For students enrolled in the September 2023 Newsletter Playbook Course

The Newsletter Playbook September 2023

The frameworks, tactics, and templates you need to build, scale, and monetize your newsletter.

Jack Raines

Nathan Baugh

The Newsletter Playbook

Over five days, we will teach you the keys to growing your newsletter from 0 to 10,000 to 100,000 readers, building a cash flow machine along the way. We will break down the four business models for newsletters, the best social media growth tactics, the optimal tech stack, collaborating with other creators, and more.

You're a creator looking to own your audience.

You're a founder looking to grow your brand.

You're a solopreneur looking to diversify your revenue streams.

Who this course was built for

Key Outcomes

Build a content engine that compounds and lets you produce, without burnout. Should you write long-form? Is curated content more your speed? What are Nathan and Jack's creative processes? We will talk about all of this and more.

Build a content flywheel

So your content is fantastic. How do we get it in front of hundreds of thousands of eyeballs? Organic growth? Cross-promotions? Paid promos? Don't worry, we cover it all.

Grow your audience

This is kind of the point, right? Believe it or not, there is more than one way to monetize your content. From ads, to subscriptions, to selling your own products, to leveraging your content to find employment, we break it all down.

Start making money

We have messed up a lot of things over the last two years, and we want you to avoid those mistakes. What is the perfect welcome email? How should my landing page be set up? When should I publish? Don't worry, we've got you.

Learn two years of our best practices

Writing is a lonely pursuit, and we would have stopped a long time ago without our support groups. Besides the X's and O's of writing, we want to connect you with other likeminded creators looking to elevate their game.

Join a network of like-minded creators

CEO, Litquidity Capital; Scout, Bain Capital

See what people are saying

You have to know what you want to build before we can help you scale it. Day one covers your goals, our preferred tech stacks (and why we have those preferences), and the four primary newsletter business models. By the end of Day 1, you understand the blueprint behind successful newsletters.

Day 1: Goals, Tech Stack, and Business Models

We will discuss the differences between curated and created content, and why you might choose each one. We'll also break down which content structures work with which monetization structures, design the perfect welcome email, figure out your optimal publishing cadence, and provide a framework for idea generation.

Day 2: Figuring Out Your Content

We get more in the weeds on Day 3. Here, we'll cover social media growth, collaborating with other creators, referral programs, recommendations, building your "brand," major do not's of social media, and other growth tips. This is the most important day of the course.

Day 3: Growth

We introduced the four monetization methods earlier in the course. Now, we'll show you how to actually monetize your work. We give an in-depth breakdown of paid subscriptions, sponsorships, upselling your own product, and leveraging your content for employment opportunities.

Day 4: Cash Flow

Today, we'll spend the first half of the class breaking down our most specific actionable tips that we wish we had known when we were getting started, and we'll close out the class with a 30 minute Q&amp;A to answer any questions specific to your newsletters. By the end of the course, you will be an expert in all things newsletter.

Day 5: Dark Arts and Q&A

Course Breakdown:

Meet your instructors

You need to learn from someone who has actually walked the walk, and we both scaled our newsletters to six-figure businesses before launching this course.

Learn from a duo who walks the walk

Live Q&amp;A sessions help us cater our curriculum to address your specific needs and questions.

The content focuses on *you*

You will learn a ton from your classmates as well, and cohorts make a valuable support network as you continue to build your newsletter.

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