Cohort 5

Discover the secrets to influencing decision-makers and designing a pilot program that gets a YES. (Now in a one-day workshop).

Vijay Rajendran

20+ years of investing in and supporting entrepreneurs on their journeys

B2B Sales Strategy for Startup Founders

Most people think that corporate partnerships are about selling and pitching, it’s really about listening, planning, and collaborating. Position your startup to work with corporates and win that first pilot, proof-of-concept, or deal.

Stop pitching and start listening

Founders and CEOsYou want to be more strategic in your approach when identifying the best markets and industries.

Business DevelopersYou want to find the right decision makers and establish traction by partnering with big companies.

Marketers and Product ManagersYou want to make progress even if you don't have product-market fit. We'll focus on how to get going.

Who is this course for

Key outcomes

Be more strategic when it comes to market size and sectors, find the best industries and decision makers who need their products, then understand how these prospects think.&nbsp;

Get the right strategic footing

Conduct world class customer development. Everyone's got problems in big companies. So are you good at identifying them? That's the secret to great customer development that makes your product better and creates new channels for your business.

Solve Valuable Problems for your Future Customers

How do you ask people to take a bet on you? I'll share the importance of building a pilot program. Together, we'll go create one. You will de-risk your startup's product/service for decision-makers so they will advocate for you.

De-Risk your Solution for Decision Makers

You'll need social proof to succeed. Turns that first win into a compelling case study for others to follow

Develop Results that Produce Momentum

<ul><li>Knowing who is the customer is not always as easy as it seems and picking the right markets to focus on is life or death for your startup.</li></ul>

What markets do you want to reach?

<ul><li>You'll be able to identify key decision makers in your target customer and tailor your message to speak directly to them. </li><li>﻿You'll practice finding and listening for keywords that point to their biggest pain points which keep them up at night.</li></ul>

How do you map stakeholders?

<ul><li>See what it takes to get people over the hump and try before they buy. </li><li>Find ways for you to introduce new concepts and behaviors into a big company culture.</li></ul>

De-risking your solution

<ul><li>Demonstrate the case studies or proof points you need to keep growing and eventually scale!</li></ul>

Get the social proof to scale

Course syllabus

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Let's get to work

Let's plan to test, learn, and iterate right away in your business.

Weekly projects

Course Schedule

As a founder, most people think you need a big network to close deals. But actually, you need to partner with a few internal champions

This course builds on live workshops and hands-on projects

Active learning, not passive watching

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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