The Newsletter Playbook
9.1
(8 ratings)
2 Weeks
·Cohort-based Course
The tactical strategies you need to build, scale, and monetize your newsletter. Made by creators, for creators.
Hosted by
Jack Raines and Nathan Baugh
300,000+ combined readers
Last chance to enroll
3
days
14
hours
35
mins
Course overview
Over five days, we will teach you the keys to growing your newsletter from 0 to 10,000 to 100,000 readers, building a cash flow machine along the way.
We will break down the four business models for newsletters, the best social media growth tactics, the optimal tech stack, collaborating with other creators, and more.
01
You're a creator looking to own your audience.
02
You're a founder looking to grow your brand.
03
You're a solopreneur looking to diversify your revenue streams.
Build a content engine that compounds and lets you produce, without burnout.
Learn the keys of "hustling for distribution" and getting your content in front of the right people.
Review tactical tips to monetize your newsletter and define your monetization strategy (ads, subscriptions, and more).
Put it all together and launch your newsletter into the world.
You will know all of the do's and don't's to most effectively grow your newsletter.
9.1
(8 ratings)
Austin Rief
Amanda Natividad
Blake Burge
Litquidity
Tim Denning
Money With Katie
The Newsletter Playbook: 2.0
$750 USD
Dates
Mar 27 - Apr 5, 2023
Payment Deadline
Mar 27, 2023
Don't miss out! Enrollment closes in 4 days
01
Day 1: Goals, Tech Stack, and Business Models
You have to know what you want to build before we can help you scale it. Day one covers your goals, our preferred tech stacks (and why we have those preferences), and the four primary newsletter business models.
By the end of Day 1, you understand the blueprint behind successful newsletters.
02
Day 2: Figuring Out Your Content
We will discuss the differences between curated and created content, and why you might choose each one. We'll also break down which content structures work with which monetization structures, design the perfect welcome email, figure out your optimal publishing cadence, and provide a framework for idea generation.
03
Day 3: Growth
We get more in the weeds on Day 3. Here, we'll cover social media growth, collaborating with other creators, referral programs, recommendations, building your "brand," major do not's of social media, and other growth tips.
This is the most important day of the course.
04
Day 4: Cash Flow
We introduced the four monetization methods earlier in the course. Now, we'll show you how to actually monetize your work.
We give an in-depth breakdown of paid subscriptions, sponsorships, upselling your own product, and leveraging your content for employment opportunities.
05
Day 5: Dark Arts and Q&A
Today, we'll spend the first half of the class breaking down our most specific actionable tips that we wish we had known when we were getting started, and we'll close out the class with a 30 minute Q&A to answer any questions specific to your newsletters.
By the end of the course, you will be an expert in all things newsletter.
Jack writes Young Money, a 2x per-week finance blog with 34,000 readers, and edits Exec Sum, a daily financial newsletter with 225,000 readers.
He regularly drops A+ satire pieces on Linkedin, he was deported from Norway in November 2021, and he is an MBA candidate at Columbia Business School.
Nathan spends the majority of his time building World Builders, his newsletter with 51,000+ weekly readers.
He's grown his Twitter audience to 200,000+ around the business of storytelling, specifically within business & tech. He has parlayed that into consulting for venture-backed tech startups.
The Newsletter Playbook: 2.0
$750 USD
Dates
Mar 27 - Apr 5, 2023
Payment Deadline
Mar 27, 2023
Don't miss out! Enrollment closes in 4 days
Learn from a duo who walks the walk
You need to learn from someone who has actually walked the walk, and we both scaled our newsletters to six-figure businesses before launching this course.
The content focuses on *you*
Live Q&A sessions help us cater our curriculum to address your specific needs and questions.
Learn with a cohort of peers
You will learn a ton from your classmates as well, and cohorts make a valuable support network as you continue to build your newsletter.
Sign up to be the first to know about course updates.
The Newsletter Playbook: 2.0
$750 USD
Dates
Mar 27 - Apr 5, 2023
Payment Deadline
Mar 27, 2023
Don't miss out! Enrollment closes in 4 days