Create a Game Plan to Maximize Customer Conversations
4.9 (4)
3 Days
·Cohort-based Course
Go beyond just having conversations with customers
Create a Game Plan to Maximize Customer Conversations
4.9 (4)
3 Days
·Cohort-based Course
Go beyond just having conversations with customers
Course overview
See maximum impact from customer conversations
You know you need a program to collect customer insights. Maybe your teams are running interviews with customers but then the insights are falling flat. Or maybe you’ve heard about continuous discovery and don’t know how to get started. In any case, the most important step is to get clarity about what you want the program to do for you and create a game plan to get there, so you can reduce wasted effort and see maximum results.
In this workshop you'll close the gap between current and desired states for your customer insights program. You'll address questions like these:
- Who’s having conversations with customers and how actionable have those insights been?
- What’s holding your team back from engaging with customers, or seeing maximum value from those conversations?
- What would success (and failure) look like for this program?
- And more!
The best part: this is a highly interactive, hands-on course. You'll work through tough questions along with peers facing the same challenges and come away with a clear outline of your current and desired states, and a realistic 3-month plan you can enact immediately.
Who is this course for
01
Key decision-makers responsible for a customer insights practice lacking a research leader (e.g., Directors or VPs of Product, UX, Design)
02
Research managers or directors leading a research or customer insights program, maybe you're a team of 1 setting up a program from scratch
03
Founders - you know you need to be talking to customers, and you need to know how to balance that with the pressure to build
What you’ll get out of this course
Clarity on the Desired State and Success Criteria for your org's customer insights practice
You'll define your desired state for the customer insights program overall, then we'll deep dive into key areas: infrastructure (tools, operations, coaching), staff (roles you need vs. have), and projects (the most important questions you need answered through insights).
Clarity on the barriers to achieving your Desired State and how to overcome them
Get clear about what’s holding teams back from seeing maximum value from customer conversations. Is it hard to find the right customers? Teams don’t have time to run interviews in addition to their other work? They're each approaching interviews differently and it's inefficient?
A realistic 3-month plan that will move you towards your Desired State
You'll identify what you can realistically commit to in the next 3 months to get started on the path. Examples:
- Set up operations to recruit the right customers for conversations.
- Skill up two teams to ask better questions during interviews.
High-level recommendations for Infrastructure (process, tools, etc), Staff, and Research studies to get started on your 3-month goal
Through discussion with other leaders in the cohort and Carol, you'll fill in your 3-month plan with high-level recommendations for templates, processes, tools, and staff needed to support your plan.
This course includes
3 interactive live sessions
Lifetime access to course materials
3 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Create a Game Plan to Maximize Customer Conversations
Course syllabus
Week 1
Sep
30
See Maximum Impact from Customer Conversations: Session 1
Oct
1
See Maximum Impact from Customer Conversations: Session 2
Oct
2
See Maximum Impact from Customer Conversations: Optional AMA
See Maximum Impact from Customer Conversations: Session 1
See Maximum Impact from Customer Conversations: Session 2
Bonus
Optional AMA with Carol
4.9 (4 ratings)
What students are saying
Meet your instructor
Carol Rossi
With 20+ years of experience, I’ve led research teams focused on vision and strategy, brand retention and building, and user experience metrics. I led the research team at NerdWallet from a focus on tactical one-off studies to strategic impact. I established research best practices and teams at Kelley Blue Book and Edmunds. Since 2009, I've trained non-career researchers to run their own studies to great success.
After 14 years leading teams in-house, I returned to consulting in 2022. I provide UX Research leadership for orgs that want their research function to have maximum impact, but have no internal research leadership that can provide the guidance to get them there.
Be the first to know about upcoming cohorts
Create a Game Plan to Maximize Customer Conversations
Create a Game Plan for Successful Customer Conversations
In this 7-minute read, Carol outlines the process we'll use in this workshop to get to a game plan for your customer insights program.
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
Be the first to know about upcoming cohorts