March 23 and 24, 2023 from 9 AM to 11 AM PT

March 2023

Get the most out of your startup's website. Get actionable next steps to make your website perform better—in 4 hours over 2 days.

Emily Kramer

Co-founder @ MKT1 Capital & Ex Head of Marketing at Asana & Carta

Improve your B2B SaaS Website Content & Conversion

I've helped hundreds of B2B startups with marketing. Through working with all of these companies, I’ve observed that too often startup’s websites are afterthoughts, rather than the center of all marketing efforts. I started this course to help startups fix this.

Your website is stalling your growth

Heads of marketing at early-stage startups who need to hit growth goals with limited resources.

Website, product marketing, or growth managers who want help prioritizing web changes.

Founders who want to go beyond their first website iteration to build a high performing site that better tells their story.

For marketers & founders at early & growth-stage B2B startups

What you’ll get out of this workshop

Make a clear plan to unlock growth and drive more qualified leads into your funnel through website improvements.

Tactical advice for increasing web traffic & conversion rate

So many websites don't even tell you what the product is, who it's for, and why it's better. Make sure you don't fall into this trap by learning how to write better copy.

A clear framework for telling the right story to the right audience

Learn how to create a better website roadmap, choose agencies, work with designers &amp; developers, and make your website the center of your marketing efforts and growth strategy.

Peer feedback, guest speakers, resources & examples to help you more effectively manage your website

What people are saying

Meet your instructor

Slides with EmilyExamples &amp; TemplatesPeer Reviews &amp; Breakouts

Wednesday 8/9/23

Slides with EmilyExamples &amp; TemplatesPeer Reviews &amp; BreakoutsQ&amp;A

Thursday 8/10/23

2 interactive workshops, 2 hours each

Learn best practices and see examples, then get a peer review on your homepage copy and content.

Improve your page structure, content & messaging

Whether you have a request demo flow, a free product sign up flow, and or gated content, we'll cover how to improve your forms to drive conversion.

Make your website your biggest growth driver

Tips on how to work with agencies and designers, what CMS to use, and checklists to make sure your website continues to get better.

Ongoing website management

Agenda

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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