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Uplevel Your Product Thinking

4.9 (98)

·

9 Days

·

Cohort-based Course

Frameworks to evaluate markets & come up with compelling solutions. Applied to 12 product themes! 🔥 500 students 🔥

Course overview

Uplevel Your Product Thinking to have more impact and grow in your career.

Senior IC Product folks (IC 7+) at the top companies have an incredible ability to move between complex product problems in different domains and land impact in short amounts of time. They exhibit high levels of product thinking in addition to organizational savvy in execution.


People with strong product thinking capabilities across levels (IC5 - IC8) are not just highly desired within the companies they currently work at, but are coveted by companies across the tech industry.


In order to expand your product thinking, you need to go broad and think about a lot of products/markets from first principles. The challenge that people face is that they only get to work on only 1 or 2 products every few years and become fully immersed in that space. They put in the effort to broaden their product thinking only when they are looking for new jobs. That is already too little, too late!


This course will help people Uplevel Product Thinking Skills for digital products in a short amount of time.


The unique approach I will be taking is:

1. Break down digital technology products into 12 themes & ~50 markets / product types.

2. Demonstrate how to think about product problems in those themes and markets/product types

3. Leverage 30 min interview styles questions to help people practice product thinking across markets.


Theme 1: Entertain, Educate and connect people!

- Media - By Studios: Netflix, Disney, HBO, CBS, Peacock, YouTube TV…

- Media - Traditional Publishers: NTY, Economist, WSJ, Yahoo

- Media - Music / Podcasts / Audio Books: Spotify, Itunes, Podcast, Audible

- Media - By Creators: IG Reels, TikTok, YouTube, Snap, IG/WhatsApp Channels

- Media - By Community: Reddit, FB Public Groups, LinkedIn

- Media - By Friends & Family: FB Feed / Stories, IG Stories, WhatsApp Status


Theme 2: The middlemen making connections!

- Marketplaces - Local: Yelp, ZocDoc, Thumbtack, OpenTable, Tripadvisor,

- Marketplaces - Ecommerce: Ebay, FB Marketplace, Etsy

- Marketplaces - Real Estate: RedFin, Zillow

- Marketplaces - Short Term Rentals: AirBnB, VRBO, ..

- Marketplaces - Transportation: Uber, Uber Freight, Lyft, DoorDash, Instacart

- Marketplaces - Travel: Kayak, Expedia, Hotels.com

- Marketplaces - Jobs: Upwork, LinkedIn, Indeed,

- Marketplaces - Dating: Tinder, Match, Bumble, …


Theme 3: Makes it easy to spend money!

- Ecommerce - Everything: Amazon, Walmart, Target, Costco

- Ecommerce - Local: DoorDash, Uber Eats, Instacart, Amazon, Walmart..

- Ecommerce Verticals: United, Marriott, BestBuy, HomeDepot, HelloFresh / Blue Apron, Chewy,


Theme 4: Always On Connection to People!

- Communication - Private: WhatsApp, iMessage, Messenger, IG Direct, Snap, Linkedin, X, Telegram

- Communication - Large Group: Slack, Discord, Microsoft, Google, Workplace, WhatsApp, Telegram


Theme 5: Do More With Less!

- Productivity - Personal: Notion, Coda, DropBox, TaskList Apps, Grammarly,

- Productivity - Enterprise: DropBox, Box, Google bundle, Microsoft 365, Atlassian,

- Productivity - No/Low Code Tools: Zapier, Airtable


Theme 6: Amplifying And/Or Replacing Humans on Some Tasks!

- Gen AI - Business Agents: TBD

- Gen AI - Consumer Agents: TBD

- Gen AI - Creator Agents & Tools: TBD


Theme 7: Enhancing world and How we interact with it!

- AR: Assistants, Spatial computing 

- VR: Games, Experiences, Communication & community


Theme 8: Portal to the Internet!

- Consumer Hardware: laptops, phone, watch, glasses, health trackers, AR/VR

- Consumer Platforms - Operating Systems: Windows, Mac, iOS, Android,

- Consumer Platforms - Browsers: Chrome, Safari, Firefox, Arc

- Search: Google, Microsoft, Perplexity, YouTube, TikTok, ..


Theme 9: Pays the bills for the free stuff!

- Advertising - General: Google, Meta, Amazon, Apple, YouTube, TikTok, Snap,

- Advertising - Vertical: Yelp, Uber, Instacart, DoorDash, Expedia, Kayak, LinkedIn


Theme 10: Makes it easy(ier) to make money

- Ecommerce Logistics: Fulfillment by Amazon, Shopify Fulfillment, Flexport, Uber Freight

- Ecommerce Dev & Marketing: Shopify, Meta Pages / Shops,

- Business Website & Marketing: Yelp, FB Pages, WhatsApp Business Accounts, Wik, Squarespace ..

- Business - HR / Finance: Intuit, Service Now, ADP, Zenefits, Workday,

- Business - Marketing/Sales: Salesforce, Hubspot, Zoho, SAP, Oracle, Marketo, Mailchimp, LinkedIn


Theme 11: Moves, Stores and Invests Money!

- Payments - Dev Platforms: Stripe, Paypal, Adyen, Shopify Pay, Bolt

- Payments - Peer to Peer: Venmo, Zelle, Paypal

- Finance - Banking & Credit: Wells Fargo, First Republic, Citi, Mercury, Monzo, Nubank

- Finance - Investments: Charles Schwab, E*Trade, Fidelity, Robinhood, Coinbase


Theme 12: Build On Top Of Others!

- Developer Platforms - Infrastructure: AWS, Google Cloud, Azure,

- Developer Platforms - Tools: Cloudflare, Twilio, statsig, Datadog, Splunk, Okta, Stripe

- Design Platforms: Adobe, Figma, Canva



Who is this course for:

This course is going to help you:

- No matter how many years of product experience you have. IC, Manager, Dir, Sr. Dir, VP

- What function you serve in product org. PM, Eng, Design, DS, UXR, PMM etc.

- What ever company you currently work at in the product landscape

Who is this course for

01

Product builders across functions from Product Manger, Design, Data Science, User Research, Marketing will benefit from the frameworks!

02

People with all levels of experience from IC, Manager, Director, Sr. Director and VPs will benefit from the breadth of topics.

03

No matter your industry / company you will benefit from the deliberate thinking that you will practice through the course!

What you’ll get out of this course

Understand the frameworks to come up with compelling product ideas


Understand the complexities of different product types


Apply strong product thinking to a spectrum of products


Understand what great responses look like across product types


This course includes

2 interactive live sessions

Lifetime access to course materials

52 in-depth lessons

Direct access to instructor

30 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Nov 9—Nov 10

    Course Introduction

    2 items

    Frameworks A: Product Thinking Overview

    2 items

    Frameworks B - Context & Motivation

    2 items

    Frameworks C: Target Audience

    2 items

    Frameworks D: User Problems & Creative Solutions

    2 items

    Theme 1: Entertain, Educate and Connect People

    2 items

    Theme 2: Middlemen making connections

    2 items

    Theme 3: Makes it easy to spend money

    2 items

    Theme 4: Always On Connection to People!

    2 items

    Theme 5 - Productivity aka Do More With Less

    2 items

Week 2

Nov 11—Nov 17

    Theme 6: Amplifying And/Or Replacing Humans on Some Tasks!

    2 items

    Theme 7: Enhancing world and How we interact with it!

    2 items

    Theme 8 - HW/OS/Browser/Search aka Portal to the Internet

    2 items

    Theme 9 - Pays the bills for the free stuff! aka Ads

    2 items

    Theme 10 - Makes it easy(ier) to make money! aka Business Products

    2 items

    Theme 11: Moves, Stores and Invests Money!

    2 items

    Theme 12: Build On Top Of Others!

    2 items

    Course Recap

    1 item

    Framework Practice - Segmentation

    9 items

    Framework Practice - Problems & Solutions

    4 items

    Full Product Practice 1

    5 items

    Full Product Practice 2

    3 items

    AMA

    2 items

Post-course

    Full Product Practice 3 [Bonus]

    3 items

    Full Product Practice 4 [Bonus]

    2 items

    Full Product Practice 5 [Bonus]

    3 items

    Full Product Practice 6 [Bonus]

    2 items

    Full Product Practice 7 [Bonus]

    2 items

    Full Product Practice 8 [Bonus]

    1 item

    Homework

    11 items

    Dec

    11

    Session 14 [Bonus]: Full Product Practice 7

    Wed 12/113:00 PM—5:00 PM (UTC)

    Dec

    12

    Session 15 [Bonus]: Full Product Practice8

    Thu 12/123:00 PM—5:00 PM (UTC)

    Completed Events

    0 items

4.9 (98 ratings)

What students are saying

Meet your instructor

Satish Mummareddy

Satish Mummareddy

Over his 20 year career as a product & engineering leader, Satish had led & scaled products at Meta, Yelp, Yahoo and VideoMining. At Meta, Satish led teams building content & product recommendations, teen safety & well-being, civic engagement and advertising products. Previously, he led the services verticals and self-serve ads businesses at Yelp, and supported video platforms & personalization at Yahoo. Satish started his career as a computer vision researcher at a start up building AI driven products after graduating from Penn State University. 


After switching from an engineering leadership role to an IC PM role 11 years ago Satish realized that he needed to develop skills to Influence Without Authority. He is sharing the playbook of principles, processes, skills and frameworks developed over the last decade so that you can improve your product and influence skills at a 10x faster rate with 10% of the effort.

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Course schedule

48+ hrs of live instruction with Satish

  • Session 1 - Sat Oct 5

    8AM - 3PM US Pacific Daylight Time


  • Session 2 - Sun Oct 6

    8AM - 3PM US Pacific Daylight Time


  • Session 3 - Mon Oct 7

    Two Options for weekday

    Option A: 7AM - 9AM US Pacific Daylight Time

    Option B: 5PM - 7PM US Pacific Daylight Time

  • Session 4 - Tue Oct 8

    Two Options for weekday

    Option A: 7AM - 9AM US Pacific Daylight Time

    Option B: 5PM - 7PM US Pacific Daylight Time

  • Session 5 - Wed Oct 9

    Two Options for weekday

    Option A: 7AM - 9AM US Pacific Daylight Time

    Option B: 5PM - 7PM US Pacific Daylight Time

  • Session 6 - Thu Oct 10

    Two Options for weekday

    Option A: 7AM - 9AM US Pacific Daylight Time

    Option B: 5PM - 7PM US Pacific Daylight Time

  • Session 7 - Fri Oct 11

    Two Options for weekday

    Option A: 7AM - 9AM US Pacific Daylight Time

    Option B: 5PM - 7PM US Pacific Daylight Time

  • Session 8 - Sat Oct 12

    8AM - 3PM US Pacific Daylight Time

  • Session 9 - Sun Oct 13

    8AM - 3PM US Pacific Daylight Time

  • Session 10 [Bonus] - Wed Oct 16

    7AM - 9AM US Pacific Daylight Time

  • Session 11 [Bonus] - Thu Oct 17

    5PM - 7PM US Pacific Daylight Time

  • Session 12 [Bonus] - Wed Oct 23

    7AM - 9AM US Pacific Daylight Time

  • Session 13 [Bonus] - Thu Oct 24

    5PM - 7PM US Pacific Daylight Time

  • Session 14 [Bonus] - Wed Oct 30

    7AM - 9AM US Pacific Daylight Time

  • Session 15 [Bonus] - Thu Oct 31

    5PM - 7PM US Pacific Daylight Time

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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Uplevel Your Product Thinking