Digital Copywriting Program


(26 ratings)


1 Day


Cohort-based Course

Kickstart your copywriting career with Iraqi Innovators! Specially designed for Arabic-speaking beginner writers in Iraq.

Course overview

Launch your career in marketing and advertising

Learn the basics of copywriting and content writing.

Build the storytelling skills to gain clients and land your first copywriting job.

Join a community of like-minded writers and marketers across Iraq.

Do what the Babylonians invented, but digitally.

Learn Copywriting in Arabic.

Who is this course for


Creative people with a passion for writing.


Iraqis looking to start their career in marketing and advertising.


Beginners with little to no knowledge of copywriting.


Copywriters focused on the Iraqi market

What you’ll get out of this course

The Role of the Copywriter

Understand what a copywriter does and how they fit into the wider marketing team in a company.

Tap into your Creativity and Generate New Ideas

Ever wonder how they create your favourite TV advertisements? How did they come up with those ideas? Learn how to develop your own adverts and campaigns.

Write Content for All Platforms

From blog posts and social media captions to adverts, press releases, email campaigns, and more!

Get Psychological!

Understand the psychological triggers behind consumer decisions. What makes people buy from one shop and not the other? How can you sell a product? And how can you convince buyers with your words?

Leave with the Right Mindset

You'll leave this program with the understanding that the role of a copywriter is constantly evolving. You must be adaptable and research new techniques in order to be the best.

This course includes

Interactive live sessions

Lifetime access to course materials

31 in-depth lessons

Direct access to instructor

13 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Apr 1

    Week dates are set to instructor's time zone


    • Week 1, Session 2: Introduction to Copywriting

    • Week 1, Session 3: Brand Identity

  • Post-Course


    • Week 2, Session 1: Briefs

    • Week 2, Session 2: Ideas and Creativity

    • Week 3, Session 1: The Storyteller

    • Week 3, Session 2: The Psychology of Copy

    • Week 4, Session 1: Headlines

    • Week 4, Session 2: Writing for Web

    • Week 5, Session 1: Mastering the Socials

    • Week 5, Session 2: Ad Campaigns

    • Week 6: Speakers Week!

    • Week 7, Session 1: Script Writing

    • Week 7, Session 2: Creative Advertising and TV Commercials

    • Week 8, Session 1: Niches and AI

    • Week 8, Session 2: The Last Dance


(26 ratings)

What students are saying

        We had the chance to widen our writing skills and learn how to work as a team. We also had to find effective solutions in a short time. I encourage everyone who has a passion for creative writing to join this program.
Hussein Mahmood

Hussein Mahmood

UX/UI Designer
        I had no idea what copywriting was. This program gave me knowledge of how to navigate the working world. I was able to get my first freelancing copywriter role with a London-based company through Iraqi Innovators.
Farah Mohammed

Farah Mohammed

Freelance Copywriter

Meet your instructors

Iraqi Innovators

Iraqi Innovators


Iraqi Innovators is a social innovation startup with a mission to increase women’s involvement in the tech sector, upskill job seekers, and support entrepreneurs to change the international narrative about Iraq and SWANA.

Hasan Abdulkareem

Hasan Abdulkareem


At the age of 10, I started writing in diaries every day, and it continued as a habit that stuck with me. Little did I know that this small habit would shape my future. I studied English translation and interpretation at the University of Musitansiriya in Baghdad, and in 2019, I entered the marketing field. I have been working in this field ever since as a Copywriter, Content Creator, and Social Media Specialist.

I love telling stories, and my skills include creating content and ads, managing social media, and using creative writing. I've worked with various clients, from small businesses to big companies, delivering content and writing that goes beyond their expectations.

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Course schedule

Up to 10 hours per week
  • Wed/Thu & Sundays

    7pm to 10pm

    Course schedule is dependant on your trainer

  • 11 December 2023

    7pm to 10pm

    First Session to take place on 4th December.

  • Weekly projects

    2 hours per week

    At the end of every session, you will be given an assignment which must be completed before the next session.

    Every assignment is reviewed by your trainer where you will receive feedback.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with friendly peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?

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Digital Copywriting Program


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