Q1 2024 Cohort

Join the program and unleash the storyteller that is within you!

Philipp Humm

Founder & CEO

Business Storytelling Academy

Google

Salesforce

Visa Inc.

e.on

MetLife

In this 4-week, hands-on program you'll learn how to become a magnetic storyteller:✓ Turn any moment (even the most boring one) into a captivating story✓ Find, craft, and deliver the three fundamental story types in business✓ Build the confidence to share a story at any opportunity✓ Weave stories into your conversations naturally and authentically✓ Make storytelling an essential part of your communication

Master the art of storytelling to inspire in business and beyond!

You are an&nbsp;ambitious&nbsp;manager, looking for more effective ways to motivate and inspire your team.

You're a high-potential individual, who'd like to bring complex ideas to life, give more engaging presentation, and inspire others.

You are a&nbsp;sales professional, looking to build more trusting relationships, stand out from the crowd, and boost sales.

Who is this course for

Key outcomes

You'll learn how to build a connection with anyone in the first few minutes of your meeting.

Leave magical first impressions

You'll know how to deploy stories to help your internal and stakeholders solve some of their most crucial pain problems.

Become the trusted advisor

You'll discover how to overcome any objection, using emotions instead of logic to make your point.

Overcome objections

You'll have all the tools to captivate, motivate, and persuade any stakeholder, from customers, to coworkers, to friends.

Inspire in business & beyond

You'll feel excited about any opportunity to share a story or speak in public

Build unbreakable confidence

Discover the 5 fundamental stories every sales professional needs to know, know exactly in which situations along the customer journey to share them, and identify stories from your experience.

Finding Stories - Discover the most effective sales stories

Learn how to structure any sales story, following a simple, but powerful structure, practice that structure with your peers, and start applying it on your stories.

Crafting Stories - Practice a simple, but powerful structure

Learn the elements on how to tell any story (even the most boring one) in an engaging way, discuss how some of the most famous storytellers use these elements, and apply the techniques to spice your sales stories.

Enhancing Stories - Spice up your stories

Learn how to create a space where your buyers feel comfortable to share their stories and how to listen with full presence and the intend to understand.

Exchanging Stories - Get buyers to tell their stories

Find out what techniques you can do to shift your mind from feeling anxious (or not good) to feeling excited to share stories at any opportunity.

Delivering Stories - Feel good about sharing stories

What you'll learn, practice and do

Who we've worked with 

Wanna see me speaking? Check out one of my recent YT videos 

See what more of our students are saying

Trusted by Google, Oracle & Visa

1st Live Workshop

Refine 1-2 stories that you'll present in front of the group

Take-Home Project

2nd Live Workshop

Group Coaching Session (Optional)

3rd Live Workshop

4-Week Program Schedule

This course builds on live workshops and hands-on projects

Active learning, not passive watching

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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