Uplevel Your Product Thinking
4.9 (99)
9 Days
·Cohort-based Course
Frameworks to evaluate markets & come up with compelling solutions. Applied to 12 product themes! 🔥 500 students 🔥
Uplevel Your Product Thinking
4.9 (99)
9 Days
·Cohort-based Course
Frameworks to evaluate markets & come up with compelling solutions. Applied to 12 product themes! 🔥 500 students 🔥
Course overview
Uplevel Your Product Thinking to have more impact and grow in your career.
Senior IC Product folks (IC 7+) at the top companies have an incredible ability to move between complex product problems in different domains and land impact in short amounts of time. They exhibit high levels of product thinking in addition to organizational savvy in execution.
People with strong product thinking capabilities across levels (IC5 - IC8) are not just highly desired within the companies they currently work at, but are coveted by companies across the tech industry.
In order to expand your product thinking, you need to go broad and think about a lot of products/markets from first principles. The challenge that people face is that they only get to work on only 1 or 2 products every few years and become fully immersed in that space. They put in the effort to broaden their product thinking only when they are looking for new jobs. That is already too little, too late!
This course will help people Uplevel Product Thinking Skills for digital products in a short amount of time.
The unique approach I will be taking is:
1. Break down digital technology products into 12 themes & ~50 markets / product types.
2. Demonstrate how to think about product problems in those themes and markets/product types
3. Leverage 30 min interview styles questions to help people practice product thinking across markets.
Theme 1: Entertain, Educate and connect people!
- Media - By Studios: Netflix, Disney, HBO, CBS, Peacock, YouTube TV…
- Media - Traditional Publishers: NTY, Economist, WSJ, Yahoo
- Media - Music / Podcasts / Audio Books: Spotify, Itunes, Podcast, Audible
- Media - By Creators: IG Reels, TikTok, YouTube, Snap, IG/WhatsApp Channels
- Media - By Community: Reddit, FB Public Groups, LinkedIn
- Media - By Friends & Family: FB Feed / Stories, IG Stories, WhatsApp Status
Theme 2: The middlemen making connections!
- Marketplaces - Local: Yelp, ZocDoc, Thumbtack, OpenTable, Tripadvisor,
- Marketplaces - Ecommerce: Ebay, FB Marketplace, Etsy
- Marketplaces - Real Estate: RedFin, Zillow
- Marketplaces - Short Term Rentals: AirBnB, VRBO, ..
- Marketplaces - Transportation: Uber, Uber Freight, Lyft, DoorDash, Instacart
- Marketplaces - Travel: Kayak, Expedia, Hotels.com
- Marketplaces - Jobs: Upwork, LinkedIn, Indeed,
- Marketplaces - Dating: Tinder, Match, Bumble, …
Theme 3: Makes it easy to spend money!
- Ecommerce - Everything: Amazon, Walmart, Target, Costco
- Ecommerce - Local: DoorDash, Uber Eats, Instacart, Amazon, Walmart..
- Ecommerce Verticals: United, Marriott, BestBuy, HomeDepot, HelloFresh / Blue Apron, Chewy,
Theme 4: Always On Connection to People!
- Communication - Private: WhatsApp, iMessage, Messenger, IG Direct, Snap, Linkedin, X, Telegram
- Communication - Large Group: Slack, Discord, Microsoft, Google, Workplace, WhatsApp, Telegram
Theme 5: Do More With Less!
- Productivity - Personal: Notion, Coda, DropBox, TaskList Apps, Grammarly,
- Productivity - Enterprise: DropBox, Box, Google bundle, Microsoft 365, Atlassian,
- Productivity - No/Low Code Tools: Zapier, Airtable
Theme 6: Amplifying And/Or Replacing Humans on Some Tasks!
- Gen AI - Business Agents: TBD
- Gen AI - Consumer Agents: TBD
- Gen AI - Creator Agents & Tools: TBD
Theme 7: Enhancing world and How we interact with it!
- AR: Assistants, Spatial computing
- VR: Games, Experiences, Communication & community
Theme 8: Portal to the Internet!
- Consumer Hardware: laptops, phone, watch, glasses, health trackers, AR/VR
- Consumer Platforms - Operating Systems: Windows, Mac, iOS, Android,
- Consumer Platforms - Browsers: Chrome, Safari, Firefox, Arc
- Search: Google, Microsoft, Perplexity, YouTube, TikTok, ..
Theme 9: Pays the bills for the free stuff!
- Advertising - General: Google, Meta, Amazon, Apple, YouTube, TikTok, Snap,
- Advertising - Vertical: Yelp, Uber, Instacart, DoorDash, Expedia, Kayak, LinkedIn
Theme 10: Makes it easy(ier) to make money
- Ecommerce Logistics: Fulfillment by Amazon, Shopify Fulfillment, Flexport, Uber Freight
- Ecommerce Dev & Marketing: Shopify, Meta Pages / Shops,
- Business Website & Marketing: Yelp, FB Pages, WhatsApp Business Accounts, Wik, Squarespace ..
- Business - HR / Finance: Intuit, Service Now, ADP, Zenefits, Workday,
- Business - Marketing/Sales: Salesforce, Hubspot, Zoho, SAP, Oracle, Marketo, Mailchimp, LinkedIn
Theme 11: Moves, Stores and Invests Money!
- Payments - Dev Platforms: Stripe, Paypal, Adyen, Shopify Pay, Bolt
- Payments - Peer to Peer: Venmo, Zelle, Paypal
- Finance - Banking & Credit: Wells Fargo, First Republic, Citi, Mercury, Monzo, Nubank
- Finance - Investments: Charles Schwab, E*Trade, Fidelity, Robinhood, Coinbase
Theme 12: Build On Top Of Others!
- Developer Platforms - Infrastructure: AWS, Google Cloud, Azure,
- Developer Platforms - Tools: Cloudflare, Twilio, statsig, Datadog, Splunk, Okta, Stripe
- Design Platforms: Adobe, Figma, Canva
Who is this course for:
This course is going to help you:
- No matter how many years of product experience you have. IC, Manager, Dir, Sr. Dir, VP
- What function you serve in product org. PM, Eng, Design, DS, UXR, PMM etc.
- What ever company you currently work at in the product landscape
Who is this course for
01
Product builders across functions from Product Manger, Design, Data Science, User Research, Marketing will benefit from the frameworks!
02
People with all levels of experience from IC, Manager, Director, Sr. Director and VPs will benefit from the breadth of topics.
03
No matter your industry / company you will benefit from the deliberate thinking that you will practice through the course!
What you’ll get out of this course
Understand the frameworks to come up with compelling product ideas
Understand the complexities of different product types
Apply strong product thinking to a spectrum of products
Understand what great responses look like across product types
This course includes
2 interactive live sessions
Lifetime access to course materials
52 in-depth lessons
Direct access to instructor
30 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Uplevel Your Product Thinking
Course syllabus
Week 1
Course Introduction
Frameworks A: Product Thinking Overview
Frameworks B - Context & Motivation
Frameworks C: Target Audience
Frameworks D: User Problems & Creative Solutions
Theme 1: Entertain, Educate and Connect People
Theme 2: Middlemen making connections
Theme 3: Makes it easy to spend money
Theme 4: Always On Connection to People!
Theme 5 - Productivity aka Do More With Less
Week 2
Theme 6: Amplifying And/Or Replacing Humans on Some Tasks!
Theme 7: Enhancing world and How we interact with it!
Theme 8 - HW/OS/Browser/Search aka Portal to the Internet
Theme 9 - Pays the bills for the free stuff! aka Ads
Theme 10 - Makes it easy(ier) to make money! aka Business Products
Theme 11: Moves, Stores and Invests Money!
Theme 12: Build On Top Of Others!
Course Recap
Framework Practice - Segmentation
Framework Practice - Problems & Solutions
Full Product Practice 1
Full Product Practice 2
AMA
Post-course
Full Product Practice 3 [Bonus]
Full Product Practice 4 [Bonus]
Full Product Practice 5 [Bonus]
Full Product Practice 6 [Bonus]
Full Product Practice 7 [Bonus]
Full Product Practice 8 [Bonus]
Homework
Dec
11
Session 14 [Bonus]: Full Product Practice 7
Dec
13
Session 15 [Bonus]: Full Product Practice8
Completed Events
4.9 (99 ratings)
What students are saying
Meet your instructor
Satish Mummareddy
Over his 20 year career as a product & engineering leader, Satish had led & scaled products at Meta, Yelp, Yahoo and VideoMining. At Meta, Satish led teams building content & product recommendations, teen safety & well-being, civic engagement and advertising products. Previously, he led the services verticals and self-serve ads businesses at Yelp, and supported video platforms & personalization at Yahoo. Satish started his career as a computer vision researcher at a start up building AI driven products after graduating from Penn State University.
After switching from an engineering leadership role to an IC PM role 11 years ago Satish realized that he needed to develop skills to Influence Without Authority. He is sharing the playbook of principles, processes, skills and frameworks developed over the last decade so that you can improve your product and influence skills at a 10x faster rate with 10% of the effort.
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Uplevel Your Product Thinking
Course schedule
48+ hrs of live instruction with Satish
Session 1 - Sat Oct 5
8AM - 3PM US Pacific Daylight Time
Session 2 - Sun Oct 6
8AM - 3PM US Pacific Daylight Time
Session 3 - Mon Oct 7
Two Options for weekday
Option A: 7AM - 9AM US Pacific Daylight Time
Option B: 5PM - 7PM US Pacific Daylight Time
Session 4 - Tue Oct 8
Two Options for weekday
Option A: 7AM - 9AM US Pacific Daylight Time
Option B: 5PM - 7PM US Pacific Daylight Time
Session 5 - Wed Oct 9
Two Options for weekday
Option A: 7AM - 9AM US Pacific Daylight Time
Option B: 5PM - 7PM US Pacific Daylight Time
Session 6 - Thu Oct 10
Two Options for weekday
Option A: 7AM - 9AM US Pacific Daylight Time
Option B: 5PM - 7PM US Pacific Daylight Time
Session 7 - Fri Oct 11
Two Options for weekday
Option A: 7AM - 9AM US Pacific Daylight Time
Option B: 5PM - 7PM US Pacific Daylight Time
Session 8 - Sat Oct 12
8AM - 3PM US Pacific Daylight Time
Session 9 - Sun Oct 13
8AM - 3PM US Pacific Daylight Time
Session 10 [Bonus] - Wed Oct 16
7AM - 9AM US Pacific Daylight Time
Session 11 [Bonus] - Thu Oct 17
5PM - 7PM US Pacific Daylight Time
Session 12 [Bonus] - Wed Oct 23
7AM - 9AM US Pacific Daylight Time
Session 13 [Bonus] - Thu Oct 24
5PM - 7PM US Pacific Daylight Time
Session 14 [Bonus] - Wed Oct 30
7AM - 9AM US Pacific Daylight Time
Session 15 [Bonus] - Thu Oct 31
5PM - 7PM US Pacific Daylight Time
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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