The Newsletter Playbook
4.5 (20)
5 Days
·Cohort-based Course
The frameworks, tactics, and templates you need to build, scale, and monetize your newsletter.
The Newsletter Playbook
4.5 (20)
5 Days
·Cohort-based Course
The frameworks, tactics, and templates you need to build, scale, and monetize your newsletter.
Course overview
The Newsletter Playbook
Over five days, we will teach you the keys to growing your newsletter from 0 to 10,000 to 100,000 readers, building a cash flow machine along the way.
We will break down the four business models for newsletters, the best social media growth tactics, the optimal tech stack, collaborating with other creators, and more.
Who this course was built for
01
You're a creator looking to own your audience.
02
You're a founder looking to grow your brand.
03
You're a solopreneur looking to diversify your revenue streams.
Key Outcomes
Build a content flywheel
Build a content engine that compounds and lets you produce, without burnout. Should you write long-form? Is curated content more your speed? What are Nathan and Jack's creative processes? We will talk about all of this and more.
Grow your audience
So your content is fantastic. How do we get it in front of hundreds of thousands of eyeballs? Organic growth? Cross-promotions? Paid promos? Don't worry, we cover it all.
Start making money
This is kind of the point, right? Believe it or not, there is more than one way to monetize your content. From ads, to subscriptions, to selling your own products, to leveraging your content to find employment, we break it all down.
Learn two years of our best practices
We have messed up a lot of things over the last two years, and we want you to avoid those mistakes.
What is the perfect welcome email? How should my landing page be set up? When should I publish?
Don't worry, we've got you.
Join a network of like-minded creators
Writing is a lonely pursuit, and we would have stopped a long time ago without our support groups. Besides the X's and O's of writing, we want to connect you with other likeminded creators looking to elevate their game.
The Newsletter Playbook
See what people are saying
Austin Rief
Amanda Natividad
Blake Burge
Litquidity
Tim Denning
Money With Katie
Course Breakdown:
01
Day 1: Goals, Tech Stack, and Business Models
You have to know what you want to build before we can help you scale it. Day one covers your goals, our preferred tech stacks (and why we have those preferences), and the four primary newsletter business models.
By the end of Day 1, you understand the blueprint behind successful newsletters.
02
Day 2: Figuring Out Your Content
We will discuss the differences between curated and created content, and why you might choose each one. We'll also break down which content structures work with which monetization structures, design the perfect welcome email, figure out your optimal publishing cadence, and provide a framework for idea generation.
03
Day 3: Growth
We get more in the weeds on Day 3. Here, we'll cover social media growth, collaborating with other creators, referral programs, recommendations, building your "brand," major do not's of social media, and other growth tips.
This is the most important day of the course.
04
Day 4: Cash Flow
We introduced the four monetization methods earlier in the course. Now, we'll show you how to actually monetize your work.
We give an in-depth breakdown of paid subscriptions, sponsorships, upselling your own product, and leveraging your content for employment opportunities.
05
Day 5: Dark Arts and Q&A
Today, we'll spend the first half of the class breaking down our most specific actionable tips that we wish we had known when we were getting started, and we'll close out the class with a 30 minute Q&A to answer any questions specific to your newsletters.
By the end of the course, you will be an expert in all things newsletter.
Meet your instructors
Jack Raines
Jack writes Young Money, a 2x per-week finance blog with 50,000 readers, and edits Exec Sum, a daily financial newsletter with 250,000 readers.
He regularly drops A+ satire pieces on Linkedin, he was deported from Norway in November 2021, and he is an MBA candidate at Columbia Business School.
Nathan Baugh
Nathan spends the majority of his time building World Builders, his newsletter with 75,000+ weekly readers.
He's grown his Twitter audience to 200,000+ around the concept of storytelling while writing his first book and building out a content marketing agency.
Live Cohorts Allow Us to Focus on *Your* Goals
Learn from a duo who walks the walk
You need to learn from someone who has actually walked the walk, and we both scaled our newsletters to six-figure businesses before launching this course.
The content focuses on *you*
Live Q&A sessions help us cater our curriculum to address your specific needs and questions.
Learn with a cohort of peers
You will learn a ton from your classmates as well, and cohorts make a valuable support network as you continue to build your newsletter.
Frequently Asked Questions
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