January'24 Cohort

Learn how to overcome the most common challenges and make a REAL impact as a Product Manager or Product Leader within your B2B organization.

Saeed Khan

Product Management Consultant and Coach


Jason Knight

SaaS Product Consultant & Podcaster

Succeeding in B2B Product Management

Dice

RiskScreen

Black Swan

Unmind

B2B product managers report a number of common challenges. Whether it's the sales team derailing the product strategy to win an individual deal, an inability to move away from a project mindset or a lack of support for product discovery, B2B product managers can feel unsupported and undervalued. In this course, Jason and Saeed will provide a reality check for B2B product managers, explore the root of some of these problems, and share approaches and techniques to enable B2B product managers and leaders to succeed.

B2B Product Management is difficult, but we can help you succeed

B2B Product Managers who are looking to up their game and adapt the best product practices to their company context.

B2B Product Leaders who are looking to stand up for the strategic value of product management within their organisation.

B2B Startup Founders looking to get product practices in place early to set themselves up for scale.

Who is this course for?

This course will teach you...

Whether you're dealing with industry-expert founders or deal-focused sales teams, we'll talk about the ways you can ensure you get the right feedback from your customers and users, and how to mix this with other sources of feedback to make sure you can move ahead with confidence.

... how to build support for product discovery in a B2B context

Many product management teams seem to have little or no relationship with the sales team beyond shouting at each other when things go wrong. Learn what makes the sales team tick, how they work, and how you can work together to make each other successful.

... how to manage that tricky Sales relationship

With so many different teams involved, all who think they're in charge of the customer relationship, product teams might feel like service departments. But, let's flip the script, and work out how to align the entire organisation around our shared goals.

... how to drive organisational alignment

B2B organisations are different, but why? We'll discuss this as well as ways to identify the limiting factors within your organisation. We'll discuss how to clear some of those hurdles, which order to do it in, and what to do when you can't.

... the types of product dysfunction in B2B organisations and how to fix them

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Fractional Sales Leader and Trust Advisor


Meet your Instructors


Each week, we will cover a different module. Per feedback, we will split each module across 2 days to ensure you can fit the sessions into your busy schedule. There are no optional sessions.

Wednesdays

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

Course completed by

About this course

Get notified about the next cohort

Learn from live sessions