easy to adopt, and to customize to your business case. Holly has incredible charisma, and I did not want this course to end. Thank you! 
Former student

Former student

        This course covered basic growth marketing principles in a way that was accessible for those new to the field (like me!). Holly's deep domain expertise in the field, moreover, augmented those principles beyond resources available elsewhere.
Former student

Former student

Meet your instructor

Holly Chen

Holly Chen

Global Head of Digital Marketing at Slack, Head of Google B2B Websites, Advisor for Miro, Loom, ServiceNow

Two decades of experience in guiding technology companies through their go-to-market strategies, from seed-stage startups to public companies.


Advised Miro, Loom, ServiceNow, Appsflyer and 50+ SaaS startups on growth marketing.


Previously, Global Head of Digital Marketing at Slack, helping it grow $100M to $700M ARR and going public. First Head of Growth at Google Store and Global Head of Google B2B Websites.


Guest lecturer at Berkeley and NYU, mentor at First Round Capital, and host ExponentialX Weekly GTM Live Sessions.

A pattern of wavy dots
Join an upcoming cohort

Growth Marketing Strategy for B2B SaaS

Cohort 2

$750 USD

Dates

Apr 19—May 10, 2024

Payment Deadline

Apr 19, 2024

Don't miss out! Enrollment closes in 4 days

|

Bulk purchases

Course schedule

2-3 hours per week
  • April 19th - May 10th, 2024

    10am - 11:30am US Pacific Time

    April 19th, Friday, 10-11:30am PT

    • Customer Analysis


    April 26th, Friday, 10-11:30am PT

    • Growth Channels


    May 3rd, Friday, 10-11:30am PT

    • Growth Programs


    May 10th, Friday, 10-11:30am PT

    • Growth Strategy and Plan
  • Weekly projects

    1 hour per week

    Time to work on exercises towards crafting your growth strategy and plan.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Can my company pay for this course?

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A pattern of wavy dots
Join an upcoming cohort

Growth Marketing Strategy for B2B SaaS

Cohort 2

$750 USD

Dates

Apr 19—May 10, 2024

Payment Deadline

Apr 19, 2024

Don't miss out! Enrollment closes in 4 days

|

Bulk purchases

$750 USD

5.0

(3)

·

4 Weeks