Cohort 1

Get access to the proven system for building AI workflows that will supercharge your growth and productivity.

Marcel Santilli

CEO, CMO, Investor, Advisor

Daniel Lopes

CTO, Founder, Product Leader

Building an AI-Led Growth Engine

Scale AI

ServiceTitan

HashiCorp

Deepgram

Ramp

Deepgram recently 25x organic traffic and 4x bookings from marketing with a unique blend of AI workflows and experts-in-the loop. Since then, leading companies like Reddit, Ramp, Homebase, and HeyGen have seen similar success with this approach. This hands-on course will teach you exactly how to apply this same approach to every GTM function, from sales to customer success and beyond. I'm distilling 1,000+ hours of learnings and real-world experience. No fluff—just actionable strategies, templates, and tools I used to build scalable organic growth. These workflows are already driving an insane amount of efficiency and growth. None of these are "prototypes." Everything we're showing is live in production and proving to deliver results.

Learn how to build AI workflows that 25x traffic + 4x revenue for Deepgram

Non-technical builders who are willing to put in a bit of work, and want practical playbooks that you can implement immediately.

Knowledge workers wanting to programmatically delegate tasks to AI more effectively.

Founders &amp; business leaders looking to build scalable growth engines for them and their teams.

Who is this course for

What you’ll get out of this course

Discover how to pinpoint the most impactful areas for applying AI using the Jobs-to-be-Done framework. This module will help you focus on where AI can make the biggest difference in your day-to-day or function.

Jobs-to-Be-Done: Identify the Right Use Cases for Applying AI

Get inspired by real-world examples of AI workflows that are already driving growth and efficiency. Learn from case studies across various jobs-to-be-done.

AI in Action: Real-World Workflows

Before you start building, you need to know the basics. This isn’t a boring theory session—it’s about getting your hands dirty with the core components of AI workflows. You’ll learn how to piece it all together so you’re ready to roll.

AI Workflows 101: The Fundamentals

Time to stop thinking and start doing. You’ll build your very first AI workflow, step by step. By the end, you won’t just have a theoretical understanding—you’ll have a fully functional workflow ready to deploy. This is about building your confidence that you can do it too.

Building Your First AI Workflow

You don’t need a doctorate to talk to AI. Learn the art of crafting effective AI prompts that deliver the results you need, consistently.&nbsp;

Prompting Like a Pro (No PhD Required)

AI is only as good as what you feed it. We’re going to drill into the importance of high-quality inputs. We’ll show you how to structure and refine your inputs to ensure your outputs are accurate and valuable.

Garbage In, Garbage Out: Getting Your Inputs Right

AI doesn’t work in a vacuum. Context is everything. We’ll show you how to set the right context by focusing on role, audience, and intent. It’s the secret sauce that makes your AI outputs actually useful.

Context is King: Role, Audience, Intent

Take your skills to the next level by learning how to build advanced AI workflows using more complex chain-of-thought steps. This module will teach you how to handle complex, multi-step processes with ease.

Leveling Up: Building Advanced Workflows

Nothing’s perfect on the first try. You’ll learn how to test your workflows, iterate on them, and keep improving. This is where good workflows become great.

Test, Tweak, Repeat: Iterating Your Workflows

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

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Meet your instructor

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Tuesdays & Thursdays

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May 7, 2022

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Weekly projects

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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