Generative AI for Media Professionals

2 Weeks


Cohort-based Course

Be the go-to AI guru on your team. Learn to leverage AI for enhanced efficiency and get ahead on the latest AI tools to apply to your work.

Course overview

What you will learn

Discover strategies for integrating AI tools seamlessly into your existing workflows, enhancing productivity and creativity. Learn how to use AI not just as a tool, but as a partner in innovation. You’ll see how an AI assistant can help you to redefine processes and create cutting-edge solutions in your professional domain. Understand the ethical implications of using AI in media, ensuring responsible and impactful application of these powerful tools in your work. When the course concludes you’ll be a go-to AI person among your colleagues. 

Who is this course for


Whether you're a reporter, editor, content creator, or producer, this course will equip you with the techniques to help you in your work


If you’re an entrepreneur, media innovator or leader, this course will help you understand how AI can help you drive innovation


Perfect for you if you’re a marketing, PR or corporate communications professional looking to leverage AI to sharpen your brand storytelling

What you’ll get out of this course

Practical AI Skills for Media Applications

Gain hands-on experience with AI tools & techniques specifically tailored for media applications. Develop a deep understanding of the ethical considerations & best practices for using AI in media. When the course concludes you’ll feel more confident with a range of AI tools. 

Excel in Prompt Engineering for Generative AI

Delve into the art & science of prompt engineering. This skill is vital for anyone looking to optimize the performance of generative AI tools. You’ll end the course with a collection of useful prompts and the know-how to refine your own custom prompts. 

Master Generative AI for Data Analysis

Learn how to leverage generative AI for sophisticated data analysis, enabling you to extract meaningful insights, identify trends, and create compelling data-driven narratives. By the end of the course you’ll understand how AI can assist you in analyzing data efficiently.

Build Your Personalized AI Toolkit

Acquire the skills to assess, select, and effectively integrate the best contemporary AI tools into your existing workflow, enabling you to streamline your processes and enhance your productivity. You’ll end the course with your own personal AI toolkit. 

Future-Proof Your Media Career

Position yourself at the forefront of the media industry's digital transformation, equipping yourself with cutting-edge skills and knowledge that will make you invaluable in a rapidly evolving professional landscape. You’ll be well-positioned for your next project and new challen

Course syllabus

8 live sessions • 4 modules • 8 lessons
Expand all modules

            Excellent recommendations of time-saving tools to make you more efficient and effective in your work.
    James Breiner

    James Breiner

    Author of "My News Biz" Newsletter
            Jeremy helps you discover ways to become more creative and effective in your work, sorting through the constantly evolving landscape of productivity tools and resources. 
    Reid DeRamus

    Reid DeRamus

    Author of "The Growth Croissant" Newsletter

    Meet your instructor

    Jeremy Caplan

    Jeremy Caplan

    Author of Wonder Tools, Director of the Entrepreneurial Journalism Creators Program at CUNY's Newmark Graduate School of Journalism

    Jeremy Caplan is Director of Teaching and Learning at CUNY's Newmark Graduate School of Journalism in New York City. He also leads the school's Entrepreneurial Journalism Creators Program, a 100-day online program for independent journalists building new ventures—sites, newsletters, podcasts— around the world. He uses AI on a daily basis for everything from organizing brainstormed ideas to transcribing and summarizing meetings. Over the past 10 years he has supported hundreds of journalists around the world developing their own niche journalism ventures. A former Time Magazine reporter, he writes Wonder Tools, a weekly newsletter spotlighting the most useful tools for creative productivity to help people make the most of their time. After studying public policy at the Woodrow Wilson School at Princeton University, Jeremy earned an MS in Journalism as a Knight-Bagehot Fellow at Columbia University and an MBA at Columbia Business School as a Wiegers Fellow. He lives in New York City with his wife, two young daughters and their collection of musical instruments, chocolates, and board games.

    Nikita Roy

    Nikita Roy

    Host of Newsroom Robots, Media Founder at Harvard Innovation Labs & Generative AI Specialist at University of Toronto

    Nikita Roy is a data scientist, journalist and media entrepreneur. She hosts the globally acclaimed Newsroom Robots podcast, which charts among the top technology podcasts across 25 countries. She has taught AI literacy workshops at the University of Toronto, the City University of New York's Craig Newmark Graduate School of Journalism and the International Center for Journalists. Her digital news startup, The NRI Nation, has been incubated at Harvard Innovation Labs, is a two-time semifinalist at the Harvard President's Innovation Challenge, and has received the Harvard Innovation Lab's Spark Grant. Nikita has been a part of the International Center for Journalists' News Innovation Lab and the Google News Initiative Startups Lab. An alumna of the University of Toronto and Harvard University, Nikita is dedicated to promoting the responsible and innovative use of AI in media.

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    Course schedule

    4-6 hours per week
    • Session 1

      Monday, Dec 4, 12:00pm - 1:30pm EST

    • Office Hours

      Monday, Dec 4, 1:30pm - 2:30pm EST

    • Session 2

      Thursday, Dec 7, 12:00pm - 1:30pm EST

    • Office Hours.

      Thursday, Dec 7, 1:30pm - 2:30pm EST

    • Session 3

      Monday, Dec 11, 12:00pm - 1:30pm EST

    • Office Hours

      Monday, Dec 11, 1:30pm - 2:30pm EST

    • Session 4

      Thursday, Dec 14, 12:00pm - 1:30pm EST

    • Office Hours

      Thursday, Dec 14, 1:30pm - 2:30pm EST

    Learning is better with cohorts

    Learning is better with cohorts

    Active hands-on learning

    This course builds on live workshops and hands-on projects

    Interactive and project-based

    You’ll be interacting with other learners through breakout rooms and project teams

    Learn with a cohort of peers

    Join a community of like-minded people who want to learn and grow alongside you

    Frequently Asked Questions

    I work full-time, what is the expected time commitment?
    Can I get reimbursed by my company?
    Will I receive a certification?
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    Generative AI for Media Professionals


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