Cohort 5 

Leverage your content and conversational UX expertise to design user-centered GenAI  applications

Maaike Groenewege

Designing Generative AI for conversations and content

Independer.be | Antwerp

OneReach.ai

Generative Ai Strategy

ABN AMRO

Note: this course is for those of you in Europe and the US. ﻿So you've played around with ChatGPT, Bing, Claude and Gemini, wrote some prompts and you're wondering what's next? What's the hype all about? Then this course is for you. Structured designFor me, Generative AI starts to sing once we move beyond basic, one-off prompting for ourselves, and start desiging GenAI workflows and apps that really help users reaching their goals. And for that, we need a structured design approach. 3 core components of a GenAI-applicationThis course will give you an introduction into the three core components of a well-designed GenAI application: prompts, workflows and retrieval augmented generation. You'll learn theory, build small prototypes and explore GenAI tooling. And possibly one of the biggest perks: you'll connect with others in this space, and learn together! Are you a content professional? You're on your way to succes already!Understanding user needs on a task-based level and knowing how to write proper instructions are two core skills for any GenAI designer. And as a content professional, chances are that might already know how to do this! And if not, you'll probably find it quite easy and fun to learn. Small groupsHuman connection is one of my own core professional values. That's why I keep my courses extremely small: just 15 participants. This way, we'll have enough time for real interaction, experimentation and learning together.

Move beyond prompting in ChatGPT, start designing user-centered AI-applications

Conversation designers who want to expand their current skillset so that they can design LLM-based and hybrid conversational interfaces.

Technical writers and knowledge base managers who are curious how GenAI can turn your static knowledge into interactive user support.

Content professionals who want to optimise their content workflows with Generative AI or want to move into a broader GenAI design role.

Who is this course for

What you’ll get out of this course

You'll learn how to use user-task analysis and the task-flow mapping canvas to sketch the broad design of your GenAI app.

A solid understanding of the GenAI design process

The system prompt is the beating heart of a GenAI app. We'll start system prompt design from scratch, and design our way up to prompts that are robust and useful.

Learn to design with  system prompts

Contrary to conversational flows, AI-workflows are all about getting things done. You'll learn how to break down a user task into its individual components and where to apply GenAI (and where to keep the human in the loop :-) )

Learn to design AI-workflows

RAG, or talk-to-your-document, is one of the most popular use cases for GenAI. But uploading your 200-page document and then being able to ask it a question...how user-centered is that? I'll teach you some design techniques for making your RAG way more interactive.

Learn to design interactive RAG

I'll upload most of the theory of this course upfront in bite-sized videos. This leaves plenty of time for co-building sessions and demos.

Hands-on cobuild sessions for small and manageable projects. With examples that you can try rebuilding yourself!

There is so much more out there than just ChatGPT! I'll use different tools in each session, so you get an idea of GenAI tooling and support.

Learn new GenAI tools

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Head of Conversation Design @Nibble AI Negotiation Tech

What people are saying

Meet your instructor

Cohort 12

Monday May 19th

Wednesday May 21st

Monday May 26th

Wednesday May 28th

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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