2 Weeks
·Cohort-based Course
Walk out with an upgraded version of your growth marketing strategy and specific program ideas to implement for 2024.
Last chance to enroll
0
days
14
hours
7
mins
Course overview
Growth marketing is one of the toughest things to get right for startups. The landscape is ever-evolving with a plethora of channels, vendors, tools, and buzzwords emerging seemingly overnight. While every startup dreams of meteoric growth, the reality is that many falter on the journey.
· Should you go after a broad audience or zero in on a niche segment?
· Which channels should you prioritize when resources are stretched thin?
· Which programs and campaigns will stand out from the noise?
· How can you achieve ambitious growth targets in an economy where companies are becoming more frugal?
· Should you stick to tried-and-true strategies or venture into uncharted territories, risking potential setbacks?
· How can you do more with less in 2024?
I've advised 50+ B2B SaaS companies from fledgling startups to public companies such as Miro, Loom, ServiceNow. I helped Slack scale from $100M to $700M ARR and going public. I was the first Head of Growth at Google Store and oversaw Google B2B Website strategy globally. I'm an active angel investor and helped founders design a myriad of growth strategies.
This dynamic cohort-based course will show you how to apply the hard-won methods of fast-growing B2B SaaS companies. Dive into immersive live sessions, discussions, Q&A, and actionable templates and resources you can implement immediately.
01
Startup Founders and CXOs who want to evaluate their growth marketing efforts and be a better sparring partner with their marketing teams.
02
Marketing Managers and ICs who want a deeper dive into growth marketing best practices and create effective growth strategies.
03
Product and revenue leaders who collaborate closely with growth marketing and want to influence marketing priorities.
Learn to identify your best customers meticulously across dimensions. Dive deep into data sources and differentiate between audience structures and personas. Walk away with a shaper and data-driven audience assessment.
Delve into the six foundational growth channels, evaluating them qualitatively and quantitatively. Discover the rules of thumb for channel analysis and experiment types. By the end, you'll be equipped to select and optimize the most effective channels for your business.
Design multi-channel integrated programs. Understand the symbiotic relationship between Growth Channels and Programs. Dive deep into SEO and Content, Paid Media, Community, and Partnerships. Leave with an actionable growth program blueprint.
Design or improve your current growth marketing strategy with new ideas to implement and actionable next steps to get ready for 2024.
We'll also highlight common mistakes in growth marketing and how to sidestep them, ensuring your strategies are both effective and efficient.
Growth Marketing Strategy for B2B SaaS in 2024 and beyond
01
Customers and ICPs
02
Growth Channels
03
Growth Programs
04
Growth Strategy and Plan
Former student
Former student
Former student
Former student
Managing Partner, ExponentialX
Two decades of experience in guiding technology companies through their go-to-market strategies, from seed-stage startups to public companies. Advised Miro, Loom, ServiceNow and 50+ SaaS startups on growth marketing. Guest lecturer at Berkeley and NYU, mentor at First Round Capital and Openview, and host ‘Growing Unicorns’ podcast.
Previously, Global Head of Digital Marketing at Slack, helping it grow $100M to $700M ARR and going public. First Head of Growth at Google Store and Global Head of Google B2B Websites.
Cohort1
$750 USD
Dates
Dec 5—14, 2023
Payment Deadline
Dec 5, 2023
Don't miss out! Enrollment closes in 14 hours
9am - 10am US Pacific Time
Dec 5th, Tuesday, 9-10am PT
Dec 7th, Thursday, 9-10 am PT
Dec 12th, Tuesday, 9-10 am PT
Dec 14th, Tuesday, 9-10 am PT
1 hour per week
Time to work on exercises towards crafting your growth strategy and plan.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Sign up to be the first to know about course updates.
Cohort1
$750 USD
Dates
Dec 5—14, 2023
Payment Deadline
Dec 5, 2023
Don't miss out! Enrollment closes in 14 hours