Cohort 4

Frameworks to evaluate markets & come up with compelling solutions. Applied to 10 product themes!
🔥 500 students 🔥

Satish Mummareddy

Uplevel Your Product Thinking

Yelp

Yahoo

Senior IC Product folks (IC 7+) at the top companies have an incredible ability to move between complex product problems in different domains and land impact in short amounts of time. They exhibit high levels of product thinking in addition to organizational savvy in execution. People with strong product thinking capabilities across levels (IC5 - IC8) are not just highly desired within the companies they currently work at, but are coveted by companies across the tech industry. In order to expand your product thinking, you need to go broad and think about a lot of products/markets from first principles. The challenge that people face is that they only get to work on only 1 or 2 products every few years and become fully immersed in that space. They put in the effort to broaden their product thinking only when they are looking for new jobs. That is already too little, too late! This course will help people Uplevel Product Thinking Skills for digital products in a short amount of time. The unique approach I will be taking is:1. Break down digital technology products into 10 themes &amp; ~40 markets / product types.2. Demonstrate how to think about product problems in those themes and markets/product types3. Leverage 30 min interview styles questions to help people practice product thinking across markets. Theme 1: Media - Entertain, Educate and connect people!- Media - By Studios: Netflix, Disney, HBO, CBS, Peacock, YouTube TV…- Media - Traditional Publishers: NTY, Economist, WSJ, Yahoo- Media - Music / Podcasts / Audio Books: Spotify, Itunes, Podcast, Audible- Media - By Creators: IG Reels, TikTok, YouTube, Snap, IG/WhatsApp Channels- Media - By Community: Reddit, FB Public Groups, LinkedIn- Media - By Friends &amp; Family: FB Feed / Stories, IG Stories, WhatsApp Status Theme 2: Marketplaces - The middlemen making connections!- Marketplaces - Local: Yelp, ZocDoc, Thumbtack, OpenTable, Tripadvisor,- Marketplaces - Ecommerce: Ebay, FB Marketplace, Etsy- Marketplaces - Real Estate: RedFin, Zillow- Marketplaces - Short Term Rentals: AirBnB, VRBO, ..- Marketplaces - Transportation: Uber, Uber Freight, Lyft, DoorDash, Instacart- Marketplaces - Travel: Kayak, Expedia, Hotels.com- Marketplaces - Jobs: Upwork, LinkedIn, Indeed,- Marketplaces - Dating: Tinder, Match, Bumble, … Theme 3: Ecommerce - Makes it easy to spend money!- Ecommerce - Everything: Amazon, Walmart, Target, Costco- Ecommerce - Local: DoorDash, Uber Eats, Instacart, Amazon, Walmart..- Ecommerce Verticals: United, Marriott, BestBuy, HomeDepot, HelloFresh / Blue Apron, Chewy, Theme 4: Messaging - Always On Connection to People!- Communication - Private: WhatsApp, iMessage, Messenger, IG Direct, Snap, Linkedin, X, Telegram- Communication - Large Group: Slack, Discord, Microsoft, Google, Workplace, WhatsApp, Telegram Theme 5: Productivity - Do More With Less!- Productivity - Personal: Notion, Coda, DropBox, TaskList Apps, Grammarly,- Productivity - Enterprise: DropBox, Box, Google bundle, Microsoft 365, Atlassian,- Productivity - No/Low Code Tools: Zapier, Airtable Theme 6: Gen AI - Amplifying And/Or Replacing Humans on Some Tasks!- Gen AI - Business Agents: TBD- Gen AI - Consumer Agents: TBD- Gen AI - Creator Agents &amp; Tools: TBD Theme 7: AR/VR - Enhancing world and How we interact with it!- AR: Assistants, Spatial computing&nbsp;- VR: Games, Experiences, Communication &amp; community Theme 8: Portal to the Internet!- Consumer Hardware: laptops, phone, watch, glasses, health trackers, AR/VR- Consumer Platforms - Operating Systems: Windows, Mac, iOS, Android,- Consumer Platforms - Browsers: Chrome, Safari, Firefox, Arc- Search: Google, Microsoft, Perplexity, YouTube, TikTok, .. Theme 9: Ads Products - Pays the bills for the free stuff!- Advertising - General: Google, Meta, Amazon, Apple, YouTube, TikTok, Snap,- Advertising - Vertical: Yelp, Uber, Instacart, DoorDash, Expedia, Kayak, LinkedIn Theme 10: Business Products - Makes it easy(ier) to make money- Ecommerce Logistics: Fulfillment by Amazon, Shopify Fulfillment, Flexport, Uber Freight- Ecommerce Dev &amp; Marketing: Shopify, Meta Pages / Shops,- Business Website &amp; Marketing: Yelp, FB Pages, WhatsApp Business Accounts, Wik, Squarespace ..- Business - HR / Finance: Intuit, Service Now, ADP, Zenefits, Workday,- Business - Marketing/Sales: Salesforce, Hubspot, Zoho, SAP, Oracle, Marketo, Mailchimp, LinkedIn Who is this course for:This course is going to help you:- No matter how many years of product experience you have. IC, Manager, Dir, Sr. Dir, VP- What function you serve in product org. PM, Eng, Design, DS, UXR, PMM etc.- What ever company you currently work at in the product landscape

Uplevel Your Product Thinking to have more impact and grow in your career.

Product builders across functions from Product Manger, Design, Data Science, User Research, Marketing will benefit from the frameworks!

People with all levels of experience from IC, Manager, Director, Sr. Director and VPs will benefit from the breadth of topics.

No matter your industry / company you will benefit from the deliberate thinking that you will practice through the course!

Who is this course for

What you’ll get out of this course

Understand the frameworks to come up with compelling product ideas

Understand the complexities of different product types

Apply strong product thinking to a spectrum of products

Understand what great responses look like across product types

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

What people are saying

Meet your instructor

Session 1 - Sat Feb 1

Session 2 - Sun Feb 2

Session 3 - Mon Feb 3

Session 4 - Tue Feb 3

Session 5 - Wed Feb 5

Session 6 - Thu Feb 6

Session 7 - Sat Feb 8

Session 8 - Sun Feb 9

Session 9 [Bonus] - Mon Feb 10

Session 10 [Bonus] - Tue Feb 11

Session 11 [Bonus] - Wed Feb 12

Session 12 [Bonus] - Thu Feb 13

Session 13 [Bonus] - Wed Feb 19

Session 14 [Bonus] - Thu Feb 20

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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