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The No-Money No-Stress Guide to Startup Growth

New
·

5 Days

·

Cohort-based Course

It's your job to grow the business. Learn how to do it strategically and efficiently - without burning yourself out.

Hosted by

Lisa Kennelly

Growth marketing executive @ Klarna, Fishbrain, Clue; advisor + coach + mentor

Last chance to enroll

3

days

18

hours

39

mins

Course overview

Your guidebook for startup marketing success

As the lone marketer on the team or a founder driving marketing at a venture-backed high-growth B2C startup, you're looking for 10x impact. This course will help you elevate your startup marketing strategy from "spray and pray" to a laser-focused growth system.

Who is this course for?

01

Marketing leads who are the first marketing hire in their startup and have a mandate to drive growth - both with and without cash to spend.

02

Growth leads who were brought in to do "growth hacking" and need to explain there's no such thing - but you know a better way.

03

Startup founders who are responsible for wearing the marketing hat - while juggling every other business responsibility.

What you’ll get out of this course

Create a marketing plan you can deliver on

Develop a marketing plan you can immediately implement for the coming quarter or year ahead. Ensure it's aligned with business goals and is achievable within your resources and budget.

Manage stakeholder conversations with confidence

Whether you're talking to product, engineering, your founder/CEO, or even your investors, you'll be able to ask the tough (but necessary!) questions and justify your decisions and recommendations.

Identify critical growth channels

No more spraying and praying. You'll be able to confidently determine which marketing channels you should focus on, where you should experiment, and which ones you can ditch.

Ruthlessly prioritize your time and energy

As a marketing generalist in a small company, get used to saying "no" a lot. Simplify your to-do list and learn how to optimize for business impact.

Stay sane and keep perspective

You can't fight every battle, but you can make smart decisions about which hills are worth dying on. Reframe your challenges so you can take a 30,000 foot view of your company's growth levers.

A community of like-minded marketers

Startup marketing can feel isolating and lonely. But you're not the only one facing these challenges. Commiserate and learn from others in the same situation and build your network in the startup growth world.

What people are saying

        "Lisa is incredibly approachable and knowledgable. She is a fantastic active listener and offers a great deal of support and encouragement. I'd recommend her to anyone, any day."
Rebecca Griggs

Rebecca Griggs

Growth Manager, Unplugged
        "Love her energy and she always gives straightforward feedback that reflects where you are, and what resources/time you have available."
Lucy Walker

Lucy Walker

Founder, AM Insights
        "Awesome session with Lisa. We discussed about content, content strategy, the whys, the whats, and all the underlying foundations around content! Lisa's approach and understanding is clear and can be applied in both D2C and B2B products."
Spyros Tsoukalas

Spyros Tsoukalas

Head of Content, GrowthMentor
        "Lisa quickly unpacked the marketing challenge I faced and helped me focus on a clear strategy and set of next steps. Perhaps of even more value, she highlighted the risks of a path I was considering going down."
Jamie Turner

Jamie Turner

Co-founder, Mesg.ai

Meet your instructor

Lisa Kennelly

Lisa Kennelly

Experienced growth and marketing leader @ Klarna, Fishbrain, Clue; startup advisor, coach, and mentor

Many people can claim to know how to grow a consumer product in theory. I've done it in practice.


As marketing executive and hands-on startup operator, I've spent the last decade working for venture-backed high-growth mobile-first B2C startups, including Clue and Fishbrain. I'm currently working in growth at Klarna, and I'm also an advisor with Antler, Startup Core Strengths, and First Round Fast Track.


I’m building this course because I know how lonely and challenging it is to drive growth in a scaling company. If you’re a marketer or founder whose job is to "grow the consumer business" then this course is for you.

A pattern of wavy dots
Join an upcoming cohort

The No-Money No-Stress Guide to Startup Growth

Cohort 1

$500 USD

Dates

Dec 11 - 15, 2022

Payment Deadline

Dec 10, 2022

Don't miss out! Enrollment closes in 4 days

Course schedule

4-6 hours over the course of 1 week
  • Dec 12, 14, and 16

    20:00-21:00 CEST

    Three 1-hour interactive workshops with me and other course participants.

  • AMAs

    1 hour, 2x

    Optional coaching sessions to work through your challenges.

  • Weekly projects

    Up to 2 hours per week


Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
How do I get the course fee reimbursed by my company?
I have a question that's not answered here, how can I get in touch?

Stay in the loop

Sign up to be the first to know about course updates.

A pattern of wavy dots
Join an upcoming cohort

The No-Money No-Stress Guide to Startup Growth

Cohort 1

$500 USD

Dates

Dec 11 - 15, 2022

Payment Deadline

Dec 10, 2022

Don't miss out! Enrollment closes in 4 days

$500 USD

New
·

5 Days