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Supercharge your product's Go-to-market strategy by signing and growing profitable strategic partnerships

Nalini Singh

Head of New Bets, Global Online Partnerships, Google Cloud

Unlock long term success with strategic partnerships

Google

Microsoft

Workvivo

Whether you want to grow revenue, improve product metrics or increase brand awareness for your product, this course can help you land rocket-partnerships for your business objective.

Transform strategic partnership ideas into recurring profits for your company

Tech founders looking to scale their start up via long term strategic partnerships

Business Development and Partnerships professionals looking to hone their scouting and dealmaking skills

Executives looking to figure out sustainable top line expansion via partnerships

Who is this course for

Key outcomes

Practice a tested approach to narrow down long a prospect list into a short but effective priority order based on future profitability potential. Learn to project bottom line effectiveness.

Prioritise your prospects not by current size but by partnership scalability potential

We will spend time discussing basics of a successful joint business plan and common pitfalls

Create a concrete deal plan without fatal pitfalls

Mapping long term objectives of both parties. Negotiate not to win but to win-win

Negotiate with ease to a win-win outcome for both parties

Have lifelong access to a sounding board of fellow founders and partnerships professionals from your and other cohorts of the course

Expert Feedback & Community access to a network of global partnerships professionals

How to decide the business objective before we go looking for partners. What do complementary partners look like?

Focusing on the right business opportunity. Selecting the right partners to complement your strategies

Seek partnerships with a clear alignment of incentives. Stand for something, but partner outside your core. Whether your business is embarking on vertical or horizontal integration, the considerations are the same

Landing the deal: How to get a 'not NO' irrespective of their size and scale

The best partnerships are built around a common mission that is well understood and roles that are well defined.

Defining business objectives and negotiating shared metrics to measure success

Set targets and goals, report on them, and make adjustments accordingly. And when something works, go big! Know when and how to recalibrate the execution model with a partner

Establishing the right execution model for long term success

You need to review the value of your partners regularly, preferably on a quarterly basis. Long term cost benefit analysis of a partnership

Deciding when to go big or walk away irrespective of length of partnership

Course syllabus

CEO, Marilyn Todd Insurance and Cofounder, Next Call club

Founder, Ishita Gupta media and 
Podcast host

Head of Global Corporate Development, Wix.com

Strategic Alliances lead, Asia Pacific, Infobip

See what people are saying about me

Meet your instructor

Two mandatory live sessions during the week and one optional Q&amp;A session for 1 hour

2 live sessions, 120 mins each

Except two live sessions, rest of the course will be available asynchronously on Maven. Live sessions will also be recorded. Please write to partnershipswithnalini@gmail.com if you have any specific requests for time slots and I will try my best to accommodate your request.

Next cohort starting 6th Jan 2024

Course schedule

Get reimbursed by your employer You'll be learning skills directly applicable to your day to day job. If your company doesn't have a formal policy, it’s worth asking. Feel free to use <a href="https://docs.google.com/document/d/1NtqnWhz6T0a7t36qISXAcc8aZH5Vrv7i34di99HgtUE/edit?usp=sharing" rel="noopener noreferrer" target="_blank">this template</a>

London, 31 Aug 2022: Nalini moderating a Global Executive Panel on the role of Strategic Partnerships in the evolving Cloud industry

Deep dive and learn using real world partnership examples

Active learning, not passive watching

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

Learn with a cohort of peers

Learn and ideate with a diverse cohort

Frequently Asked Questions

Join our growing global community of BD and partnerships professionals, even if you are not ready to take the course

Find your tribe

You are looking to create a bespoke channel partners program for your company. 1:1 consult with me might be a better fit for you

You prefer passive learning rather than active engagement

You are convinced sales and partnerships are the same and you want to grow direct sales for your company! :)

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