DCP Cohorts 4+5 - Supported by WFP

Kickstart your copywriting career with Iraqi Innovators! 
Specially designed for Arabic-speaking beginner writers in Iraq.

Iraqi Innovators 

Trainer

Hasan Abdulkareem 

Trainer 

Digital Copywriting Program

Learn the basics of copywriting and content writing. Build the storytelling skills to gain clients and land your first copywriting job. Join a community of like-minded writers and marketers across Iraq. Do what the Babylonians invented, but digitally. Learn Copywriting in Arabic.

Launch your career in marketing and advertising

Creative people with a passion for writing.

Iraqis looking to start their career in marketing and advertising.

Beginners with little to no knowledge of copywriting.

Copywriters focused on the Iraqi market

Who is this course for

What you’ll get out of this course

Understand what a copywriter does and how they fit into the wider marketing team in a company.

The Role of the Copywriter

Ever wonder how they create your favourite TV advertisements? How did they come up with those ideas? Learn how to develop your own adverts and campaigns.

Tap into your Creativity and Generate New Ideas

From blog posts and social media captions to adverts, press releases, email campaigns, and more!

Write Content for All Platforms

Understand the psychological triggers behind consumer decisions. What makes people buy from one shop and not the other? How can you sell a product? And how can you convince buyers with your words?

Get Psychological!

You'll leave this program with the understanding that the role of a copywriter is constantly evolving. You must be adaptable and research new techniques in order to be the best.

Leave with the Right Mindset

You'll learn the basics of copywriting, the difference between good and bad content, and key terminology. You'll see how this fits in with brand development.

Introduction to Copywriting

What are briefs and how do you understand them? What should you ask a client for to develop an effective brief? Then putting that brief into action, you'll learn how to brainstorm new ideas and overcome creative blocks.

Briefs, Ideas and Creativity

Learn how to sell through storytelling, developing USPs, and psychological triggers. This module will introduce you to the consumer's psyche and understand how to influence people to make a purchase.

The Power of Selling

Learn how to develop strong headlines to entice your reader, and write for websites.

Writing for Web and Headlines

Learn to write copy for multiple social media platforms and develop ad campaigns

Social Media Ads and Campaigns

Hear from local and international copywriting experts about their journey within the marketing and advertising sector, and learn more about where you can find your place.

Speakers Week

Learn about the different types of media and how to develop scripts for each.

Script Writing for TV, Video, and Audio

How can you stand out from the crowd if you publish online? How can you find your niche? But wait, won't writers be obsolete with the rise of AI? Learn how to leverage AI to upgrade your copywriting skills and save time.

Develop your Niche & the Role of AI

For the last session, we'll go through key skills and tips for landing your first job and showcasing your work. From understanding how much to charge, to approaching clients, we'll help you gain the confidence to take the plunge in the world of copywriting!

The End

Curriculum

Meet your instructors

Course schedule is dependant on your trainer

Wed/Thu & Sundays

First Session to take place on 4th December.

11 December 2023

At the end of every session, you will be given an assignment which must be completed before the next session. Every assignment is reviewed by your trainer where you will receive feedback.

Weekly projects

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

Course completed by

About this course

Get notified about the next cohort

Learn from live sessions