Cohort 2

Master Generative AI for marketing to unlock creativity and efficiency.

Karin Hamberg Stén

Cronja Hultin

Generative AI For Marketers

This three-day course is a comprehensive introduction and code-free training of generative AI that equips you with the knowledge and skills to effectively leverage cutting-edge generative AI tools like GPT language models, image generators, and more. Led by industry experts, you'll become a power user through hands-on training, live interactive sessions, and customized assignments tailored to your unique marketing needs. Whether you're creating content, designing campaigns, or analyzing data, generative AI will become your new marketing superpower.

Become a Prompt Expert  and Leverage The Best AI Tools

You're a marketer looking to gain a competitive edge by mastering the latest AI tools and workflows.

You want to maximize your creativity and productivity by automating marketing tasks.

You aim to future-proof your marketing career by becoming an early adopter of generative AI technology.

This course is for you if

This is what you'll learn

Learn the lingo and understand the fundamentals, different models, its potential and ways to use it.

Discover the basics of Generative AI and its fundamentals

Learn the critical skill of crafting effective AI prompts. Understand how input prompts influence AI output, best practices, common pitfalls, and techniques for refining prompts.

Become a Prompt Engineer

Dive into the world of AI tools and models. Focus on different AI models, their architecture, strengths, and limitations. Explore how AI-driven tools like ChatGPT, Gemini, Midjourney, Perplexity, Runway, HeyGen, Zapier and ElevenLabs can enhance your creativity and content.

Create art, images, videos, text, strategies and analysis

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

What people are saying

Meet your instructor

Monday, Tuesday and Wednesday

Access to recorded videos explaining different topics and techniques.

Recorded Videos

Implement learnings directly with support from your teachers and peers.

Interactive Learning

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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