Full Circle 2024

Everything you need to build your 2025 marketing plan before 2024 ends. Start the year w/ the focus, prioritization & action plan to grow!

Matthew Spangler

The Full Circle - Building Your Complete Agent Marketing Plan

Compass Real Estate

Tribeca

Foyer Savings

Uniswap

If people don’t know you, that’s a marketing problem but if they don’t choose you, that’s a branding problem. To be successful at building your business as a real estate agent...you need both. This course delivers a complete solution. You'll get the strategies combined with actionable steps to build your brand and reach you ideal customer profile (ICP). My work at Compass created the concept of agent branding as we know it today. You'll learn how to identify your unique differentiators and build a marketing strategy that gets you in front of the right clients. Through practical examples, I’ll simplify complex concepts and provide you with proven follow-ups that have helped hundreds of agents succeed. What You’ll Leave With:🔄 A simple, repeatable system that connects each marketing activity to your core flywheel of growth.📈 Actionable strategies that tie your marketing efforts to measurable results.⭕️ A simple circular system that gives you a template to define what you should be focusing on with your marketing.👩🏾‍💻 A deeper understanding of how to take advantage of Compass' Marketing Center from one of its inventors.🎁 Exclusive preview access for the new COMPASS ONE client dashboard. Get early access to this tool and learn my techniques to market it to your clients in 2025. This course is loaded with info and NO-FLUFF (see agent feedback quote below). We'll bring a sense of calm and Zen philosophy to the teachings that tie back to the cyclical nature of marketing. I want you to succeed and feel good doing it. I look forward to helping you build a brand that lasts and a system that scales.

Any agent who wants to up-level their business and prepare in 2024 to make 2025 the best year ever in Real Estate.

Agents who are established &amp; successful and feel they could be doing more but don't think they have the time.

Agents and teams that are spending a lot of money on marketing but not sure if you're getting the return on your investment (ROI).

Agents who are new to the business and want to learn how to build a powerful personal brand.

Veteran agents who have been in the industry for a while and have been doing basic marketing forever but don't feel like its making an impac

Team leaders who want to maximize the ROI of their marketing and make sure to invest in the right place with the right messages.

Marketing managers on big real estate teams who want to learn how to level up your strategy and advise your team's agents?

Who is this course for?

What you’ll get out of this course

A brand isn't just a logo and a set of colors. You'll walk away from this course with the answers to the questions that determine your brand and the examples of how you consistently focus on the right messages.

You'll have a summary of your brand, including what matters to you and your clients and a set of differentiators you can build around.

I'll show you specific tools and techniques you can use to determine the best local area for you to focus in, saving you time and money while accelerating your growth.

You'll have identified what local area to focus in and developed a plan for how to win marketshare in that area.

We'll help distill your differentiators into 4 quadrants of a content pie-chart to help you drive consistency and quality across the messages you put out in the world.

You'll have 4 content pillars revealed that connect to your brand strategy and allow you to stop worrying about what content to make.

We'll start with a blank template and in each class you'll fill out one of the sections, resulting in a doc at the end that can guide your entire 2025 plan. We'll all work as a team to gather feedback and refine it until the end of the year.

You'll have your 2025 marketing plan 1st draft filled out and a worksheet you can use to run your monthly marketing meetings with your team.

This year I worked with the internal Compass team to brand the new client dashboard product and develop a series of marketing assets to tell the story of its power for your clients. In week 3 we'll focus on how to build this incredible platform upgrade into your marketing plan

Training on how to leverage the new COMPASS ONE client dashboard in your marketing

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Quotes from former students

Meet your instructor

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Tuesdays & Thursdays

You can expect to spend around 1 extra hour a week working on the course outside of the live sessions.

Weekly projects

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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