Whether you're dealing with industry-expert founders or deal-focused sales teams, we'll talk about the ways you can ensure you get the right feedback from your customers and users, and how to mix this with other sources of feedback to make sure you can move ahead with confidence.

Many product management teams seem to have little or no relationship with the sales team beyond shouting at each other when things go wrong. Learn what makes the sales team tick, how they work, and how you can work together to make each other successful.

With so many different teams involved, all who think they're in charge of the customer relationship, product teams might feel like service departments. But, let's flip the script, and work out how to align the entire organisation around our shared goals.

B2B organisations are different, but why? We'll discuss this as well as ways to identify the limiting factors within your organisation. We'll discuss how to clear some of those hurdles, which order to do it in, and what to do when you can't.