All courses Marketing

The Lonely Marketer's Guide to Startup Growth

4.5

(14 ratings)

5 Days

Cohort-based Course

It's your job to grow the business. Learn how to do it strategically and efficiently - without burning yourself out.

The Lonely Marketer's Guide to Startup Growth

4.5

(14 ratings)

5 Days

Cohort-based Course

It's your job to grow the business. Learn how to do it strategically and efficiently - without burning yourself out.

Hosted by

Lisa Kennelly

Growth marketing executive @ Klarna, Fishbrain, Clue; advisor + coach + mentor

Lisa Kennelly

Growth marketing executive @ Klarna, Fishbrain, Clue; advisor + coach + mentor

Course overview

Your guidebook for startup marketing success

As the lone marketer on the team or a founder driving marketing at a venture-backed high-growth B2C startup, you're looking for 10x impact. This course will help you elevate your startup marketing strategy from "spray and pray" to a laser-focused growth system.

Who is this course for?

Marketing leads who are the first marketing hire in their startup and have a mandate to drive growth - both with and without cash to spend.

Growth leads who were brought in to do "growth hacking" and need to explain there's no such thing - but you know a better way.

Startup founders who are responsible for wearing the marketing hat - while juggling every other business responsibility.

Marketing leads who are the first marketing hire in their startup and have a mandate to drive growth - both with and without cash to spend.

Growth leads who were brought in to do "growth hacking" and need to explain there's no such thing - but you know a better way.

Startup founders who are responsible for wearing the marketing hat - while juggling every other business responsibility.

What you’ll get out of this course

Create a marketing plan you can deliver on

Develop a marketing plan you can immediately implement for the coming quarter or year ahead. Ensure it's aligned with business goals and is achievable within your resources and budget.

Manage stakeholder conversations with confidence

Whether you're talking to product, engineering, your founder/CEO, or even your investors, you'll be able to ask the tough (but necessary!) questions and justify your decisions and recommendations.

Identify critical growth channels

No more spraying and praying. You'll be able to confidently determine which marketing channels you should focus on, where you should experiment, and which ones you can ditch.

Ruthlessly prioritize your time and energy

As a marketing generalist in a small company, get used to saying "no" a lot. Simplify your to-do list and learn how to optimize for business impact.

Stay sane and keep perspective

You can't fight every battle, but you can make smart decisions about which hills are worth dying on. Reframe your challenges so you can take a 30,000 foot view of your company's growth levers.

A community of like-minded marketers

Startup marketing can feel isolating and lonely. But you're not the only one facing these challenges. Commiserate and learn from others in the same situation and build your network in the startup growth world.

What people are saying

"Lisa is awesome. She's super knowledgeable about high growth tech startups and it was cool to learn more about how she approaches marketing in that space. I'd definitely recommend her to anyone who's struggling with their marketing strategy and wants some more tools in their toolbox."

Nick Lyford

Head of Marketing, Rembrandt

"I got so much value out of this course. Lisa and her frameworks cut through the noise and busyness of working at a startup like a scalpel. so I quickly saw where and what to focus on. So pleased I signed up. Highly recommend."

Jennifer Yalden

Marketing Lead, Tella

"Lisa is great at providing a structured way to consider challenges and opportunities in your current working environment and not only providing solutions, but equipping you to find your own solutions and inspiration for being more successful at work. This course has great take-aways that will continue to help in my career."

Rebekah May

Marketing Director, Kisi

"Lisa does a great job of breaking down the key questions and decisions in marketing without making anything feel overwhelming. She helps you set ask the big questions to outline your strategy without making you feel stressed about knowing the answer. Would definitely recommend to someone in my shoes!"

Nicole Campbell-Leeds

Head of Marketing, Apricity

Meet your instructor

Lisa Kennelly

Experienced growth and marketing leader @ Klarna, Fishbrain, Clue; startup advisor, coach, and mentor

Many people can claim to know how to grow a consumer product in theory. I've done it in practice.

As marketing executive and hands-on startup operator, I've spent the last decade working for venture-backed high-growth mobile-first B2C startups, including Clue and Fishbrain. I'm currently working in growth at Klarna, and I'm also an advisor with Antler, Startup Core Strengths, and First Round Fast Track.

I’m building this course because I know how lonely and challenging it is to drive growth in a scaling company. If you’re a marketer or founder whose job is to "grow the consumer business" then this course is for you.

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