Find and Tell Your Stories

Cohort-based Course

Build a stockpile of personal stories to support your professional goals. 

Course overview

This course is not about "once upon a time" or "happily ever after."

This is about inviting more of what you want into the world — through story.


Stories give us new ways of understanding the world and our place within it. And when we’re brave enough to share personal stories that expose our flaws and struggles and humanity, we open ourselves up for deep and powerful human connection. The kinds of connection that can lead to new careers, better relationships, and realized dreams.


Ever since I was an executive speechwriter at Apple, I’ve been developing and refining techniques for unearthing personal stories that can be strategically used. The methods I’m sharing here *for the first time* are those that I personally use for myself and my clients. And they're part of a simple, repeatable process you can use to great effect over and over again.

This course is for people who need stories to do a lot more than entertain.

01

ENTREPRENEURS + EXECS


Tell stories that build empathy, community, and inspire people to take action.

02

SPEAKERS


Make speeches and presentations more engaging. Nail podcast interviews and TV appearances.

03

CONTENT CREATORS


Easily generate story-driven, memorable content that resonates with your audience and increases engagement.

What you’ll get out of this course

Contagious main character energy. 😎

Your stories can be a potent source of empowerment for yourself and others.

By stepping into your leading role, you'll encourage others to do so, too.

Dozens of stories ready to be told. 📚

Learn consistent and reliable methods to unearth a plethora of stories that can suit wildly different contexts and audiences. And discover which stories will help you achieve your objectives.

Improved storytelling skills. 📝

Learn how to hook and hold your audience's attention using meaningful, purpose-told storytelling techniques that consistently deliver results.

Increased confidence. 😃

Storytelling can be a vulnerable and intimidating experience, but we'll help you build the skills and confidence you need to own the spotlight.

Personal growth and connection. 🥰

Discover new insights about yourself and your experiences. Forge new connections through stories that build empathy and create a sense of community.

Get my free Story Finder 🔎 tool when you join the course waitlist.

Find 60 of your most powerful personal stories — in 30 mins ⏱️ or less — and be the first to know when new cohorts open.

What people are saying

        Anita believes in your dream and won’t stop until your story matches the depth of your ambition. She'll drive you to do your best, but is a font of joy with a Care Bear stare. You have what you need already, and she will gently and succinctly fish it out from you, mirror it back to you, and then help you pare it down to a one-two punch.
Ria Fay-Berquist

Ria Fay-Berquist

Writer, Educator, and Dating App Profile Ghostwriter
        Anita blends high-level expertise and a colorful personality into profound learning experiences. She offers simple, powerful tools for sourcing, framing and telling our stories – for personal development, professional endeavors, or the shared pleasure of storytelling itself. I highly recommend working with this wise and inspiring force of nature!
M. Rako Fabionar

M. Rako Fabionar

Director, Innovative Learning and Living Institute
        Anita’s unique genius is helping others discover the heart and soul of their story. She brings thoughtful, intentional magic to every collaboration. And she knows how to nurture new creative seeds with a poignant question, present conversation, or burst of laughter.
Chris Jones

Chris Jones

Attorney at Scale LLP and Producer at Svea Pictures
        What I love most about Anita is that she offers simple, easy-to-use techniques. I was struggling with dialogue between two characters. She suggested I host a dinner party with them in my head—notice how they interact. It changed everything. That’s just one example of how she shared her practical magic to help me tell a story that's uniquely mine.
Amy McAnlis

Amy McAnlis

Writer and Former Senior Leader of Training and Communications at Apple
A pattern of wavy dots

We all live storied lives.


But telling personal stories can be a challenge. Either we forget storied moments, or we struggle to recall and express events in storied ways.


This course will teach you to think like a writer, so you'll be be ready whenever the spotlight shines.

Meet your instructor

Anita Stubenrauch

Anita Stubenrauch

Anita worked her way from Apple Retail store employee to executive speechwriter over a 13-year career, designing presentations given to Steve Jobs, authoring Apple’s Credo, and speechwriting for Angela Ahrendts along the way. Today she's running Cause:Effect Creative, a branding agency that expresses visionary ideas with poetic power. She’s also building The Land of Make and Believe, a 14-acre event and retreat space bringing magical realism to a nonfiction world. And she's hosting the Hyperactive Imagination podcast, a high-voltage channel for creativity.


Have questions about the course? Ask away.

  • 📧 anita@causeeffectcreative.com
  • 🗓️ schedule 15-min on Calendly
  • 📱 text +1 (209) 454-0296


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Course syllabus

01

Finding Your Hidden Stories 🗃️

Exercises to help you unearth DOZENS of powerful personal stories.

02

Deciding Which Stories to Tell ⚖️

A master class on understanding context, audience, and objectives.

03

Bringing Your Story to Life 🌱

A potent framework to hook, hold, and reward your audience's attention.

Course schedule

3 hours over one week
  • Wednesday and Friday

    12:00pm - 1:30pm PT

    April 5 and 7

Learning is better with cohorts

Learning is better with cohorts

Active, hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

Progress alongside other participants through group discussions and breakouts

Learn with a cohort of accomplished peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
How can I get reimbursed for this course by my employer?
What’s the refund policy?
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Be the first to know about upcoming cohorts

Find and Tell Your Stories

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