Uplevel Your Product Thinking

New
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4 Weeks

·

Cohort-based Course

Frameworks to evaluate markets & come up with compelling solutions. Applied to 12 product themes! 🔥 390 students 🔥

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113 people enrolled last week.

Course overview

Uplevel Your Product Thinking to have more impact and grow in your career.

Senior IC Product folks (IC 7+) at the top companies have an incredible ability to move between complex product problems in different domains and land impact in short amounts of time. They exhibit high levels of product thinking in addition to organizational savvy in execution.


People with strong product thinking capabilities across levels (IC5 - IC8) are not just highly desired within the companies they currently work at, but are coveted by companies across the tech industry.


In order to expand your product thinking, you need to go broad and think about a lot of products/markets from first principles. The challenge that people face is that they only get to work on only 1 or 2 products every few years and become fully immersed in that space. They put in the effort to broaden their product thinking only when they are looking for new jobs. That is already too little, too late!


This course will help people Uplevel Product Thinking Skills for digital products in a short amount of time.


The unique approach I will be taking is:

1. Break down digital technology products into 12 themes & ~50 markets / product types.

2. Demonstrate how to think about product problems in those themes and markets/product types

3. Leverage 30 min interview styles questions to help people practice product thinking across markets.


Theme 1: Entertain, Educate and connect people!

- Media - By Studios: Netflix, Disney, HBO, CBS, Peacock, YouTube TV…

- Media - Traditional Publishers: NTY, Economist, WSJ, Yahoo

- Media - Music / Podcasts / Audio Books: Spotify, Itunes, Podcast, Audible

- Media - By Creators: IG Reels, TikTok, YouTube, Snap, IG/WhatsApp Channels

- Media - By Community: Reddit, FB Public Groups, LinkedIn

- Media - By Friends & Family: FB Feed / Stories, IG Stories, WhatsApp Status


Theme 2: The middlemen making connections!

- Marketplaces - Local: Yelp, ZocDoc, Thumbtack, OpenTable, Tripadvisor,

- Marketplaces - Ecommerce: Ebay, FB Marketplace, Etsy

- Marketplaces - Real Estate: RedFin, Zillow

- Marketplaces - Short Term Rentals: AirBnB, VRBO, ..

- Marketplaces - Transportation: Uber, Uber Freight, Lyft, DoorDash, Instacart

- Marketplaces - Travel: Kayak, Expedia, Hotels.com

- Marketplaces - Jobs: Upwork, LinkedIn, Indeed,

- Marketplaces - Dating: Tinder, Match, Bumble, …


Theme 3: Makes it easy to spend money!

- Ecommerce - Everything: Amazon, Walmart, Target, Costco

- Ecommerce - Local: DoorDash, Uber Eats, Instacart, Amazon, Walmart..

- Ecommerce Verticals: United, Marriott, BestBuy, HomeDepot, HelloFresh / Blue Apron, Chewy,


Theme 4: Always On Connection to People!

- Communication - Private: WhatsApp, iMessage, Messenger, IG Direct, Snap, Linkedin, X, Telegram

- Communication - Large Group: Slack, Discord, Microsoft, Google, Workplace, WhatsApp, Telegram


Theme 5: Do More With Less!

- Productivity - Personal: Notion, Coda, DropBox, TaskList Apps, Grammarly,

- Productivity - Enterprise: DropBox, Box, Google bundle, Microsoft 365, Atlassian,

- Productivity - No/Low Code Tools: Zapier, Airtable


Theme 6: Amplifying And/Or Replacing Humans on Some Tasks!

- Gen AI - Business Agents: TBD

- Gen AI - Consumer Agents: TBD

- Gen AI - Creator Agents & Tools: TBD


Theme 7: Enhancing world and How we interact with it!

- AR: Assistants, Spatial computing 

- VR: Games, Experiences, Communication & community


Theme 8: Portal to the Internet!

- Consumer Hardware: laptops, phone, watch, glasses, health trackers, AR/VR

- Consumer Platforms - Operating Systems: Windows, Mac, iOS, Android,

- Consumer Platforms - Browsers: Chrome, Safari, Firefox, Arc

- Search: Google, Microsoft, Perplexity, YouTube, TikTok, ..


Theme 9: Pays the bills for the free stuff!

- Advertising - General: Google, Meta, Amazon, Apple, YouTube, TikTok, Snap,

- Advertising - Vertical: Yelp, Uber, Instacart, DoorDash, Expedia, Kayak, LinkedIn


Theme 10: Makes it easy(ier) to make money

- Ecommerce Logistics: Fulfillment by Amazon, Shopify Fulfillment, Flexport, Uber Freight

- Ecommerce Dev & Marketing: Shopify, Meta Pages / Shops,

- Business Website & Marketing: Yelp, FB Pages, WhatsApp Business Accounts, Wik, Squarespace ..

- Business - HR / Finance: Intuit, Service Now, ADP, Zenefits, Workday,

- Business - Marketing/Sales: Salesforce, Hubspot, Zoho, SAP, Oracle, Marketo, Mailchimp, LinkedIn


Theme 11: Moves, Stores and Invests Money!

- Payments - Dev Platforms: Stripe, Paypal, Adyen, Shopify Pay, Bolt

- Payments - Peer to Peer: Venmo, Zelle, Paypal

- Finance - Banking & Credit: Wells Fargo, First Republic, Citi, Mercury, Monzo, Nubank

- Finance - Investments: Charles Schwab, E*Trade, Fidelity, Robinhood, Coinbase


Theme 12: Build On Top Of Others!

- Developer Platforms - Infrastructure: AWS, Google Cloud, Azure,

- Developer Platforms - Tools: Cloudflare, Twilio, statsig, Datadog, Splunk, Okta, Stripe

- Design Platforms: Adobe, Figma, Canva



Who is this course for:

This course is going to help you:

- No matter how many years of product experience you have. IC, Manager, Dir, Sr. Dir, VP

- What function you serve in product org. PM, Eng, Design, DS, UXR, PMM etc.

- What ever company you currently work at in the product landscape

Who is this course for

01

Product builders across functions from Product Manger, Design, Data Science, User Research, Marketing will benefit from the frameworks!

02

People with all levels of experience from IC, Manager, Director, Sr. Director and VPs will benefit from the breadth of topics.

03

No matter your industry / company you will benefit from the deliberate thinking that you will practice through the course!

What you’ll get out of this course

Understand the frameworks to come up with compelling product ideas


Understand the complexities of different product types


Apply strong product thinking to a spectrum of products


Understand what great responses look like across product types


This course includes

24 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Jun 1—Jun 2

    Week dates are set to instructor's time zone

    Events

    • Jun

      1

      Session 1: Product Thinking Frameworks - Introduction, Context & Motivation, User Segmentation

      Sat, Jun 1, 4:00 PM - 6:00 PM UTC

    • Jun

      2

      Session 2: Product Thinking Frameworks - User Problems, Compelling Solutions

      Sun, Jun 2, 4:00 PM - 6:00 PM UTC

    Modules

    • Product Thinking - Introduction

    • Product Thinking - Framework

  • Week 2

    Jun 3—Jun 9

    Week dates are set to instructor's time zone

    Events

    • Jun

      4

      Session 3: Theme 1 - Entertain, Educate and Connect People

      Tue, Jun 4, 3:00 PM - 4:00 PM UTC

    • Jun

      5

      Session 4: Theme 2 - Middlemen making connections

      Wed, Jun 5, 3:00 PM - 4:00 PM UTC

    • Jun

      6

      Session 5: Theme 3 - Makes it easy to spend money

      Thu, Jun 6, 3:00 PM - 4:00 PM UTC

    • Jun

      8

      Session 6: Ask Me Anything

      Sat, Jun 8, 4:00 PM - 5:00 PM UTC

    Modules

    • Theme 1: Entertain, Educate and Connect People

    • Theme 2: Middlemen making connections

    • Theme 3: Makes it easy to spend money

  • Week 3

    Jun 10—Jun 16

    Week dates are set to instructor's time zone

    Events

    • Jun

      11

      Session 7: Theme 4 - Always On Connection to People!

      Tue, Jun 11, 3:00 PM - 4:00 PM UTC

    • Jun

      12

      Session 8: Theme 5 - Do More With Less!

      Wed, Jun 12, 3:00 PM - 4:00 PM UTC

    • Jun

      13

      Session 9: Theme 6 - Amplifying And/Or Replacing Humans on Some Tasks!

      Thu, Jun 13, 3:00 PM - 4:00 PM UTC

    • Jun

      15

      Session 10: Ask Me Anything

      Sat, Jun 15, 4:00 PM - 5:00 PM UTC

    Modules

    • Theme 4: Always On Connection to People!

    • Theme 5: Do More With Less!

    • Theme 6: Amplifying And/Or Replacing Humans on Some Tasks!

  • Week 4

    Jun 17—Jun 23

    Week dates are set to instructor's time zone

    Events

    • Jun

      18

      Session 11: Theme 7 - Enhancing world and How we interact with it!

      Tue, Jun 18, 3:00 PM - 4:00 PM UTC

    • Jun

      19

      Session 12: Theme 8 - Portal to the Internet!

      Wed, Jun 19, 3:00 PM - 4:00 PM UTC

    • Jun

      20

      Session 13: Theme 9 - Pays the bills for the free stuff!

      Thu, Jun 20, 3:00 PM - 4:00 PM UTC

    • Jun

      22

      Session 14: Ask Me Anything

      Sat, Jun 22, 4:00 PM - 5:00 PM UTC

    Modules

    • Theme 7: Enhancing world and How we interact with it!

    • Theme 8: Portal to the Internet!

    • Theme 9: Pays the bills for the free stuff!

  • Week 5

    Jun 24—Jun 28

    Week dates are set to instructor's time zone

    Events

    • Jun

      25

      Session 15: Theme 10 - Makes it easy(ier) to make money

      Tue, Jun 25, 3:00 PM - 4:00 PM UTC

    • Jun

      26

      Session 16: Theme 11 - Moves, Stores and Invests Money!

      Wed, Jun 26, 3:00 PM - 4:00 PM UTC

    • Jun

      27

      Session 17: Theme 12 - Build On Top Of Others!

      Thu, Jun 27, 3:00 PM - 4:00 PM UTC

    Modules

    • Theme 10: Makes it easy(ier) to make money

    • Theme 11: Moves, Stores and Invests Money!

    • Theme 12: Build On Top Of Others!

  • Post-Course

    Events

    • Jun

      29

      Session 18: Ask Me Anything

      Sat, Jun 29, 4:00 PM - 5:00 PM UTC

Meet your instructor

Satish Mummareddy

Satish Mummareddy

Over his 20 year career as a product & engineering leader, Satish had led & scaled products at Meta, Yelp, Yahoo and VideoMining. At Meta, Satish led teams building content & product recommendations, teen safety & well-being, civic engagement and advertising products. Previously, he led the services verticals and self-serve ads businesses at Yelp, and supported video platforms & personalization at Yahoo. Satish started his career as a computer vision researcher at a start up building AI driven products after graduating from Penn State University. 


After switching from an engineering leadership role to an IC PM role 11 years ago Satish realized that he needed to develop skills to Influence Without Authority. He is sharing the playbook of principles, processes, skills and frameworks developed over the last decade so that you can improve your product and influence skills at a 10x faster rate with 10% of the effort.

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Join an upcoming cohort

Uplevel Your Product Thinking

Cohort 1

$600 USD

Dates

June 1—28, 2024

Payment Deadline

June 1, 2024
|

Bulk purchases

Course schedule

4 hours per week (20 hrs Total)
  • Self-Paced Lessons

    3 hrs per week

    All modules will be available at the beginning of course on June 1st.


    Optionally you can join live sessions.

  • AMA Sessions

    1 hr per week

    Sat - Jun 8, 15, 22, 29

    9AM - 10AM PT

  • [Optional] Kickoff: Jun 1, 2 (Sat & Sun)

    9AM PT - 11AM PT followed by Q&A

    Product Thinking - Frameworks

  • [Optional] Topic Discussions- Tue, Wed, Thu

    8AM - 9AM PT

    Week 2:

    • Jun 4: Theme 1
    • Jun 5: Theme 2
    • Jun 6: Theme 3

    Week 3:

    • Jun 11: Theme 4
    • Jun 12: Theme 5
    • Jun 13: Theme 6

    Week 4:

    • Jun 18: Theme 7
    • Jun 19: Theme 8
    • Jun 20: Theme 9

    Week 5:

    • Jun 25: Theme 10
    • Jun 26: Theme 11
    • Jun 27: Theme 12

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
What’s the refund policy?
A pattern of wavy dots
Join an upcoming cohort

Uplevel Your Product Thinking

Cohort 1

$600 USD

Dates

June 1—28, 2024

Payment Deadline

June 1, 2024
|

Bulk purchases

$600 USD

4 Weeks