Alpha

Transform how you lead strategic and creative teams through new insights, tools, frameworks, and tactics. Let's unleash your potential.

Adam Rubin

The Strategic Creativity System

What this course is✔ A proven collection of insights and tactics for leaders of strategic &amp; creative teams✔ A new way to understand and develop your self, team, and organization✔ An immersion into high-performing, innovative cultures and how they work What this course is NOT✘ Another design-thinking workshop✘ A showcase of theoretical principles that cannot be actioned✘ A one-size-fits-all prescription Why I created The Strategic Creativity System™➤ People are the greatest assets in organizations, but many overlook the science that fuels their productivity and creativity.➤ Many essential leadership skills can be learned and honed, but they are mistaken for soft skills and are undervalued or ignored.➤ I use my experience leading innovation programs and scaling capabilities at Frog Design, Fahrenheit 212, and Capgemini to unify the most impactful techniques I know and make them accessible to anyone. The 4-week course includes✦ Live presentations✦ Practical frameworks✦ Real-world case studies✦ Group working sessions✦ Q&amp;A and large group discussions✦ Live office hours✦ A 1:1 coaching session✦ Community chat &amp; support✦ Personal activity workbooks Proven in the real world⭑ I built this course as a greatest-hits collection of techniques I've used for years with my teams. They are clear, insightful, hands-on, and immediately actionable tactics that can apply to your current situation.⭑ I've helped innovative companies like Samsung, IKEA, Bloomberg, Target, GSK, and Mondelēz use this system's techniques to apply creativity to business challenges and improve performance.⭑ These tactics have been used by the highest performers in my teams to set growth goals, become formidable leaders, and accelerate their careers.⭑ Over 1,000 strategic and creative professionals have already benefited from the material.

Practical, powerful, and proven.

Emerging or Experienced Leaders of Strategic &amp; Creative TeamsElevate leadership, innovation IQ, collaboration, and problem-solving prowess.

Growth-Minded Professionals &amp; Self-ImproversUnlock self-insight, strengthen EQ, improve teamwork, and excel in personal and career growth.

Creative Thinkers &amp; InnovatorsGo beyond design thinking, boost strategic creativity, master problem-solving, &amp; build an innovative culture.

Who this course is for:

What you’ll get out of this course:

Uncover your natural strengths and limitations in 8K definition with an insightful personality framework.

Know Yourself

Understand others in a new light, reduce conflicts, and transform your teamwork with insights and tips.

Build Empathy

Elevate how you work and collaborate with your peers, reports, clients, and leaders with key tactics.

Strengthen Relationships

Learn practical techniques that boost day-to-day productivity, creativity, and collaboration.

Enhance Everyday Interactions

Identify growth goals for yourself, your team, and your relationships.

Create Development Goals

Gain a new understanding of creativity and how you and others approach problem-solving.

Rethink "Creativity"

Learn the fundamental skills of creative problem-solving that generate reliable results.

Decode "Problem-Solving"

Study the dynamics of creative teams to anticipate issues and learn how to get through them.

Overcome Common Team Challenges

Uncover the most common problem-solving process traps, then learn how to escape and thrive.

Survive  Problematic Process Traps

Unpack the principles and practices enacted by innovative cultures that produce reliable results.

Discover the Secrets of Innovative Cultures

Identify what resonates with your situation, what to integrate, and define where you'll start.

Integrate What Works

Head of Marketing and External Relations, Panasonic North America

Lead Product manager, Panasonic North America
 

Student Reviews

How to think big, lead happier teams, and get things done:

Overcome these problem-solving and teamwork obstacles:

You’ll unpack a creative process that rules them all, helping you know where you're really at, what to do next, and how to align with the org's larger goals.

Does your team work on unstrategic problems or solutions that miss the mark?

You’ll learn how to decode what motivates yourself and others and learn how this manifests through behaviors that, left unchecked, cause constant conflict. Crucially, you’ll learn what you can do about it.

Are you preoccupied with conflicts in your team? Is the friction getting in the way of the work?

You'll use specific frameworks to equip your team with a common language and mindset, rebuild trust, strengthen connections, make people happier, and unify culture.

Has remote or hybrid work weakened culture, shaken commitment, or stifled inspiration?

By focusing on the science and rigor behind effective, creative problem-solving, you'll learn tactics to help your team approach every challenge with confidence, stay on budget, hit those deadlines, and meet your goals.

Does creative problem-solving feel like a random exercise? Do you crave reliability?

By addressing chronic collaboration and process issues, you'll finally be able to set aside the small stuff and make room for the work that advances toward the organization's larger, strategic goals.

Do you keep putting off important, transformational ideas because you're busy fighting small, distracting battles?

You’ll learn how high-impact teams are configured, how to assess your team’s readiness, and key tactics to help them stay on target. And yes, we'll discuss AI's impact on creativity and teams.

Need help to determine if you have the right team for the job or how to allocate your talent?

CMO, MyMochi & Former Head of SnackFutures Innovation,
Mondelēz International

Innovation Director, Nestlé Health Science 

Vice President, Strategy & Innovation, Truehold

What people are saying:

<ul><li>Getting started with intros, goals, and course tools</li></ul>

Orientation

<ul><li>How to understand yourself, your strengths, and your limitations, through a unique personality framework</li><li>How to identify growth goals for yourself and your team</li></ul>

Understanding yourself & others, and setting goals

<ul><li>How to build stronger relationships with your peers, reports, and leaders with key tactics</li><li>How to apply practical collaboration techniques for day-to-day productivity, like compassionate criticism and feedback</li></ul>

Building stronger relationships and honing key interaction skills

<ul><li>How to think about creativity and the different ways that people solve problems</li><li>How to work through any creative problem-solving process with key skills</li></ul>

Rethinking "creativity" and decoding how people solve problems

<ul><li>How to anticipate, avoid, and remedy common team dynamics issues</li><li>How to recognize and escape the most common problem-solving process traps</li></ul>

Common team challenges & process traps

<ul><li>How to classify the principles and recognize the practices enacted by innovative cultures that produce reliable results</li></ul>

Principles and practices of innovation cultures

<ul><li>How to apply select features from The Strategic Creativity System™ to your specific situation, and identify ways to get started</li></ul>

Design, discuss, and evolve your own personal plans

<ul><li>Reviewing and reflecting on course highlights, celebrating peers, and final Q&amp;A</li></ul>

Wrap-up & reflection

Course Syllabus

Eight sessions packed with:<ul><li>Presentations and theory</li><li>Practical frameworks</li><li>Real-world case studies</li><li>Working sessions to apply the material to your context</li><li>Q&amp;A and large group discussions</li></ul>

Tuesdays & Thursdays

Each session will suggest some before and after effort on your part. You'll get out what you put in, but we'll never ask for more than 30 minutes in between modules.

Before and after session homework

Reach out anytime for clarifications or feedback. You can also interact with your cohort through the Maven community portal anytime.

Throughout

Course Schedule

Meet Your Instructor

This course puts theory into practice through live workshops that apply new skills and frameworks to your existing teams and projects.

Active hands-on learning

You’ll interact with like-minded peers through breakout rooms, where you'll share and integrate insights from others, broadening your perspectives.

Interactive and eye-opening

Join a community of like-minded people who care about growth and doing consistent, great work.

Engage in a community of leaders

If you're worried that you'll miss a session, they will all be recorded and available. Live sessions are best, but life happens, and you'll catch up easily.

Flexible

Learning is better together.

Check with your manager, talent/HR leader, or learning &amp; development team to inquire for coverage. In many cases, organizations cover talent development expenses even without a formal policy.

Your organization may be able to cover your tuition

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