With 20+ years of experience, I’ve led research teams focused on vision and strategy, brand retention and building, and user experience metrics. I led the research team at NerdWallet from a focus on tactical one-off studies to strategic impact. I established research best practices and teams at Kelley Blue Book and Edmunds. Since 2009, I've trained non-career researchers to run their own studies to great success.

After 14 years leading teams in-house, I returned to consulting in 2022. I provide UX Research leadership for orgs that want their research function to have maximum impact, but have no internal research leadership that can provide the guidance to get them there.

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