Cohort 1

From inspiration to implementation: concrete strategies to drive AI adoption across your organization

Marco Andre

AI & Marketing Executive, Keynote Speaker, Published Author. Ex-Google, P&G.

Igniting AI in Organizations

Google

Procter &amp; Gamble

Harvard Business School | Boston MA

YouTube

Novartis

Everybody is talking about AI, but you struggle to see how AI could ever help you in what you do in your own day-to-day work.&nbsp; You're not alone. Many of us don't know where to start to land it in our own spheres of influence. Whether you are a corporate executive, startup founder or company director, this course is for you. It will take you from the AI hype to practical implementation, with tangible steps to harness the transformative potential of AI to drive tangible outcomes for your business. Without technical jargon, a strategic mindset and real-life examples that will save you time the next day. Marco has over 20 years of experience of growing brands in the world’s biggest companies - Google, Procter &amp; Gamble, Novartis. He has trained and advised over 2,500 business leaders on landing and expanding AI for better and faster business results. During these live, 2x 2-hour sessions, here's what you will get: ⚡&nbsp;Understanding how AI is impacting the value chain of your business or function.⚡ Real-life case studies and applications of AI in business.⚡ The best AI tools to 10x your personal productivity as a leader.⚡ Addressing common misconceptions about AI.⚡ Key AI and Generative AI terms and models.⚡&nbsp;Ethical considerations in AI adoption and scaling.⚡&nbsp;How to partner for AI scaling&nbsp;- Build/ Buy/ Borrow.⚡&nbsp;Developing and scaling AI ideas and use-cases.⚡ Driving AI capability, adoption and impact in your org.⚡ Creating business impact in your bottom-line with AI. Join Marco for an interactive, fun, practical, non-jargony, full-of-examples live course. If you're interested in running a bespoke programme for your team, department or company, please reach out directly to marco@marcoandre.me.

Discover how to land and expand AI in your  company, department or team.

Business Leaders who want to get inspired and understand the impact of AI within their companies, functions and industries.

Company Directors looking to understand and take concrete steps to implement AI and drive business impact in their organizations.

Bridgers, who want to know the role AI will play in our lives, while taking an active role to bring business and tech together.

Who this course is for

What you’ll get out of this course

Get a comprehensive understanding of key AI and Generative AI terms, concepts, and their relevance to business. Gain the ability to explain these concepts clearly and apply them in various business contexts, driving speed to market and profitability.

Mastering AI fundamentals for business applications

Learn to critically assess how AI is transforming different aspects of business operations and value chains. Develop skills to identify opportunities for AI integration within your specific industry or function, so you can get ahead of your competition.

Analyzing AI's impact on business value chains

Explore and master AI tools designed to boost your personal productivity as a leader in business. Get Marco's best tips on how to immediately implement these tools in your daily leadership tasks, so you can focus on what you do best - building businesses and leading people.

Leverage AI for leadership productivity enhancement

Understand AI's role in reshaping customer and consumer engagement. Develop strategies to leverage AI for improving customer experiences and relationships across various business scenarios - such as personalisation, content creation, customer support and FAQ generation.

Understand customer interactions through the lens of AI

Gain expertise in evaluating different approaches (Build/Buy/Borrow) for scaling AI in organizations. Learn to create and execute effective strategies for driving AI adoption, capability development, and impact within your company.

Strategizing AI implementation and scaling

Develop a nuanced understanding of ethical implications in AI implementation. Learn to address and mitigate potential ethical issues, ensuring responsible AI adoption and scaling in your organization.

Navigating ethical considerations in AI adoption

Develop concrete, tailored AI ideas and use-cases for your specific business needs. Design AI-driven solutions that create tangible business impact.

Crafting actionable AI use-cases and solutions

Synthesize course learnings to create a practical, actionable plan for implementing AI initiatives in your company, department, or team. Develop the ability to lead AI transformation efforts effectively in your professional context.

Implementing AI initiatives in your sphere of influence

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

What others said about Marco

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Meet your instructor

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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