Digital Copywriting Program

4.7

(26 ratings)

1 Day

Cohort-based Course

Kickstart your copywriting career with Iraqi Innovators! Specially designed for Arabic-speaking beginner writers in Iraq.

Digital Copywriting Program

4.7

(26 ratings)

1 Day

Cohort-based Course

Kickstart your copywriting career with Iraqi Innovators! Specially designed for Arabic-speaking beginner writers in Iraq.

Hosted by

Iraqi Innovators and Hasan Abdulkareem

Course overview

Launch your career in marketing and advertising

Learn the basics of copywriting and content writing.

Build the storytelling skills to gain clients and land your first copywriting job.

Join a community of like-minded writers and marketers across Iraq.

Do what the Babylonians invented, but digitally.

Learn Copywriting in Arabic.

Who is this course for

Creative people with a passion for writing.

Iraqis looking to start their career in marketing and advertising.

Beginners with little to no knowledge of copywriting.

Creative people with a passion for writing.

Iraqis looking to start their career in marketing and advertising.

Beginners with little to no knowledge of copywriting.

Copywriters focused on the Iraqi market

What you’ll get out of this course

The Role of the Copywriter

Understand what a copywriter does and how they fit into the wider marketing team in a company.

Tap into your Creativity and Generate New Ideas

Ever wonder how they create your favourite TV advertisements? How did they come up with those ideas? Learn how to develop your own adverts and campaigns.

Write Content for All Platforms

From blog posts and social media captions to adverts, press releases, email campaigns, and more!

Get Psychological!

Understand the psychological triggers behind consumer decisions. What makes people buy from one shop and not the other? How can you sell a product? And how can you convince buyers with your words?

Leave with the Right Mindset

You'll leave this program with the understanding that the role of a copywriter is constantly evolving. You must be adaptable and research new techniques in order to be the best.

This course includes

Interactive live sessions

Lifetime access to course materials

31 in-depth lessons

Direct access to instructor

13 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

Post-Course
Modules
Week 2, Session 1: Briefs
Week 2, Session 1: Briefs
1 Lesson • 1 Project
Week 2, Session 2: Ideas and Creativity
Week 2, Session 2: Ideas and Creativity
3 Lessons • 1 Project
Week 3, Session 1: The Storyteller
Week 3, Session 1: The Storyteller
1 Lesson • 1 Project
Week 3, Session 2: The Psychology of Copy
Week 3, Session 2: The Psychology of Copy
2 Lessons • 1 Project
Week 4, Session 1: Headlines
Week 4, Session 1: Headlines
1 Lesson • 1 Project
Week 4, Session 2: Writing for Web
Week 4, Session 2: Writing for Web
5 Lessons • 1 Project
Week 5, Session 1: Mastering the Socials
Week 5, Session 1: Mastering the Socials
2 Lessons • 1 Project
Week 5, Session 2: Ad Campaigns
Week 5, Session 2: Ad Campaigns
2 Lessons • 1 Project
Week 6: Speakers Week!
Week 6: Speakers Week!
4 Lessons
Week 7, Session 1: Script Writing
Week 7, Session 1: Script Writing
2 Lessons • 1 Project
Week 7, Session 2: Creative Advertising and TV Commercials
Week 7, Session 2: Creative Advertising and TV Commercials
1 Lesson • 1 Project
Week 8, Session 1: Niches and AI
Week 8, Session 1: Niches and AI
1 Lesson • 1 Project
Week 8, Session 2: The Last Dance
Week 8, Session 2: The Last Dance
2 Lessons

4.7

(26 ratings)

What students are saying

We had the chance to widen our writing skills and learn how to work as a team. We also had to find effective solutions in a short time. I encourage everyone who has a passion for creative writing to join this program.

Hussein Mahmood

UX/UI Designer

I had no idea what copywriting was. This program gave me knowledge of how to navigate the working world. I was able to get my first freelancing copywriter role with a London-based company through Iraqi Innovators.

Farah Mohammed

Freelance Copywriter

Meet your instructors

Iraqi Innovators

Trainer

Iraqi Innovators is a social innovation startup with a mission to increase women’s involvement in the tech sector, upskill job seekers, and support entrepreneurs to change the international narrative about Iraq and SWANA.

Hasan Abdulkareem

Trainer

At the age of 10, I started writing in diaries every day, and it continued as a habit that stuck with me. Little did I know that this small habit would shape my future. I studied English translation and interpretation at the University of Musitansiriya in Baghdad, and in 2019, I entered the marketing field. I have been working in this field ever since as a Copywriter, Content Creator, and Social Media Specialist.

I love telling stories, and my skills include creating content and ads, managing social media, and using creative writing. I've worked with various clients, from small businesses to big companies, delivering content and writing that goes beyond their expectations.

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