Cohort-based Course
Build a stockpile of personal stories to support your professional goals.
Cohort-based Course
Build a stockpile of personal stories to support your professional goals.
Course overview
This is about inviting more of what you want into the world — through story.
Stories give us new ways of understanding the world and our place within it. And when we’re brave enough to share personal stories that expose our flaws and struggles and humanity, we open ourselves up for deep and powerful human connection. The kinds of connection that can lead to new careers, better relationships, and realized dreams.
Ever since I was an executive speechwriter at Apple, I’ve been developing and refining techniques for unearthing personal stories that can be strategically used. The methods I’m sharing here *for the first time* are those that I personally use for myself and my clients. And they're part of a simple, repeatable process you can use to great effect over and over again.
01
ENTREPRENEURS + EXECS
Tell stories that build empathy, community, and inspire people to take action.
02
SPEAKERS
Make speeches and presentations more engaging. Nail podcast interviews and TV appearances.
03
CONTENT CREATORS
Easily generate story-driven, memorable content that resonates with your audience and increases engagement.
Your stories can be a potent source of empowerment for yourself and others.
By stepping into your leading role, you'll encourage others to do so, too.
Learn consistent and reliable methods to unearth a plethora of stories that can suit wildly different contexts and audiences. And discover which stories will help you achieve your objectives.
Learn how to hook and hold your audience's attention using meaningful, purpose-told storytelling techniques that consistently deliver results.
Storytelling can be a vulnerable and intimidating experience, but we'll help you build the skills and confidence you need to own the spotlight.
Discover new insights about yourself and your experiences. Forge new connections through stories that build empathy and create a sense of community.
Find and Tell Your Stories
Find 60 of your most powerful personal stories — in 30 mins ⏱️ or less — and be the first to know when new cohorts open.
Ria Fay-Berquist
M. Rako Fabionar
Chris Jones
Amy McAnlis
We all live storied lives.
But telling personal stories can be a challenge. Either we forget storied moments, or we struggle to recall and express events in storied ways.
This course will teach you to think like a writer, so you'll be be ready whenever the spotlight shines.
Anita worked her way from Apple Retail store employee to executive speechwriter over a 13-year career, designing presentations given to Steve Jobs, authoring Apple’s Credo, and speechwriting for Angela Ahrendts along the way. Today she's running Cause:Effect Creative, a branding agency that expresses visionary ideas with poetic power. She’s also building The Land of Make and Believe, a 14-acre event and retreat space bringing magical realism to a nonfiction world. And she's hosting the Hyperactive Imagination podcast, a high-voltage channel for creativity.
Have questions about the course? Ask away.
01
Finding Your Hidden Stories 🗃️
Exercises to help you unearth DOZENS of powerful personal stories.
02
Deciding Which Stories to Tell ⚖️
A master class on understanding context, audience, and objectives.
03
Bringing Your Story to Life 🌱
A potent framework to hook, hold, and reward your audience's attention.
12:00pm - 1:30pm PT
April 5 and 7
Active, hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
Progress alongside other participants through group discussions and breakouts
Learn with a cohort of accomplished peers
Join a community of like-minded people who want to learn and grow alongside you