SPMK625

Learn PMTK®-based strategic product marketing. Segment smarter, position stronger, and lead products to win in competitive markets

Gabriel Steinhardt

PMTK® Creator, 3x Author, Trained 4K+, 1K+ Firms Worldwide, Tech PM Expert, MBA

Strategic Product Marketer

Intel

Siemens

Toshiba

Amdocs

Cisco

The&nbsp;Blackblot Strategic Product Marketer™&nbsp;(SPMK) course is a one-day advanced training program designed to equip product managers and product marketing professionals with practical, methodology-based tools for strategic product marketing. Delivered through an interactive format, the course applies the globally adopted&nbsp;Blackblot Product Manager's Toolkit®&nbsp;(PMTK) methodology to teach participants how to effectively market products in a market-driven organization. Participants will explore the foundations of strategic product marketing, focusing on the marketing domain, product marketing methods, and the role of the product marketer. The course progresses through key fundamentals, including market segmentation, B2B buyer personas, and market research. Building on this foundation, it introduces essential and advanced concepts in value creation, competitive differentiation, and product positioning. Attendees will develop an understanding of both basic and advanced value propositions and learn to craft strategic marketing collateral, including unique selling propositions and sales axioms. By the end of the course, participants will be able to construct a comprehensive strategic product marketing outline that emphasizes superior perceived value and a competitive advantage. This course is ideal for professionals seeking to deepen their expertise in strategic product marketing using a structured and proven methodology. The Blackblot Product Manager’s Toolkit® (PMTK) is a comprehensive set of models and templates for planning and marketing market-driven products. PMTK is the trusted standard used by over 6,000 product management and marketing professionals worldwide. Included Free with Enrollment:✅ Blackblot Product Manager's Toolkit® (PMTK) – Professional template collection (Value: $89)✅ Mentoring Sessions – Three half-hour online mentoring sessions with the instructor.

Develop Strategic Marketing Skills To Excel And Perform With Greater Impact

Product Marketers at All Levels ﻿Sharpen your skills with a structured approach to value, differentiation, and strategic messaging.

Product Managers Involved in Go-to-Market Planning ﻿Learn how to support launches with clear positioning and compelling marketing content.

Marketing Professionals Focused on Positioning and Messaging Master techniques to deliver focused and persuasive product messages.

Who is this course for

What you’ll get out of this course

Students will learn how to perform customer and product segmentation to define clear, actionable target markets. This ensures the ability to direct resources efficiently and align messaging with distinct buyer groups.

Understand and Define Target Markets with Precision

Attendees will understand how to translate product capabilities into meaningful customer value, crafting messages that clearly communicate why the product is worth choosing over alternatives.

Build Compelling Value Propositions that Drive Preference

Students will analyze their company's strengths to define and express unique selling points and promises of quality that establish lasting competitive advantage in the market.

Articulate Competitive Advantage

Participants will produce documents like the collateral matrix, USP, and sales axioms, gaining tools to systematically support sales efforts and reinforce consistent value messaging.

Create Strategic Product Marketing Deliverables

Graduates of the course will walk away with a repeatable and practical framework to strategic product marketing, allowing to confidently lead market-facing initiatives with clarity and structure.

Apply a Practical Framwork for Strategic Execution

Go back to course content and whenever you need to.

Lifetime access

Stay accountable and share insights with like-minded professionals.

Community of peers

Share your new skills with your employer or on LinkedIn.

Certificate of completion

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

What people are saying

Meet your instructor

<ul><li>Delivered live and online via Google Meet.</li><li>Attendance is required.</li></ul>

Monday, Tuesday and Wednesday

Course Schedule

Free license and login credentials to the <a href="https://www.blackblot.com/methodology" rel="noopener noreferrer" target="_blank">Blackblot Product Manager's Toolkit®</a> (PMTK) professional template collection (valued at $89).

Free Blackblot Product Manager's Toolkit® (PMTK) Templates

Three free half-hour online mentoring sessions with the instructor.

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About this course

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