December Cohort

Learn how to build metrics that help you pivot with strategy in a fast, data informed, and politically safe way.

Adam Thomas

Product manager, speaker, writer - well... product person.

Make Product Strategy Real with Survival Metrics

In product development, we're going to fail. Over 60% of ideas do not bring positive value to your bottom line. The best way to operationalize strategy is to know what isn't worth working on and change direction quickly. Enter Survival Metrics to help make that decision.

Did you know that over 60% of your ideas fail?

Product managers&nbsp;who create strategy. Your product needs to get agility and it needs to pivot with your vision to keep leadership aligned.

Product managers whose product lack differentiation. You lose market share by being similar to everyone else.

Product managers who find themselves surrounded by silos. You lose out on context that can make your decisions more impactful to the team.

Who is this course for

What you’ll get out of this course

Break down ideas as they come in, clarify what matters, and distill what the actual decisions are so the team can make them quickly. This saves millions of dollars of waste AND allows you to explore more options to solve problems.

Implement faster cycles of decision-making that identify potential problems before software is built instead of after.

Decide what data matters so you can communicate actions based on your strategy effectively while increasing data literacy across the team. This allows space to be wrong while building trust by keeping the focus on the numbers.

Interpret data collectively to increase confidence in decision-making to build trust, even when you're wrong.

Differentiate in the marketplace by producing final products based on what drives your company instead of chasing trends. Let your feature following stop, and feature leading start.

Clarify company values enough to model them in your teams work so the product resembles your company, not the market.

Avoid the results of following through on useless projects. Avoid turndown theater on your scrum teams that leads to terrible utilization rates for products that your team waste time maintaining.

Convince teams to change direction when what they are building isn't effective instead of "seeing how it goes."

Director of Operations at Product Collective | Co-Organizer of INDUSTRY: The Product Conference

What people are saying

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

Learn with a cohort of peers

Learning is better with cohorts

Meet your instructor

More than 80% of our participants have had our course reimbursed. In many cases, their company didn’t have a formal policy. It’s worth asking.

Your employer may have funds to cover this course

This email is pre-drafted to make it easy for you and your employer to understand how the course benefits your role.

Make the ask with this pre-filled template

<a href="https://docs.google.com/document/d/13Bysu91EFhqNrsikuxTdue4Flvd8tX_b96VlvUXOONg/edit#" rel="noopener noreferrer" target="_blank">Click here to download﻿ the template.</a>

Use Learning and Development Budget For This Course (Get Your Manager to PAY!!!)

You will dissect your last pivot so you see how your last change didn’t happen.

I’ve Tried To Pivot In The Past And It Failed - What Gives?

You will dissect your next decisions you’ll need to make in your strategy so you can make the next action clear and easy to understand. By the end, you’ll walk away with the ability to understand if something is worth moving forward and build your first Survival Metric

Alright - Let's Make Some Survival Metrics.

You will compose a pivot story &nbsp;so you can talk about your story and get into scenario planning so you have something in your hand when the next person asks “what now”

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