DLS02 – Beta Cohort – November 2023

Shape the future of business. Develop the vision, strategy, and influence to make design a critical driver of transformation.


Rachel Kobetz

Chief Design Officer @ PayPal


Design Leadership at Scale: Executive

Samsung Electronics

Amazon

Bank of America

Expedia Group

PayPal

This advanced course equips senior design leaders to move from tactical design execution to strategic leadership. You will learn how to align design with business strategy, lead cross-functional transformation, and position design as a key driver of innovation and business growth. What you’ll learn: 1. Shift from tactical to strategic design leadershipMove beyond day-to-day operations by aligning design with broader business objectives and leading with strategic vision to shape company outcomes. 2. Connect design, business, and technologyMaster the integration of business priorities, emerging technologies, and experience strategy to drive innovation, while building the fluency to influence C-suite decision-making. 3. Lead organizational change through designFoster a design-driven culture and lead organizational change by positioning design as a strategic asset. You'll learn to scale your team, build influence, and drive design maturity across the organization. 4. Transform product culture and scale design for growthIntegrate design thinking throughout the product lifecycle to drive continuous innovation. Build scalable operations and systems that support growth while balancing operational efficiency, creativity, and quality in fast-paced environments. 5. Design the future of businessHarness future-leaning capabilities, emerging technologies, and new ways of working to elevate design’s role as a strategic differentiator and build your legacy as a future-ready leader. Plus: 2 in-depth Office Hours with Rachel for personalized guidance tailored to your specific leadership challenges.

Expand your impact and position design as a competitive advantage.


Senior Design Leaders taking on their first executive role. Ready to expand influence and lead design’s integration into business strategy.

Senior Design Executives leading large teams and portfolios. Leaders aligning design with business goals and scaling cross-functional teams.

Design C-Suite navigating rapid transformation and growth. Leaders using design to drive innovation and lead organizational change.

Who is this course for

What you will get out of this course


Position yourself as a strategic design leader by mastering business fluency and aligning design with organizational goals. You’ll unlock new opportunities for executive-level roles and influence high-stakes conversations that shape the future of your career.

Accelerate your career


Learn how to connect design to measurable business outcomes, elevating your function as a key driver of business strategy. By demonstrating the tangible impact of your team’s work, you’ll influence priorities, drive innovation, and secure greater investment.

Amplify your impact


Build strong relationships across the C-suite, foster cross-functional collaboration, and articulate design’s strategic value effectively. You’ll craft a communication strategy that aligns with business goals and positions design as a critical component in key decisions.

Expand your influence and communication


This intensive two-week course is curated for senior leaders with demanding schedules. Recorded sessions are available for flexibility, allowing you to review key lessons at your convenience.

Designed for busy senior design leaders


Establish strong foundations


Balance vision and execution


Increase your influence and impact


Build design infrastructure that scales


Course modules


Meet your instructor


Monday, Feb 12


90-minute Live Sessions (2x a week)

Tuesdays, Wednesdays, Thursdays


60-minute Q+A (1x a week, optional)

Office Hours w/ Rachel


Online modules with videos and resources

Self study + weekly projects


Course schedule

Frequently Asked Questions

Director of CX and Service Design – EY


Vice President, Customer Experience & DesignLive Oak Bank


Senior Manager, UX Design – Salesforce


Senior Manager – Experience Strategist – TD Bank


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About this course

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