Authentic Lawyer Branding

4.8 (6)

8 Days

Cohort-based Course

In this hands-on workshop, get control over your career by building a powerful unique brand to get more clients and opportunities.

Authentic Lawyer Branding

4.8 (6)

8 Days

Cohort-based Course

In this hands-on workshop, get control over your career by building a powerful unique brand to get more clients and opportunities.

Hosted by

Aaron Baer and Dhawal Tank

Discover the true meaning of an authentic brand to create inner alignment and draw business to you.

Aaron Baer and Dhawal Tank

Discover the true meaning of an authentic brand to create inner alignment and draw business to you.

Course overview

Authentic Lawyer Branding

In this workshop, you'll get hands on discovering your authentic brand and using it to build your presence. Get the confidence, the community, and the content ideas you need to finally get started with building your presence.

Who is this course for

For partners at firms who want to find greater control and definition over their careers.

For solo-practitioners who want to set themselves apart to get clients that are powerfully drawn to them.

For mid level & senior associates who want to start building their book of business.

For partners at firms who want to find greater control and definition over their careers.

For solo-practitioners who want to set themselves apart to get clients that are powerfully drawn to them.

For mid level & senior associates who want to start building their book of business.

What You Will Get Out Of Our Time Together

Bust through anxiety and fuzziness

When you articulate your unshakeable value, you will no longer feel anxious in front of clients, writing that LinkedIn post, or meeting people at conferences. This value statement propels action, and attracts the right ideas & people your way.

Discover your blinds spots--and how to navigate around them!

You might not even know how words you use already repels away clients, opportunities, and referrals. Get an honest look at your blindspots so you can stop making these mistakes.

Build deep relationships with lawyers from across the globe

Our cohorts are highly interactive and group driven. Over the course of our time together, you will enter the Build Your Book community of alumni--a group dedicated to giving work, referrals, and more. Accelerate your career with this generous group.

Build unshakeable confidence in your authentic self to get more control

The process we will teach you gives you the ability to stop competing with others and feel confident about what you have to offer the world. This confidence pays off in subtle ways to get more clients and stand out in front of your colleagues.

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Authentic Lawyer Branding

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4.8 (6)

See what people are saying

As a partner, being successful was no longer defined by billable hours. I took courses and read a lot of books. The theories were interesting, but were often lacking practical advice or were too complicated. I am more confident in my efforts and less afraid of rejection, thanks to this course. I wish I had started earlier.

Faren Bogach

Partner at WeirFoulds LLP

I gained connections to some incredible lawyers from around the world, meeting people and hearing perspectives I never would have been exposed to otherwise. Most importantly, the program works. As long as you stay open-minded to new ideas, and take some small action every day, you can feel things changing for you immediately.

Selena Kim

Partner at Gowling WLG

I went into the program looking for tips on how to grow a larger book of business and I came out of the course with much more than that. I learned about my own unique selling proposition, how to authentically sell my brand, and more... most importantly, I came out with an increase in confidence and a complete shift in mindset about Biz Dev.

Natalie Rizkalla-Kamel

Partner at Gowling WLG

There are no sales classes in law school. Lawyers aren’t taught business development in a systematic fashion. The course gave me a whole new perspective on business development for lawyers. But more importantly, it offers a real hands-on approach that has helped both me and my clients. Authenticity is key. On top of it all, it was fun.

Peter Mayer

Partner at Stairs Dillenbeck Finley

What an Authentic Brand is (hint: it's not a slogan)

Your Authentic Brand is the hub for every piece of business development you do

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Authentic Lawyer Branding

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Course schedule

Live Workshops
Weekdays
3 hours of workshop each on Jan 18th and 25th.
Office Hours
12:30pm - 1:30pm ET
Need extra help? We're here! Come by and ask us for help in our office hours to get the help in-between the sessions
Between Classes
On your own schedule
Take the opportunity to use our specific frameworks and tasks in the field and start doing micro-experiments to get results right away.

Meet your instructors

Aaron Baer

Partner at Renno & Co

Aaron is a Partner at Renno & Co., a modern law firm focusing on tech, emerging tech, and M&A. Previously, Aaron was an equity partner at one of the largest firms in Canada at the age of 29. He is the Co-Founder of Build Your Book (and co-host of the Build Your Book podcast), which helps provide modern sales training to lawyers. Aaron is extremely active in the legal tech community and is an advisor to a number of leading legal tech companies. He was named one of the Top 25 Most Influential Lawyers in Canada, was a winner of the 2021 Precedent Setter Awards, and maintains an active thought leadership presence on LinkedIn with millions of views each year.

Dhawal Tank

Head of Sales, Renno & Co

Dhawal is the co-founder of Build Your Book, and leads sales at Renno & Co. He is one of the 100 Global Leaders of Tomorrow as per the Symposium in Switzerland. He is a recipient of the prestigious Drucker Challenge Award, one of the leading management awards in the world. He has an MBA from York University and a Bachelors from the Ivey Business School. He has worked with dozens of organizations across the globe to help them market, sell, and grow in alignment with their core values.

Learning is better with cohorts

Active, not passive

This course focuses on live workshops and hands-on projects

Learn with a cohort of peers

You’ll be learning in public through breakout rooms and an engaged community

Build community

Surround yourself with like-minded people who want to grow alongside you

Be the first to know about upcoming cohorts

Authentic Lawyer Branding

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Frequently Asked Questions

4.8 (6)

See what (more) people are saying

Thanks you for this amazing course - I've rapidly changed what I do on a daily basis and so many things that I have thought about doing I've put into action.You guys are driving transformational change in the way lawyers think about what they do - and I hope loads of other people will benefit from.

Mohammed Talib

Partner at Pinsent Masons

Grit and smarts are not enough – we also need to learn to build our book of business. Yes, we are lawyers, but we also have to learn to market ourselves (‘cringes’). As a new solopreneur, I couldn’t have asked for a better team to help me create a foundation for my practice.

Shweta Chaubey

Founder of S. Chaubey Law

As a relatively junior associate, I’ve always had my reservations about business development. Thanks to this course, I’ve brought in two clients to my firm, connected with a number of prospective clients, honed my professional brand, and learned to use a myriad of tools and strategies for my own long-term and short-term business development goals.

Wendy Ngai

Associate at Loopsta Nixon LLP

In law school and at my old firm, I never really felt seen or valued -- the things I had felt were the best parts of myself felt irrelevant because I was supposed to be "just a student". So doing all of these calls, meeting so many great people, it feels like I'm re-connecting with myself. It's really cool.

Aladdin Diakun

Associate at WRD LLP

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Authentic Lawyer Branding

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