Growth Marketing Strategy for B2B SaaS in 2024 and beyond

New
·

2 Weeks

·

Cohort-based Course

Walk out with an upgraded version of your growth marketing strategy and specific program ideas to implement for 2024.

Last chance to enroll

0

days

14

hours

7

mins

Course overview

Accelerate your growth with a sustainable strategy for 2024

Growth marketing is one of the toughest things to get right for startups. The landscape is ever-evolving with a plethora of channels, vendors, tools, and buzzwords emerging seemingly overnight. While every startup dreams of meteoric growth, the reality is that many falter on the journey.


· Should you go after a broad audience or zero in on a niche segment? 

· Which channels should you prioritize when resources are stretched thin? 

· Which programs and campaigns will stand out from the noise?

· How can you achieve ambitious growth targets in an economy where companies are becoming more frugal?

· Should you stick to tried-and-true strategies or venture into uncharted territories, risking potential setbacks?

· How can you do more with less in 2024?


I've advised 50+ B2B SaaS companies from fledgling startups to public companies such as Miro, Loom, ServiceNow. I helped Slack scale from $100M to $700M ARR and going public. I was the first Head of Growth at Google Store and oversaw Google B2B Website strategy globally. I'm an active angel investor and helped founders design a myriad of growth strategies.


This dynamic cohort-based course will show you how to apply the hard-won methods of fast-growing B2B SaaS companies. Dive into immersive live sessions, discussions, Q&A, and actionable templates and resources you can implement immediately.

Who is this course for

01

Startup Founders and CXOs who want to evaluate their growth marketing efforts and be a better sparring partner with their marketing teams.

02

Marketing Managers and ICs who want a deeper dive into growth marketing best practices and create effective growth strategies.

03

Product and revenue leaders who collaborate closely with growth marketing and want to influence marketing priorities.

What you’ll get out of this course

Sharpen your best customers using data

Learn to identify your best customers meticulously across dimensions. Dive deep into data sources and differentiate between audience structures and personas. Walk away with a shaper and data-driven audience assessment.

Optimize growth channels effectively

Delve into the six foundational growth channels, evaluating them qualitatively and quantitatively. Discover the rules of thumb for channel analysis and experiment types. By the end, you'll be equipped to select and optimize the most effective channels for your business.

Strategize multi-channel growth programs

Design multi-channel integrated programs. Understand the symbiotic relationship between Growth Channels and Programs. Dive deep into SEO and Content, Paid Media, Community, and Partnerships. Leave with an actionable growth program blueprint. 

Create or Upgrade your SaaS growth marketing strategy for 2024

Design or improve your current growth marketing strategy with new ideas to implement and actionable next steps to get ready for 2024.

Avoid pitfalls

We'll also highlight common mistakes in growth marketing and how to sidestep them, ensuring your strategies are both effective and efficient.


Course syllabus

01

Customers and ICPs


  • Customer profiling for B2B 
  • Where to find the data 
  • How to analyze current customers (yes we'll use pivot tables and formulas but you'll get a template to do this)
  • Exercise: Analyze your company's best customers using data

02

Growth Channels

  • Six foundational growth channels and their sub-types
  • Five key dimensions to assess your channels 
  • Qualitative way to assess your channels
  • Quantitative way to assess your channels
  • Rules of thumb when analyzing your channels
  • Channel experiment types
  • Exercise: Assess growth channels for your company

03

Growth Programs

  • Growth Channels vs. Programs
  • Program deep dive: SEO and Content (Technical, Content, Backlinking)
  • Program deep dive: Paid Media (Digital, Offline)
  • Program deep dive: Community (Community types and best practices)
  • Program deep dive: Partnerships (Technical, Co-Marketing, Distribution)
  • Exercise: Brainstorm growth program ideas and next steps

04

Growth Strategy and Plan

  • Putting it all together
  • Common pitfalls to avoid

What people are saying

        Clear and provided actionable frameworks that I can use immediately.
Former student

Former student

        It was clear about different channels, best practices, and made me understand marketing and growth strategies better.
Former student

Former student

        Well organized, digestible, and actionable frameworks and thinking.
Former student

Former student

        She is super proficient in this subject, which I think is quite challenging because it has changed so fast in the last 10 years. I am really looking forward to take another session with her in the near future.
Former student

Former student

Meet your instructor

Holly Chen

Holly Chen

Managing Partner, ExponentialX

Two decades of experience in guiding technology companies through their go-to-market strategies, from seed-stage startups to public companies. Advised Miro, Loom, ServiceNow and 50+ SaaS startups on growth marketing. Guest lecturer at Berkeley and NYU, mentor at First Round Capital and Openview, and host ‘Growing Unicorns’ podcast.


Previously, Global Head of Digital Marketing at Slack, helping it grow $100M to $700M ARR and going public. First Head of Growth at Google Store and Global Head of Google B2B Websites.

A pattern of wavy dots
Join an upcoming cohort

Growth Marketing Strategy for B2B SaaS in 2024 and beyond

Cohort1

$750 USD

Dates

Dec 5—14, 2023

Payment Deadline

Dec 5, 2023

Don't miss out! Enrollment closes in 14 hours

|

Bulk purchases

Course schedule

2-4 hours per week
  • December 5 - December 14, 2023

    9am - 10am US Pacific Time

    Dec 5th, Tuesday, 9-10am PT

    • Customers and ICPs


    Dec 7th, Thursday, 9-10 am PT

    • Growth Channels


    Dec 12th, Tuesday, 9-10 am PT

    • Growth Programs


    Dec 14th, Tuesday, 9-10 am PT

    • Growth Strategy and Plan
  • Weekly projects

    1 hour per week

    Time to work on exercises towards crafting your growth strategy and plan.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Can my company pay for this course?

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A pattern of wavy dots
Join an upcoming cohort

Growth Marketing Strategy for B2B SaaS in 2024 and beyond

Cohort1

$750 USD

Dates

Dec 5—14, 2023

Payment Deadline

Dec 5, 2023

Don't miss out! Enrollment closes in 14 hours

|

Bulk purchases

$750 USD

New
·

2 Weeks