Cohort 1

Transform the impact of Design Ops initiatives and establish yourself as a strategic partner in your organisation.

ClearScore

Lloyds Bank

Halifax

Laurent Christoph

Design Ops Leader, Ex-Lloyds, Ex-ClearScore, 17 yrs experience, Speaker

Scale the impact of Design Operations in 3D: Diligence, Decision & Discipline

Pet Protect

Design Operators frequently struggle with complex challenges such as scaling design teams and managing headcount, defining unified design processes in distributed agile environments, creating meaningful career frameworks or improving colleague engagement and retention. Driving some of these initiatives can be very time-consuming yet they often fail to deliver meaningful impact. What differentiates failed initiatives from successful ones? Is it creativity? Vision? A top-down mandate? Efficiency? It actually comes down to 3 factors: Diligence, Decision and Discipline. Diligence is about identifying the true needs of the organisation. Decision is about having a strategic and repeatable decision making process that gets stakeholders on board. Discipline is about instilling accountability towards execution because without execution there's no impact. Learn how to apply the 3D framework, a practical blueprint for driving meaningful change, scaling design capabilities and delivering true value to your organisation. Transform your own operating model and level of impact: ✅ From Tactical thinking --&gt; To Strategic thinking✅ From Wasting resources and energy --&gt; To Focusing on biggest opportunities✅ From Measuring success through outputs --&gt; To Delivering sustainable business value✅ From Operations engine --&gt; To Organisational influencer 📚 Overwhelmed with too much to do? Get my Design Ops Playbook Get the shortcuts but learning from my own failures and successes. I'll share with you all the critical success factors and pitfalls to avoid for these core Design Ops topics: 🪜Careers frameworks: get a step-by-step process for creating successful career frameworks in less time, get people on board and communicate effectively. Save hours of work and headache 🫂 People management and performance: get the golden rules for line management excellence, how to run effective 1:1, performance reviews and talent management 🏘️ Communities of practices: I'll share my approach for setting the strategy for communities of practice and how I doubled engagement as a result ↗️ Scaling Design frameworks, processes and mindsets: I'll show you how I scaled Design Thinking to 5,000 people at Lloyds and how to use the Mindset - Tools - Skills model 👋 Fostering a design culture: discover the framework I use to make 'culture' tangible and create positive and lasting change 🎉 Employee engagement: I'll show you how I increased engagement from 58% to 80%, the pitfalls to avoid and how to decide where to invest your energy 🛠️ Tooling management and strategy: the exact process I used to set my tooling strategy, run an RFP without drowning in admin (I saved £100k at my previous company in just a few weeks) 🎢 Effective change management strategies ➕ Complete with 1:1 coaching and a bonus session on how to present DesOps work to Executives (because I also coach people on public speaking and impactful presentations) 🔥 NEW BONUS SESSION: Peter Boersma will run a 90 min workshop on how to create and maintain a Design Ops roadmap for influence.

Unlock your potential as a strategic force —not just an operations engine.

Design Ops professionals who want to establish themselves as strategic partners and elevate their impact﻿

Designers who are taking on DesOps responsibilities and want to grow in that space by avoiding pitfalls and learning best practices

Design Leaders who want to get started on Design Ops but don't have the budget to hire or outsource

Who is this course for

"I'm not sure how I come across, how  my experience compares". Trust me: it's in your head. Variety of backgrounds makes it more valuable.

Don't compare yourself to others: all levels welcome

Showing up and doing the work is what will drive your transformation. It's so worth it and I will support you.

Be ready to put the work in

I've helped people make immediate progress at work and improve their chances of getting a new role.

Open to you, whether in role or looking for a new gig

What you’ll get out of this course

Design Ops is often perceived as 'the oil in the engine' yet struggle to be recognised as a strategic function. Move from reactive to proactive and grow influence by changing the way you operate to the 3D modus operandi.

Scale the impact of Design Ops in your organisation and establish your new own operating model for success with the 3D framework 

Learn how to assess and map the power dynamics within your organisation so you can identify the biggest leverage points for impact and avoid predictable pitfalls.

Diligence - Uncover the unwritten rules of how your organisation works so you can grow your influence and reputation

Skip the uphill battle of having to constantly justify your work by using a systematic and repeatable decision making process. Drive with clarity &amp; alignment. Identify the critical assumptions that put your intended impact at risk.

Decision - Make better decisions on which DesOps initiatives to take forward (or ditch) with a powerful decision-making framework 

As teams grow, ad-hoc practices can’t scale without a disciplined approach towards execution and performance. Identify your lead and lag measures, the importance of keeping a scorecard up to date and why accountability ultimately help drive impact.

Discipline - Deliver initiatives emphatically and completely by keeping everyone accountable, instilling discipline towards execution

Get the shortcuts by learning what it takes to make core Design Ops initiatives successful including fostering a design culture, careers frameworks, scaling processes &amp; principles, design in agile set ups, employee engagement and tooling strategy.

Understand the pitfalls and critical success factors for core DesOps topics

Position yourself as a credible strategic partner by harnessing the power of great communication, presentation and storytelling skills. Learn how to connect with Executives and create powerful narratives that convince them to say 'yes'.

Advocate for Design Ops as a strategic partner and get support by boosting your presentation skills to Executives

Learn the 5 step-process to create and maintain a Design Ops roadmap and leave the workshop run by expert Peter Boersma with a first draft of your roadmap.

Create your first Design Ops roadmap for better prioritisation and greater influence

We go in-depth here with 32 lessons to go through the theory, 7 live sessions to apply it together and 5 projects to build your skills.

38 lessons, 7 live sessions, 5 projects 

Get direct and detailed feedback on all your assignments to help you go further in your learning journey and really transform your skills.

Direct feedback on assignments

Get access to all my frameworks, tools and mindset shifts to deliver successful Design Ops initiatives 

My Design Ops playbook

Get a personalised coaching session with Laurent to solve a personal challenge (e.g. at work, in your career). 

1:1 coaching session (45 min)

Grow your network, stay accountable and share insights with like-minded Design Ops pros and Design Leaders

Your own Design Ops Peer Group

Learn the 5 step-process to create and maintain a Design Ops roadmap from Design Ops giant Peter Boersma in this free bonus live session. 

Bonus session: Design Ops roadmap with Peter Boersma 

Go back to course content and recordings whenever you need to.

Lifetime access to recordings and material

Share your new skills with your employer or on LinkedIn.

Certificate of completion

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

What people are saying

Meet your instructors

Meet your instructor and cohort members &amp; get set up for successful learning

22 Sept: Kick off Live Session

Live sessions take place once week, usually for 90 minutes.

3 x Live sessions, every Thursday 

Choose a Design Ops initiative to work on and put the learnings into practice by completing the assignments. It's the best way to learn + get individual feedback.

Weekly Design Ops project

Each member gets 1 individual coaching session to schedule at any time during the course period

1:1 coaching 

Design Ops giant Peter Boersma (ex Miro, Adaptive Path, Service Now) shares the critical role that roadmaps play in scaling the impact of Design Ops. Leave the session with a first draft roadmap.

Bonus: How to create and maintain a Design Ops roadmap with Peter Boersma (Live)

Influence Executives and position Design Ops as a key business enabler by boosting your presentation and speaking skills.

Bonus: Presenting Design Ops work to Executives (Live)

Reflect on the light bulb moments, early successes and big ideas to take forward

17 Oct: End of course group reflection (Live)

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners throughout the course, learning from different experiences and perspectives.

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

Learn with a cohort of peers

Learning is better with cohorts

Frequently Asked Questions

Video: Unlearning - how to make a successful Design Ops move into a new organisation 

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