Tiny Marketing Actions Fall 2023

Break your marketing paralysis and get in an easy, regular rhythm with marketing activities from the very first session!
 

Pamela Slim

Author, The Widest Net and Co-Founder, K'é Community Lab

Tiny Marketing Actions

Tiny Marketing Actions are defined as small daily marketing actions, delivered consistently over a long period of time, to build your brand, your business and your bank account. This class is designed to help you establish life-long habits for marketing your business. It leverages the cohort model, giving you a strong and supportive network to help you test ideas, gather feedback and execute successful campaigns.

Tiny Marketing Actions: The 6-Week Experience

Brand new business owners who feel overwhelmed with all the options to market your business

Established business owners who are tired of unpredictable new business leads and who want more stability and ease in marketing

VAs and Online Business Managers who want support and structure to help their clients establish a regular and effective marketing strategy

Who is this course for

Key outcomes

Understand the anatomy of your own marketing habits, and how to shift ineffective patterns

Anatomy of Marketing Habits

Know how to execute Tiny Marketing Actions on a daily and weekly basis to grow your business

Daily Tiny Marketing Actions

Access to over 100 client-tested specific “recipes” for Tiny Marketing Actions that allow you to seed opportunities easily every day. New: Chat GPT Tiny Marketing Actions Recipes

Recipes for Daily Use

Identify where Tiny Marketing Actions fit into your strategic marketing plan

Your Strategic Marketing Plan and TMAs

Connect with a brilliant and inspiring community of other small business owners

Connections

Determine how to operationalize Tiny Marketing Actions into your daily, weekly, monthly and annual business plans

Operationalizing TMAs

Determine where your business fits in the bigger ecosystem surrounding your ideal clients

Ideal Fits and Clients

Create opportunities with TMA’s, even when you’re overwhelmed, tired, sad or busy.

Opportunities over Emotions

<ul><li>Orientation &amp; Ground Rules</li><li>The TMA Principle: Small, consistent action builds big wins</li><li>Anatomy of Habits &amp; Self Talk - Your new predisposition to action over perfection</li><li>Getting Started with your first TMAs</li></ul>

Sept 27: Session 1: Introduction to Tiny Marketing Actions (TMA) Core Principles

<ul><li>Creating a Mini Plan</li><li>Understanding your Audience, Ecosystem and Marketing Channels</li><li>Choosing your Beacons</li><li>Taking action with this week’s TMAs</li></ul>

Oct 4: Session 2: Connecting Tiny Marketing Actions to Your Marketing Operations

<ul><li>Your marketing lens</li><li>The difference between Transactional and Relational marketing</li><li>Building a plan with purpose</li><li>Taking action with this week’s TMAs</li></ul>

Oct 11: Session 3: The Types of Tiny Marketing Actions (TMAs)

<ul><li>How to start, sustain, reset and get out of the spin from this day forward</li><li>What does frustration look like for you? (and how to get past it)</li><li>Sharpening the techniques &amp; getting better at your habits.</li><li>Taking action with this week’s TMAs</li></ul>

Oct 18: Session 4: Getting Unstuck

<ul><li>Checking in: Are you excited about what you’re doing &amp; making strategic choices?</li><li>Creating monthly and quarterly targets</li><li>What to measure, how to refine, adapt, adjust and prioritize your TMAs</li><li>Taking action with this week’s TMAs</li></ul>

Oct 25: Session 5: Setting Feasible Goals & Measuring Results

<ul><li>Creating systems that create TMA sustainability</li><li>The best ways to use automation (where it makes sense)</li><li>The ins &amp; outs of hiring an assistant, a team &amp; allocating resources</li><li>Taking action with this week’s TMAs</li></ul>

Nov 1: Session 6: Operationalizing Your Marketing

Course syllabus 
(Live sessions run on Wednesdays from September 27-November 1, 2023 from 9-10am Pacific/12-1pm Eastern)

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Meet your instructor

A word from Pam!

This is a cohort-based class, where we meet weekly on Zoom to learn the week's lesson, then apply it through taking action the next 7 days. If you miss a live class or can't attend due to time zone or work conflicts, no worries, it is posted on the learning portal same day.

Live weekly classes on Zoom

The Maven hosting platform is easy and intuitive to navigate. You can access video lessons and materials, ask for and receive feedback directly from Pam in the student forum, and share resources and ideas with fellow cohort participants.

All-in-one learning portal

Pam takes pride in attracting amazing thought leaders and change makers in her programs. You will meet wonderful fellow entrepreneurs who can help you learn new skills, access new markets and maintain momentum in your Tiny Marketing Action habits, despite any discomfort or fear.

Real-time network building with peers

Tiny Marketing Actions Class Structure

Frequently Asked Questions

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Use this space to highlight the transformation students will go through in your course. What can your course do for them?

This course focuses on live workshops and hands-on projects

Active, not passive

You’ll be learning in public through breakout rooms and an engaged community on the class forum

Interact and get feedback

Surround yourself with like-minded people who want to grow alongside you

Learn from diverse professionals

Tiny Marketing Actions Make it Easy to Gain Marketing Momentum

May 21May 28June 4June 11June 18June 25

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