Winter Cohort 2024

Learn actionable processes to run effective and efficient influencer campaigns to drive awareness, engagement, and revenue.

Georgina Whalen

Building A Successful Influencer Marketing Program

The Kraft Heinz Company

Land Rover

Nike

Google

Walmart

In today's digital landscape, influencer marketing stands as a powerful tool for marketers, agency owners, and founders seeking to amplify their brand's reach and authenticity. By leveraging influencers who resonate with your target audience, you can create genuine connections and foster trust in a way that traditional advertising often struggles to achieve. Influencers bring credibility and relatability, making your brand's message more impactful and engaging. Additionally, influencer marketing provides unparalleled access to niche communities, offering precise targeting and higher ROI. For agency owners and founders, integrating influencer strategies not only diversifies your marketing efforts but also aligns your brand with innovative trends, ensuring you stay ahead in a competitive market. Embracing influencer marketing is not just an option; it's a strategic imperative to drive growth, build loyalty, and achieve long-term success.

Why Influencer Marketing?

Startup founders who want to increase awareness, engagement, generate high-quality content, and sales.

Small-to-Medium Business Owners who want to test influencer marketing before taking the plunge in hiring someone to do it full-time

Freelancers or Consultantswho know would like to learn more and add influencer services to your current digital marketing offerings.

For B2C Startup Founders, SMBs, Freelancers, Consultants, and Agency Marketers.

Run an influencer campaign with confidence

Are you looking to tap into Gen Z and millennial consumer markets?&nbsp;Are you launching a new <a href="https://www.chicagotribune.com/consumer-reviews/sns-bestreviews-home-most-instagrammable-decor-from-amazon-20200220-lkab7c6hfra2hlvtv3rsbgjaha-story.html" rel="noopener noreferrer" target="_blank">Instagrammable product</a> that can capitalize on or even become a new trend? Or does your business need a boost in credibility from reliable sources? AI Resource: top influencer ID software

Define Your Influencer Marketing Goals
 

Identify your unique selling points and use them to find influencers in a similar niche who can help you build consumer trust.&nbsp;Be prepared to let your influencers take the reins in some cases; it helps to let your marketing efforts originate from a place of authenticity.

Create an Influencer Marketing Campaign Concept
 

Social media influencers can tap into the emotions of your target audiences and inspire them to engage with your brand to help you achieve your marketing goals.&nbsp;Make sure the actions you plan to take align with those goals and expected outcomes across the board.

Define Your Target Audience & Distribution Channels

I ran competitive influencer campaigns for Reebok, Procter &amp; Gamble, Land Rover/Jaguar Canada, Kraft Heinz, and Converse centered around data trends and high-quality, engaging content.Gain the&nbsp;insider knowledge at an accessible cost.

Common Influencer Campaign Mistakes to Avoid
 

How to find the influencers who align with your current top spenders (or those who are already looking for your product or service!)

Finding the Right Influencers

Learn the best outreach and ongoing communication tactics to create your influencer partners engaged and connected to your brand.

Communicate with Influencers Effectively & Efficiently

What to include in your contracts depending on the content you need, where you want to post it, how long you would like to use the content, and more! AI Resource: the top tools to streamline influencer contracts

Influencer Contracting 101

Now that you're up and running, how will you maintain momentum to reach the finish line (gorgeous content, an engaged audience, increased following, and revenue!)

How to Manage Your Influencer Marketing Campaign

What is most important for your campaign? Reach, CPA, engagement, earned media value, click-through-rates, etc. are all examples of reliable ways to check the effectiveness of your influencer marketing campaign beyond just revenue. AI Resource: performance benchmarking

How to Get the Highest Return on Your Influencer Investment

Make sure you're gaining the insights behind what worked, what did not, and how to use these learnings to iterate even more successfully in the future. AI Resource: the top tools to personalize and templatize influencer outreach

Campaign Tracking ROI & Reporting

Are you looking to tap into Millennial and Gen Z consumer markets?&nbsp;Are you launching a new <a href="https://www.chicagotribune.com/consumer-reviews/sns-bestreviews-home-most-instagrammable-decor-from-amazon-20200220-lkab7c6hfra2hlvtv3rsbgjaha-story.html" rel="noopener noreferrer" target="_blank">Instagrammable product</a> that can capitalize on or even become a new trend? Or does your business need a boost in credibility from reliable sources?

How to Define Your Influencer Marketing Goals

Identify your unique selling points and use them to find influencers in a similar niche who can help you build consumer trust.&nbsp;Be prepared to let your influencers take the reins in some cases; it helps to let your marketing efforts originate from a place of authenticity.

How to Create an Influencer Marketing Campaign Concept

How to Define Your Target Audience & Distribution Channels

I ran competitive influencer campaigns for Reebok, Procter &amp; Gamble, Land Rover/Jaguar Canada, Kraft Heinz, and Converse centered around data trends and high-quality, engaging content.Gain the&nbsp;insider knowledge at an accessible cost. Furthermore, as a creator myself, I can provide the insights on how to best work with creators.

How to Avoid Common Mistakes in Influencer Marketing

How to Find the Right Influencers

How to Communicate Effectively with Influencers

What to include in your contracts depending on the content you need, where you want to post it, how long you would like to use the content, and more!

How much should you expect to pay for a specific type of content, for extended rights? When does gifting make sense?

Influencer Payment & Product Gifting

What is most important for your campaign? Reach, CPA, engagement, earned media value, click-through-rates, etc. are all examples of reliable ways to check the effectiveness of your influencer marketing campaign beyond just revenue.

Make sure you're gaining the insights behind what worked, what did not, and how to use these learnings to iterate even more successfully in the future.

Course Syllabus

What people are saying

Meet your instructor

There will be homework in addition to worksheets for you to complete. Set aside the time to invest in yourself and your business.

Weekly projects

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded business owners who want to learn and grow alongside you

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