Cohort 1

Advocate for your ideas, influence product and step up your design career.

Femke

Lead product designer, podcaster, educator and mentor.

Product Strategy for Designers

Uber

Uber Eats

Wealthsimple

Gusto

For coaching options, visit www.femke.design/course ﻿Learn to build strategic influence, have more impact and deliver more value to your team. Are you working in a low design maturity organization? Do others understand the value of design? Are you given space to have influence and impact in your role? This course takes you through 6 modules in 6 weeks. Together, we'll discuss how to make sense of ambiguous product challenges, make design decisions based in strong rationale, build confidence through communication, storytelling and design principles. I know what it's like to have a great idea that you spend hours working on, only to have it fall flat on stakeholders who don't share your vision. I know what it's like to work at a company with low design maturity where you struggle to get heard, let alone even considered by the product team. I know what it's like to be nervous presenting and communicating with senior leaders, where you feel like you're winging it and hoping for the best. I've worked through these and more challenges with resilience, which I believe has helped me grow from Junior Designer to Design Manager in just six years.

Advocate for your ideas, influence product and step up your design career
 

Junior - Mid-level designers You're confident in your craft – now you're looking to level up design strategy and influence

In-house designers You work in-house (not an agency) and within a design team (not recommended for teams of one).

Challenge-driven individuals You're looking to move beyond being handed solutions in briefs – you want to influence the roadmap.

Career climbers You have a strong visual design background and are interested in levelling up – you want to showcase the value of design.

Who is this course for?

What you'll get

Develop the skills needed to strategically influence product strategy, feel empowered to make a difference on your team and present with confidence.

Specific frameworks for getting stakeholders bought into your work

Learn alongside an engaged community, join live working sessions with Femke and course alumni mentors every week, PLUS gain templates, resources, and worksheets you can repurpose for later.

Hands on learning through video and live sessions

Unlock the tools needed to turn an ambiguous project into an articulated plan while gaining cross-functional alignment along the way.

Learn hands-on with Femke in weekly live sessions

Develop the skills needed to strategically influence product strategy and feel empowered to make a difference in your team with all-new exclusive content from Femke - not available anywhere else!

All-new lesson videos to help you build conviction in your design decisions

Hear from product and design leaders at leading tech companies. You'll get an insider look into how they work with stakeholders.

Learn from leading industry guests

I'll share how to gain the confidence to take on PM responsibilities when needed, and learn the product industry's best-kept secret - how to write an effective PRD (product requirements document).

Introduction to Product

Create a vision for your team that will inspire confidence. Together we'll work towards increasing confidence in contributing to product strategy, and I'll also share how to influence product strategy through design and the difference between outcomes and output.

Develop product strategy

Learn how to write a product manifesto. By creating principles for a team, segment, or project you will learn the principles of decision-making, and alignment.

Craft principles

Communication across teams can be difficult. Through prompts, we will focus on how to create a foundation for successful collaboration with your peers, become a proactive communicator, and create a communication strategy (with tried-and-true templates!)

Lead through communication

Storytelling is an art form. Gain confidence and find your style through the components that make up a good story and ensure your story has a strong foundation - every time.

Become an engaging storyteller

Put everything you've learned into action and finally join the product roundtable. In this module, we'll discuss how to effectively bring ideas and suggestions to Design Leadership.

Influence design culture

Course syllabus

Meet your instructor

Taken by designers at some of the worlds leading design teams

Join Femke and teaching assistance once a week to discuss module topics, interact with peers and get insight. Sessions run at 10am PST and are recorded.

Live class sessions

Special guest calls&nbsp;with experts in the field where you can ask questions

Live Guest Q&A's

Self pace yourself through one module each week, packed with lesson videos, optional exercises and templates to grow your skills.

Self-paced modules

Course schedule

What people are saying

Hear directly from leaders

Learn to make sense of ambiguous product challenges while gaining cross-functional alignment. Femke will help you navigate becoming a strategic partner to product.

Turn an ambiguous project into an articulated plan

Get access to valuable resources, templates, and worksheets that you can use to gain influence in your teams.

Interactive and resource-based

You'll interact and learn from Femke, course alumni mods, and meet like-minded individuals in our weekly live sessions.

Learn with a cohort of peers

Step up your design career

Access a growing recording library of special guest Q&A's

What you’ll get out of this course

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

Describe a key outcome or topic covered in your course

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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