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Succeeding in B2B Product Management

8 Weeks


Cohort-based Course

Learn how to diagnose and overcome limiting factors to help you make an impact as a Product Manager within your B2B organisation.

Course overview

B2B Product Management is difficult, but we can help you succeed

B2B product managers report a number of common challenges. Whether it's the sales team derailing the product strategy to win an individual deal, an inability to move away from a project mindset or a lack of support for product discovery, B2B product managers can feel unsupported and undervalued. In this course, Jason and Saeed will help provide a reality check for B2B product managers, explore the root of some of these problems, and share some approaches and techniques to enable B2B product managers to succeed.

Who is this course for?


B2B Product Managers who are looking to up their game and adapt the best product practices to their company context.


B2B Product Leaders who are looking to stand up for the strategic value of product management within their organisation.


B2B Startup Founders looking to get product practices in place early to set themselves up for scale.

This course will teach you...

... how to build support for product discovery in a B2B context

Whether you're dealing with industry-expert founders or deal-focused sales teams, we'll talk about the ways you can ensure you get the right feedback from your customers and users, and how to mix this with other sources of feedback to make sure you can move ahead with confidence.

... how to manage that tricky Sales relationship

Many product management teams seem to have little or no relationship with the sales team beyond shouting at each other when things go wrong. Learn what makes the sales team tick, how they work, and how you can work together to make each other successful.

... how to drive organisational alignment

With so many different teams involved, all who think they're in charge of the customer relationship, product teams might feel like service departments. But, let's flip the script, and work out how to align the entire organisation around our shared goals.

... the types of product dysfunction in B2B organisations and how to fix them

B2B organisations are different, but why? We'll discuss this as well as ways to identify the limiting factors within your organisation. We'll discuss how to clear some of those hurdles, which order to do it in, and what to do when you can't.

This course includes

8 interactive live sessions

Lifetime access to course materials

25 in-depth lessons

Direct access to instructor

9 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

            Jason's expertise in product management is not just theoretical; it's well-earned through years of hands-on experience across multiple domains. Whether he's discussing effective communication strategies or diving deep into the nuances of SaaS, you can bet he knows what he's talking about.
    Adam Thomas

    Adam Thomas

    Product Lead @ Mind the Product
            Let's put it this way, Sales and Product management never see eye to eye, but if there's one person who listened and planned accordingly, it was Saeed. His drive to making the company successful regardless of what hills he had to climb should be an example of dedication to all.
    Hugh Ghods

    Hugh Ghods

    Fractional Sales Leader and Trust Advisor

    Meet your Instructors

    Saeed Khan

    Saeed Khan

    Product Management Consultant and Coach

    Saeed Khan is a founder of Transformation Labs, with 25 years of experience in B2B Product Management, having worked in both Canada and the US in roles from individual contributor up to VP of Product. He is a consultant and helps companies improve their products and product organizations to accelerate product success. He speaks regularly at industry events on the topic of product management and product leadership.

    Jason Knight

    Jason Knight

    SaaS Product Consultant & Podcaster

    Jason is a B2B product leader, consultant, coach, founder and podcaster. By day, he works with B2B startups and scale-ups to help them build great products and build the teams that build great products. By night, he speaks to inspiring thought leaders, practitioners and founders on his podcast One Knight in Product. A passionate advocate for mentorship, he’s the co-founder of My Mentor Path, a platform that aims to make mentorship accessible to all.

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    Course schedule

    2 hours per week
    • Wednesdays

      17:00- 19:00 GMT

      Each week, we will cover a different module. Per feedback, we will split each module across 2 days to ensure you can fit the sessions into your busy schedule. There are no optional sessions.

    Learning is better with cohorts

    Learning is better with cohorts

    Active hands-on learning

    This course builds on live workshops and hands-on projects

    Interactive and project-based

    You’ll be interacting with other learners through breakout rooms and project teams

    Learn with a cohort of peers

    Join a community of like-minded people who want to learn and grow alongside you

    Frequently Asked Questions

    What happens if I can’t make a live session?
    I work full-time, what is the expected time commitment?
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