November 2024

Be the go-to AI guru on your team. Learn to leverage AI for enhanced efficiency and get ahead on the latest AI tools to apply to your work. 

Jeremy Caplan

Author of Wonder Tools, Director of the Entrepreneurial Journalism Creators Program at CUNY's Newmark Graduate School of Journalism

Nikita Roy

ICFJ Knight Fellow, Founder of Newsroom Robots Labs

Generative AI for Media Professionals

The Economist

International Center for Journalists

University of Toronto

journalists

Poynter

Discover strategies for integrating AI tools seamlessly into your existing workflows, enhancing productivity and creativity. Learn how to use AI not just as a tool, but as a partner in innovation. You’ll see how an AI assistant can help you to redefine processes and create cutting-edge solutions in your professional domain. Understand the ethical implications of using AI in media, ensuring responsible and impactful application of these powerful tools in your work. When the course concludes you’ll be a go-to AI person among your colleagues.&nbsp;

What you will learn

Whether you're a reporter, editor, content creator, or producer, this course will equip you with the techniques to help you in your work

If you’re an entrepreneur, media innovator or leader, this course will help you understand how AI can help you drive innovation

Perfect for you if you’re a marketing, PR or corporate communications professional looking to leverage AI to sharpen your brand storytelling

Who is this course for

What you’ll get out of this course

Gain hands-on experience with AI tools &amp; techniques specifically tailored for media applications. Develop a deep understanding of the ethical considerations &amp; best practices for using AI in media. When the course concludes you’ll feel more confident with a range of AI tools.&nbsp;

Practical AI Skills for Media Applications

Delve into the art &amp; science of prompt engineering. This skill is vital for anyone looking to optimize the performance of generative AI tools. You’ll end the course with a collection of useful prompts and the know-how to refine your own custom prompts.&nbsp;

Excel in Prompt Engineering for Generative AI

Learn how to leverage generative AI for sophisticated data analysis, enabling you to extract meaningful insights, identify trends, and create compelling data-driven narratives. By the end of the course you’ll understand how AI can assist you in analyzing data efficiently.

Master Generative AI for Data Analysis

Acquire the skills to assess, select, and effectively integrate the best contemporary AI tools into your existing workflow, enabling you to streamline your processes and enhance your productivity. You’ll end the course with your own personal AI toolkit.&nbsp;

Build Your Personalized AI Toolkit

Position yourself at the forefront of the media industry's digital transformation, equipping yourself with cutting-edge skills that will make you invaluable in a rapidly evolving professional landscape. You’ll be well-positioned for your next project.

Future-Proof Your Media Career

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Digital Product Manager, The New Republic

Publisher and Editor-in-Chief, The Green Line
 

Lecturer, Danish School of Media and Journalism

Senior Editor, AI Initiatives, The Economist

What students are saying
 

Meet your instructor

Session 1

Office Hours

Session 2

Office Hours. 

Session 3

Session 4

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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