Building an AI-Led Growth Engine

New
·

8 Days

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Cohort-based Course

Get access to the proven system for building AI workflows that will supercharge your growth and productivity.

This course is popular

3 people enrolled last week.

Companies I've helped grow 🚀

Scale AI
ServiceTitan
HashiCorp
Deepgram
Ramp

Course overview

Learn how to build AI workflows that 25x traffic + 4x revenue for Deepgram

Deepgram recently 25x organic traffic and 4x bookings from marketing with a unique blend of AI workflows and experts-in-the loop.


Since then, leading companies like Reddit, Ramp, Homebase, and HeyGen have seen similar success with this approach.


This hands-on course will teach you exactly how to apply this same approach to every GTM function, from sales to customer success and beyond.


I'm distilling 1,000+ hours of learnings and real-world experience. No fluff—just actionable strategies, templates, and tools I used to build scalable organic growth.


These workflows are already driving an insane amount of efficiency and growth. None of these are "prototypes." Everything we're showing is live in production and proving to deliver results.

Who is this course for

01

Non-technical builders who are willing to put in a bit of work, and want practical playbooks that you can implement immediately.

02

Knowledge workers wanting to programmatically delegate tasks to AI more effectively.



03

Founders & business leaders looking to build scalable growth engines for them and their teams.

What you’ll get out of this course

Jobs-to-Be-Done: Identify the Right Use Cases for Applying AI

Discover how to pinpoint the most impactful areas for applying AI using the Jobs-to-be-Done framework. This module will help you focus on where AI can make the biggest difference in your day-to-day or function.

AI in Action: Real-World Workflows

Get inspired by real-world examples of AI workflows that are already driving growth and efficiency. Learn from case studies across various jobs-to-be-done.

AI Workflows 101: The Fundamentals

Before you start building, you need to know the basics. This isn’t a boring theory session—it’s about getting your hands dirty with the core components of AI workflows. You’ll learn how to piece it all together so you’re ready to roll.

Building Your First AI Workflow

Time to stop thinking and start doing. You’ll build your very first AI workflow, step by step. By the end, you won’t just have a theoretical understanding—you’ll have a fully functional workflow ready to deploy. This is about building your confidence that you can do it too.

Prompting Like a Pro (No PhD Required)

You don’t need a doctorate to talk to AI. Learn the art of crafting effective AI prompts that deliver the results you need, consistently. 

Garbage In, Garbage Out: Getting Your Inputs Right

AI is only as good as what you feed it. We’re going to drill into the importance of high-quality inputs. We’ll show you how to structure and refine your inputs to ensure your outputs are accurate and valuable.

Context is King: Role, Audience, Intent

AI doesn’t work in a vacuum. Context is everything. We’ll show you how to set the right context by focusing on role, audience, and intent. It’s the secret sauce that makes your AI outputs actually useful.

Leveling Up: Building Advanced Workflows

Take your skills to the next level by learning how to build advanced AI workflows using more complex chain-of-thought steps. This module will teach you how to handle complex, multi-step processes with ease.

Test, Tweak, Repeat: Iterating Your Workflows

Nothing’s perfect on the first try. You’ll learn how to test your workflows, iterate on them, and keep improving. This is where good workflows become great.

This course includes

2 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Nov 8—Nov 10

    Nov

    8

    Building an AI-Led Growth Engine: Live Session 1

    Fri 11/85:00 PM—8:00 PM (UTC)

    Intro to AI-Led Growth

    0 items

    Jobs-to-Be-Done: Identifying the Right Use Cases

    0 items

    AI in Action: Real-World Workflows

    0 items

    AI Workflows 101: The Fundamentals

    0 items

    Building Your First AI Workflow

    0 items

Week 2

Nov 11—Nov 15

    Nov

    15

    Building an AI-Led Growth Engine: Live Session 2

    Fri 11/155:00 PM—8:00 PM (UTC)

    Prompting Like a Pro (No PhD Required)

    0 items

    Garbage In, Garbage Out: Getting Your Inputs Right

    0 items

    Context is King: Role, Audience, Intent

    0 items

    Leveling Up: Building Advanced Workflows

    0 items

    Test, Tweak, Repeat: Iterating Your Workflows

    0 items

What people are saying

        Highly recommend this workshop. One of the most inspiring and exciting sessions I have attended in a long time!
Kyle Gaudreau

Kyle Gaudreau

Head of Growth, Homebase
        This workshop is packed with gold nuggets and actions steps that i can immediately implement in my own startup! It's definitely worth it.
Zhenni Wu

Zhenni Wu

Co-Founder & GTM
        Highly recommended, folks. Marcel knows his thing!
Paulo Martins

Paulo Martins

Founder & CEO, Arena
        If you're looking to dive into the next-gen of marketing, I'd def recommend attending. The learnings are well worth your time.
Kenneth Tsai

Kenneth Tsai

Growth Marketer
        I'll be honest, as far as content automation goes, I thought it sounded a little "too good to be true," but it's not. After attending the last workshop, I'm using all I learned and it's paying huge dividends for me and my company. Attend this workshop! It's worth it!
Chaz Ross-Munro

Chaz Ross-Munro

Head of Marketing
        I was in the first one and I can share this content is highly impactful and useful. Marcel has a track record of building growth for enterprise and startups. Founders & growth marketers will get the most out of this including a list of tools and tactics to put to work immediately. 🚀 🎯
Bob Summers

Bob Summers

CEO, Goodcall

Meet your instructor

Marcel Santilli

Marcel Santilli

CEO, CMO, Investor, Advisor

Over the last decade, I helped startups grow from $0 to a combined $1B+ in ARR including three unicorns: Scale AI, ServiceTitan, and HashiCorp. I previously served as CMO at Deepgram, a leader in voice AI, and advice startups on how to grow with a mix content, community, PLG and the right GTM strategy.


I'm now the Founder & CEO of GrowthX.ai.

Daniel Lopes

Daniel Lopes

CTO, Founder, Product Leader

I'm a founder, engineer, and product manager based in San Francisco. Previously, co-founder & CTO of Canopy (a spin-off from 37signals). Before Canopy, I led web engineering and product at IFTTT.


Currently helping with all things tech & product at GrowthX.ai and working as an Entrepreneur in Residence at Techstars.

A pattern of wavy dots

Join an upcoming cohort

Building an AI-Led Growth Engine

Cohort 1

$799

Dates

Nov 8—15, 2024

Payment Deadline

Nov 7, 2024
A pattern of wavy dots

Join an upcoming cohort

Building an AI-Led Growth Engine

Cohort 1

$799

Dates

Nov 8—15, 2024

Payment Deadline

Nov 7, 2024

$799

8 Days