Cohort 1

It's your job to grow the business. Learn how to do it strategically and efficiently - without burning yourself out.

Lisa Kennelly

Experienced growth and marketing leader @ Klarna, Fishbrain, Clue; startup advisor, coach, and mentor

The Lonely Marketer's Guide to Startup Growth

As the lone marketer on the team or a founder driving marketing at a venture-backed high-growth B2C startup, you're looking for 10x impact. This course will help you elevate your startup marketing strategy from "spray and pray" to a laser-focused growth system.

Your guidebook for startup marketing success

Marketing leads who are the first marketing hire in their startup and have a mandate to drive growth - both with and without cash to spend.

Growth leads who were brought in to do "growth hacking" and need to explain there's no such thing - but you know a better way.

Startup founders who are responsible for wearing the marketing hat - while juggling every other business responsibility.

Who is this course for?

What you’ll get out of this course

Develop a marketing plan you can immediately implement for the coming quarter or year ahead. Ensure it's aligned with business goals and is achievable within your resources and budget.

Create a marketing plan you can deliver on

Whether you're talking to product, engineering, your founder/CEO, or even your investors, you'll be able to ask the tough (but necessary!) questions and justify your decisions and recommendations.

Manage stakeholder conversations with confidence

No more spraying and praying. You'll be able to confidently determine which marketing channels you should focus on, where you should experiment, and which ones you can ditch.

Identify critical growth channels

As a marketing generalist in a small company, get used to saying "no" a lot. Simplify your to-do list and learn how to optimize for business impact.

Ruthlessly prioritize your time and energy

You can't fight every battle, but you can make smart decisions about which hills are worth dying on. Reframe your challenges so you can take a 30,000 foot view of your company's growth levers.

Stay sane and keep perspective

Startup marketing can feel isolating and lonely. But you're not the only one facing these challenges. Commiserate and learn from others in the same situation and build your network in the startup growth world.

A community of like-minded marketers

What people are saying

Meet your instructor

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Three 1-hour interactive workshops with me and other course participants.

March 5, 7, and 9

Optional coaching sessions to work through your challenges.

AMAs

Weekly projects

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

Course completed by

About this course

Get notified about the next cohort

Learn from live sessions