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The Strategic Creativity System

Transform how you lead strategic and creative teams through new insights, tools, frameworks, and tactics. Let's unleash your potential.

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Course overview

Practical, powerful, and proven.

What this course is

✔ A proven collection of insights and tactics for leaders of strategic & creative teams

✔ A new way to understand and develop your self, team, and organization

✔ An immersion into high-performing, innovative cultures and how they work


What this course is NOT

✘ Another design-thinking workshop

✘ A showcase of theoretical principles that cannot be actioned

✘ A one-size-fits-all prescription


Why I created The Strategic Creativity System™

➤ People are the greatest assets in organizations, but many overlook the science that fuels their productivity and creativity.

➤ Many essential leadership skills can be learned and honed, but they are mistaken for soft skills and are undervalued or ignored.

➤ I use my experience leading innovation programs and scaling capabilities at Frog Design, Fahrenheit 212, and Capgemini to unify the most impactful techniques I know and make them accessible to anyone.


The 4-week course includes

✦ Live presentations

✦ Practical frameworks

✦ Real-world case studies

✦ Group working sessions

✦ Q&A and large group discussions

✦ Live office hours

✦ A 1:1 coaching session

✦ Community chat & support

✦ Personal activity workbooks


Proven in the real world

⭑ I built this course as a greatest-hits collection of techniques I've used for years with my teams. They are clear, insightful, hands-on, and immediately actionable tactics that can apply to your current situation.

⭑ I've helped innovative companies like Samsung, IKEA, Bloomberg, Target, GSK, and Mondelēz use this system's techniques to apply creativity to business challenges and improve performance.

⭑ These tactics have been used by the highest performers in my teams to set growth goals, become formidable leaders, and accelerate their careers.

⭑ Over 1,000 strategic and creative professionals have already benefited from the material.

Who this course is for:

01

Emerging or Experienced Leaders of Strategic & Creative Teams

Elevate leadership, innovation IQ, collaboration, and problem-solving prowess.

02

Growth-Minded Professionals & Self-Improvers

Unlock self-insight, strengthen EQ, improve teamwork, and excel in personal and career growth.

03

Creative Thinkers & Innovators

Go beyond design thinking, boost strategic creativity, master problem-solving, & build an innovative culture.

What you’ll get out of this course:

Know Yourself

Uncover your natural strengths and limitations in 8K definition with an insightful personality framework.

Build Empathy

Understand others in a new light, reduce conflicts, and transform your teamwork with insights and tips.

Strengthen Relationships

Elevate how you work and collaborate with your peers, reports, clients, and leaders with key tactics.

Enhance Everyday Interactions

Learn practical techniques that boost day-to-day productivity, creativity, and collaboration.

Create Development Goals

Identify growth goals for yourself, your team, and your relationships.

Rethink "Creativity"

Gain a new understanding of creativity and how you and others approach problem-solving.

Decode "Problem-Solving"

Learn the fundamental skills of creative problem-solving that generate reliable results.

Overcome Common Team Challenges

Study the dynamics of creative teams to anticipate issues and learn how to get through them.

Survive Problematic Process Traps

Uncover the most common problem-solving process traps, then learn how to escape and thrive.

Discover the Secrets of Innovative Cultures

Unpack the principles and practices enacted by innovative cultures that produce reliable results.

Integrate What Works

Identify what resonates with your situation, what to integrate, and define where you'll start.

Student Reviews

        This course was fabulous. It helped me deconstruct the anatomy of teamwork and personal work challenges and develop a go-to approach for moving past them. Thank you for giving me this valuable solutions toolbox. 
Francine Wunder

Francine Wunder

Head of Marketing and External Relations, Panasonic North America
        Adam is an expert in his field. His course is engaging and interesting, leaving you with many new skills to apply to your work and personal life. The tools and strategies he teaches are easy to understand and weave into any role or seniority level. The lessons he teaches will help you lead and create meaningful relationships along the way.
Meg Keevill

Meg Keevill

Director of Media & Strategy, Colour
        Absolute gold by Adam who has been an outstanding facilitator, coach & mentor. I look forward to applying these leadership tools in my work– by bringing the value of collaboration, creativity and consistency to my teams. A brilliant peer network, open dialogue and strong feedback loop– it was a pleasure to watch values in action during this course!
Shivani Mehta

Shivani Mehta

Senior Innovation Strategist, LPK
        Overall, the course was very well executed. The content, homework, discussions, and instructor were all excellent. The activities were appropriate and easy to complete. I highly recommend this course to individuals or any group of colleagues who want to understand how to work more effectively with each other and within their organization.
Sarvnaz Farshi

Sarvnaz Farshi

Lead Product manager, Panasonic North America
        The Strategic Creativity System far exceeded my expectations. I found the tools Adam provided very helpful in discovering how I can work on my own career growth as well as overcome obstacles in my current position.
Lori Kopsick

Lori Kopsick

Senior Packaging Designer, Ross Stores
        As much as it focuses on practical implementation, this system is also about understanding yourself and the individuals in our teams. Adam has a personable, positive approach that makes the course accessible and engaging. I highly recommend this course for those looking to augment and improve the effectiveness of their teams.
Jason Bender

Jason Bender

Product Leader Consultant & Advisor

What people are saying:

        Adam has deep knowledge and his calm, clean, and empathetic style brings a level of tolerance and human understanding that is invaluable. The team walked away individually with richer insights and self-awareness and collectively with a sense of respect and appreciation for each other and clear tools how to elevate our performance even more.
Brigette Wolf

Brigette Wolf

CMO, MyMochi & Former Head of SnackFutures Innovation, Mondelēz International
        Adam has a talent for simplifying complex ideas into easy-to-understand and actionable takeaways. Over the years that we've worked together, I've seen him effectively develop generations of new strategic and creative talent using his accessible and insightful approaches. His system integrates effective tools that empower both leaders and teams.
Marcus Oliver

Marcus Oliver

Managing Director, delta, Google Cloud
        Adam has a unique ability and passion to unlock the potential of people and teams. His approach - both academic and intuitive - is effective, personal, and inspiring. I have carried his tools, lessons, and frameworks with me throughout my career to deliver effective work and collaboration.
Jamie Podhaizer

Jamie Podhaizer

Innovation Director, Nestlé Health Science 
        The lessons in this system have been more instrumental than anything to my success as a leader and entrepreneur. Adam's tools are simple yet impactful and will instantly help teams to work smarter and achieve outsized results. I couldn’t recommend this course more to anyone looking to level up their leadership, strategy, and creative skills. 
Nick Machesney

Nick Machesney

Vice President, Strategy & Innovation, Truehold

Course syllabus

Week 1

Oct 12—Oct 15

    Orientation to The Strategic Creativity System™

    In this first session, we will get to know each other, learn about the course, discuss goals and expectations, and prepare for the experience.


    Introductions

    1. About me
    2. Cohort introductions


    About the Course

    1. Philosophy
    2. Structure
    3. Approach


    Course Logistics

    1. Schedule & Timeline
    2. Tech & Channels


    Objectives & Expectations

    1. Module by Module Objectives
    2. Participant Expectations
    3. Best Practices


    Open discussion

    1. Q&A
    2. Open sharing


    Next Steps

    1. Preperation for Session 2: Catalyzing Collaboration - Part 1
    • 📄

      1. Orientation - Workbook

    • 📄

      1. Orientation - Presentation Slides

Week 2

Oct 16—Oct 22

    Catalyzing Collaboration

    Session 2, the first half of Catalyzing Collaboration, leverages The Color Code personality science to unearth why people do what they do.


    Chapters:


    1/ Understanding Yourself & Others

    • The Color Code Overview
    • Color Tour


    2/ Setting Growth Goals

    • Strengths & Limitations
    • Secondary Colors


    3/ Strengthening Relationships 

    • Taking Responsibility
    • Relationship Dynamics


    4/ Setting Relationship Goals

    • Quick Coding
    • Intentions


    (Discussion of homework will be done at the beginning of session 3.)


    Session 3, the second half of Catalyzing Collaboration, departs into a new lane, sharing (1) a key tool, (2) a tactic, and (3) a framework to help drive productive and creative teamwork at the beginning, middle, and ends of projects.


    Three Timeless Team Techniques:


    1/ Strong Starts

    • The Complex Challenge
    • The Simple Solution
    • The Tool
    • Integration Advice


    2/ Conscientious Critiquing

    • The Complex Challenge
    • The Simple Solution
    • The Tactic
    • Integration Advice


    3/ Feedback Fundamentals

    • The Complex Challenge
    • The Simple Solution
    • The Framework
    • Integration Advice
    4 items

Week 3

Oct 23—Oct 29

    Applying Creativity

    Creativity is about problem-solving with bold imagination and analytical rigor. 


    It involves a process that keeps teams on track and sets them free to be inspired and focus on their thinking. It’s about making smart choices and working on the right problems and solutions.


    Most people aren’t born with a spark of genius - but creativity is a skill that can be learned and developed with practice.


    Module Objectives

    • Gain a new understanding of creativity and the ways that people solve problems
    • Learn the fundamental skills of creative problem-solving skills required for results
    • Prepare for the most common teams challenges and learn how to get through them
    • Prepare for the most common process traps and learn how to escape and thrive


    Session 4 Chapters

    • Module Introduction
    • Fundamental Creative Problem-Solving Skills
    • Creative Problem-Solving Profiles
    • The Creative Problem-Solving Process


    Session 5 Chapters

    • Team Dynamics, Tensions, and Tips
    • Process Problems and Avoiding Common Traps


    Supporting Tool: Basadur Innovation System

    • It's a research-based, multi-faceted resource that involves thinking-style profiles, team design principles, process philosophy, and creative skills. 
    • This system makes sense of the chaos often found in teams when creatively solving problems, thereby establishing something called Applied Creativity.
    • You will never see Problem-Solving the same way, and you will supercharge productivity.



    • 📄

      4. Applying Creativity I - Workbook

    • 📄

      4. Applying Creativity I - Presentation Slides

    • 📄

      5. Applying Creativity II - Workbook

    • 📄

      5. Applying Creativity II - Presentation Slides

Week 4

Oct 30—Nov 5

    Cultivating Consistency

    Consistency is what’s needed for sustainable growth and innovation. Without it, teams get stuck in debt and struggle to dig their way out. Consistent, collaborative creativity is the hallmark of high-performing teams. 

    In effort to excite and energize their teams, many leaders design one-off projects when what they really need are durable rituals & programs.

    Strategic creativity is about using solutions for specific goals. It's about being purposeful. By designing and deploying the rituals and programs, leaders can help teams focus more on the thinking and less on the admin and planning to drive ongoing results. This is about reliability and the pursuit of strategic objectives.


    Module Objectives

    • Learn about innovative cultures and the principles that make them work
    • Learn about organizational practices that lead to more consistent strategic creativity
    • Identify what resonates with your situation, what to integrate, and define how to start
    • Define and commit to a personal plan by reviewing the inventory of course knowledge


    Module Flow:


    Session 6

    • Module Introduction
    • Principles & Practices of Innovative Cultures

    Homework

    • Generating plan drafts

    Session 7

    • Discussing and building your plan

    Homework

    • Revising plans

    Session 8

    • Sharing of Plans
    • Course wrap-up


    • 📄

      6. Cultivating Consistency I - Pre-read - Innovative Cultures

    • 📄

      6. Cultivating Consistency I - Workbook

    • 📄

      6. Cultivating Consistency I - Presentation Slides

    • 📄

      7. Cultivating Consistency II - Planning Canvases

    • 📄

      7. Cultivating Consistency II - Workbook

    • 📄

      7. Cultivating Consistency II - Presentation Slides

Week 5

Nov 6—Nov 7
    Nothing scheduled for this week

Course Schedule

8 sessions in 4 weeks - 90 minutes each

  • Tuesdays & Thursdays

    11:00am - 12:30pm ET

    Eight sessions packed with:

    • Presentations and theory
    • Practical frameworks
    • Real-world case studies
    • Working sessions to apply the material to your context
    • Q&A and large group discussions
  • Before and after session homework

    ~30 minutes

    Each session will suggest some before and after effort on your part. You'll get out what you put in, but we'll never ask for more than 30 minutes in between modules.

  • Throughout

    On-demand

    Reach out anytime for clarifications or feedback. You can also interact with your cohort through the Maven community portal anytime.

Meet Your Instructor

Adam Rubin

Adam Rubin

I have been committed to leading innovation, strategy, and design teams throughout my career. I gained valuable experience from working at top firms such as Frog Design, Fahrenheit 212, and Idea Couture. By scaling skills and capabilities to hundreds of professionals within Capgemini and for my clients, I have impacted cultures, leaders, and teams worldwide.


My experience spans all sectors, as I have worked with new product development teams and corporate innovation groups within many Fortune 500 companies. Some of my past clients include Samsung, Bloomberg, Marriott, IKEA, Coca-Cola, Target, GSK, Prudential, Mondelez, UBS, and Stanley Black & Decker, among others. 


My passion is unlocking the full potential of people and teams. I have overseen the development and deployment of massive talent programs, trained over 1,000 strategic & creative professionals, and coached leaders to deliver exceptional results. Using carefully-selected and crafted frameworks, I help teams solve problems confidently, reliably, and effectively. 


My ultimate goal is to help leaders and teams maximize their impact through strategic problem-solving and collaboration. With The Strategic Creativity System™ and this course, I am directly bringing some of my favorite and most impactful techniques to leaders.

Learning is better together.

Learning is better together.

Active hands-on learning

This course puts theory into practice through live workshops that apply new skills and frameworks to your existing teams and projects.

Interactive and eye-opening

You’ll interact with like-minded peers through breakout rooms, where you'll share and integrate insights from others, broadening your perspectives.

Engage in a community of leaders

Join a community of like-minded people who care about growth and doing consistent, great work.

Flexible

If you're worried that you'll miss a session, they will all be recorded and available. Live sessions are best, but life happens, and you'll catch up easily.

Get reimbursed by your organization

Get reimbursed by your organization

Your organization may be able to cover your tuition


Check with your manager, talent/HR leader, or learning & development team to inquire for coverage.


In many cases, organizations cover talent development expenses even without a formal policy.

Use this template to make your ask


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Frequently Asked Questions