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Uplevel Your Product Thinking

5 Weeks

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Cohort-based Course

Frameworks to evaluate markets & come up with compelling solutions. Applied to 12 product themes! 🔥 450 students 🔥

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30 people enrolled last week.

Course overview

Uplevel Your Product Thinking to have more impact and grow in your career.

Senior IC Product folks (IC 7+) at the top companies have an incredible ability to move between complex product problems in different domains and land impact in short amounts of time. They exhibit high levels of product thinking in addition to organizational savvy in execution.


People with strong product thinking capabilities across levels (IC5 - IC8) are not just highly desired within the companies they currently work at, but are coveted by companies across the tech industry.


In order to expand your product thinking, you need to go broad and think about a lot of products/markets from first principles. The challenge that people face is that they only get to work on only 1 or 2 products every few years and become fully immersed in that space. They put in the effort to broaden their product thinking only when they are looking for new jobs. That is already too little, too late!


This course will help people Uplevel Product Thinking Skills for digital products in a short amount of time.


The unique approach I will be taking is:

1. Break down digital technology products into 12 themes & ~50 markets / product types.

2. Demonstrate how to think about product problems in those themes and markets/product types

3. Leverage 30 min interview styles questions to help people practice product thinking across markets.


Theme 1: Entertain, Educate and connect people!

- Media - By Studios: Netflix, Disney, HBO, CBS, Peacock, YouTube TV…

- Media - Traditional Publishers: NTY, Economist, WSJ, Yahoo

- Media - Music / Podcasts / Audio Books: Spotify, Itunes, Podcast, Audible

- Media - By Creators: IG Reels, TikTok, YouTube, Snap, IG/WhatsApp Channels

- Media - By Community: Reddit, FB Public Groups, LinkedIn

- Media - By Friends & Family: FB Feed / Stories, IG Stories, WhatsApp Status


Theme 2: The middlemen making connections!

- Marketplaces - Local: Yelp, ZocDoc, Thumbtack, OpenTable, Tripadvisor,

- Marketplaces - Ecommerce: Ebay, FB Marketplace, Etsy

- Marketplaces - Real Estate: RedFin, Zillow

- Marketplaces - Short Term Rentals: AirBnB, VRBO, ..

- Marketplaces - Transportation: Uber, Uber Freight, Lyft, DoorDash, Instacart

- Marketplaces - Travel: Kayak, Expedia, Hotels.com

- Marketplaces - Jobs: Upwork, LinkedIn, Indeed,

- Marketplaces - Dating: Tinder, Match, Bumble, …


Theme 3: Makes it easy to spend money!

- Ecommerce - Everything: Amazon, Walmart, Target, Costco

- Ecommerce - Local: DoorDash, Uber Eats, Instacart, Amazon, Walmart..

- Ecommerce Verticals: United, Marriott, BestBuy, HomeDepot, HelloFresh / Blue Apron, Chewy,


Theme 4: Always On Connection to People!

- Communication - Private: WhatsApp, iMessage, Messenger, IG Direct, Snap, Linkedin, X, Telegram

- Communication - Large Group: Slack, Discord, Microsoft, Google, Workplace, WhatsApp, Telegram


Theme 5: Do More With Less!

- Productivity - Personal: Notion, Coda, DropBox, TaskList Apps, Grammarly,

- Productivity - Enterprise: DropBox, Box, Google bundle, Microsoft 365, Atlassian,

- Productivity - No/Low Code Tools: Zapier, Airtable


Theme 6: Amplifying And/Or Replacing Humans on Some Tasks!

- Gen AI - Business Agents: TBD

- Gen AI - Consumer Agents: TBD

- Gen AI - Creator Agents & Tools: TBD


Theme 7: Enhancing world and How we interact with it!

- AR: Assistants, Spatial computing 

- VR: Games, Experiences, Communication & community


Theme 8: Portal to the Internet!

- Consumer Hardware: laptops, phone, watch, glasses, health trackers, AR/VR

- Consumer Platforms - Operating Systems: Windows, Mac, iOS, Android,

- Consumer Platforms - Browsers: Chrome, Safari, Firefox, Arc

- Search: Google, Microsoft, Perplexity, YouTube, TikTok, ..


Theme 9: Pays the bills for the free stuff!

- Advertising - General: Google, Meta, Amazon, Apple, YouTube, TikTok, Snap,

- Advertising - Vertical: Yelp, Uber, Instacart, DoorDash, Expedia, Kayak, LinkedIn


Theme 10: Makes it easy(ier) to make money

- Ecommerce Logistics: Fulfillment by Amazon, Shopify Fulfillment, Flexport, Uber Freight

- Ecommerce Dev & Marketing: Shopify, Meta Pages / Shops,

- Business Website & Marketing: Yelp, FB Pages, WhatsApp Business Accounts, Wik, Squarespace ..

- Business - HR / Finance: Intuit, Service Now, ADP, Zenefits, Workday,

- Business - Marketing/Sales: Salesforce, Hubspot, Zoho, SAP, Oracle, Marketo, Mailchimp, LinkedIn


Theme 11: Moves, Stores and Invests Money!

- Payments - Dev Platforms: Stripe, Paypal, Adyen, Shopify Pay, Bolt

- Payments - Peer to Peer: Venmo, Zelle, Paypal

- Finance - Banking & Credit: Wells Fargo, First Republic, Citi, Mercury, Monzo, Nubank

- Finance - Investments: Charles Schwab, E*Trade, Fidelity, Robinhood, Coinbase


Theme 12: Build On Top Of Others!

- Developer Platforms - Infrastructure: AWS, Google Cloud, Azure,

- Developer Platforms - Tools: Cloudflare, Twilio, statsig, Datadog, Splunk, Okta, Stripe

- Design Platforms: Adobe, Figma, Canva



Who is this course for:

This course is going to help you:

- No matter how many years of product experience you have. IC, Manager, Dir, Sr. Dir, VP

- What function you serve in product org. PM, Eng, Design, DS, UXR, PMM etc.

- What ever company you currently work at in the product landscape

Who is this course for

01

Product builders across functions from Product Manger, Design, Data Science, User Research, Marketing will benefit from the frameworks!

02

People with all levels of experience from IC, Manager, Director, Sr. Director and VPs will benefit from the breadth of topics.

03

No matter your industry / company you will benefit from the deliberate thinking that you will practice through the course!

What you’ll get out of this course

Understand the frameworks to come up with compelling product ideas


Understand the complexities of different product types


Apply strong product thinking to a spectrum of products


Understand what great responses look like across product types


This course includes

6 interactive live sessions

Lifetime access to course materials

51 in-depth lessons

Direct access to instructor

14 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

  • Week 1

    Jun 1—Jun 2

    Week dates are set to instructor's time zone

    Modules

    • Framework 1 - Product Thinking Overview, Context & Motivation - Session 1

    • Framework 2: Target Audience - Session 2

    • Framework 3: Customer Problems - Session 3A

    • Framework 4: Creative Solutions - Session 3B

    • Frameworks: Fast Track Content

    • Framework Templates

  • Week 2

    Jun 3—Jun 9

    Week dates are set to instructor's time zone

    Modules

    • Frameworks - Practice Session - Context & Segmentation - Session 4 - Jun 6

    • Framework - Applied to Crossing Career Chasms - Session 5 - June 7

    • [Pre-Launch] Theme 1 - Entertain, educate & connect people aka Media

    • Theme 1 - Entertain, Educate & Connect People Aka Media - Session 6 - June 8

  • Week 3

    Jun 10—Jun 16

    Week dates are set to instructor's time zone

    Modules

    • [Pre-Launch] Theme 2 - Middlemen making connections aka Marketplaces

    • Theme 2: Middlemen making connections - Session 7 - Jun 12

    • Theme 3: Makes it easy to spend money - Session 8 - June 13

    • Homework Feedback - Theme 1 - Session 10 - Jun 15

    • Bonus: PM Interview Preparation - Session 11 - Jun 16

    • Theme 2 & 3 - HW Group Brainstorming - Session 12 - June 18

  • Week 4

    Jun 17—Jun 23

    Week dates are set to instructor's time zone

    Modules

    • Segmentation Simplified - Session 13 - June 19

    • Theme 5: Do More With Less! - Session 14 - June 20

    • Theme 2 & 3 - HW Feedback - Session 15 - June 22

    • Theme 5 - HW Group Brainstorming - Session 16 - June 23

  • Week 5

    Jun 24—Jun 30

    Week dates are set to instructor's time zone

    Events

    • Jun

      25

      Session 17 - 8AM PT: Theme 10 - Makes it easy(ier) to make money

      Tue, Jun 25, 3:00 PM - 4:00 PM UTC

    • Jun

      25

      Session 17 - 4PM PT: Theme 10 - Makes it easy(ier) to make money

      Tue, Jun 25, 11:00 PM - 12:00 AM UTC

    • Jun

      26

      Session 18 - 8AM PT: Theme 10 - Group Brainstorming

      Wed, Jun 26, 3:00 PM - 4:00 PM UTC

    • Jun

      26

      Session 18 - 4PM PT: Theme 10 - Group Brainstorming

      Wed, Jun 26, 11:00 PM - 12:00 AM UTC

    • Jun

      29

      Session 20: Theme 5 Productivity HW Feedback + Satish's Responses

      Sat, Jun 29, 4:00 PM - 7:00 PM UTC

    • Jun

      30

      Session 19 - 8AM PT: Theme 8 - Portal to the Internet! + Group Brainstorming

      Sun, Jun 30, 4:00 PM - 6:00 PM UTC

    Modules

    • Theme 10: Makes it easy(ier) to make money

    • Theme 8: Portal to the Internet!

  • Week 6

    Jul 1—Jul 7

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Week 7

    Jul 8—Jul 14

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Week 8

    Jul 15—Jul 21

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Week 9

    Jul 22—Jul 28

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Week 10

    Jul 29—Aug 4

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Week 11

    Aug 5—Aug 10

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Post-Course

    Modules

    • Theme 4: Always On Connection to People!

    • Theme 9: Pays the bills for the free stuff!

    • Theme 11: Moves, Stores and Invests Money!

    • Theme 12: Build On Top Of Others!

    • Theme 7: Enhancing world and How we interact with it!

    • Theme 6: Amplifying And/Or Replacing Humans on Some Tasks!

Meet your instructor

Satish Mummareddy

Satish Mummareddy

Over his 20 year career as a product & engineering leader, Satish had led & scaled products at Meta, Yelp, Yahoo and VideoMining. At Meta, Satish led teams building content & product recommendations, teen safety & well-being, civic engagement and advertising products. Previously, he led the services verticals and self-serve ads businesses at Yelp, and supported video platforms & personalization at Yahoo. Satish started his career as a computer vision researcher at a start up building AI driven products after graduating from Penn State University. 


After switching from an engineering leadership role to an IC PM role 11 years ago Satish realized that he needed to develop skills to Influence Without Authority. He is sharing the playbook of principles, processes, skills and frameworks developed over the last decade so that you can improve your product and influence skills at a 10x faster rate with 10% of the effort.

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Course schedule

8 hours per week (24 hrs Total)

  • Week 1: Frameworks

    6 hrs of live interactive sessions

    Tue, Wed, Thu

    Option A: 7AM - 9AM PT

    Option B: 6:30PM - 8:30PM PT


    Sessions will be run twice. You can choose to attend the time slot that works for you.

  • Week 2: Themes 1 - 6

    6 hrs of live interactive sessions

    Tue, Wed, Thu

    Option A: 7AM - 9AM PT

    Option B: 6:30PM - 8:30PM PT


    Sessions will be run twice. You can choose to attend the time slot that works for you.

  • Week 3: Themes 7 - 12

    6 hrs of live interactive sessions

    Tue, Wed, Thu

    Option A: 7AM - 9AM PT

    Option B: 6:30PM - 8:30PM PT


    Sessions will be run twice. You can choose to attend the time slot that works for you.

  • Ask Me Anything + Practice

    6 hrs spanning 3 sessions

    Fri Jul 12: 7AM - 9AM PT

    Fri Jul 19: 7AM - 9AM PT

    Sat Jul 27: 9AM - 11AM PT

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
What’s the refund policy?
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