13 Weeks
·Cohort-based Course
In 12 weeks, go from vague idea to published expert, with your own category-defining, punchy book that makes your competition irrelevant.
13 Weeks
·Cohort-based Course
In 12 weeks, go from vague idea to published expert, with your own category-defining, punchy book that makes your competition irrelevant.
Hosted by
Matt Rudnitsky
Author, Book Whisperer
Course overview
In this course, you will become a published, respected expert with your own book available in bookstores worldwide -- with people blowing up your inbox with opportunities to teach, speak, consult and share your expertise -- because you wrote the book on it.
01
Entrepreneurs, Creators and Experts
You have expertise to share. You’ve always wanted to write a book, but never knew how -- or when.
02
Inexperienced Writers With Deep Expertise And Wisdom
You may have started fleshing out ideas or writing, but the process is so overwhelming.
03
Intelligent People Who Need Accountability
You have Impostor Syndrome along with Big Hairy Audacious Goals. You know you could do this.
Streamline your stories and expertise into one golden idea that readers can’t help but read and recommend to friends. Reframe your doubts, fears and uncertainties into selling points that differentiate you in your market’s sea of sameness.
The writing phase, we'll: uncover your natural writing voice through the “Word Vomit” and “Same, Same But Different” methods, eliminate distractions by using simple habit-building tricks, and build a consistent writing routine that doesn’t feel like pulling teeth (the "50% rule")
Using our database of time-tested, plug-and-play templates (based on a variety of bestselling books), choose which structure is best for you. You’ll know exactly what ideas and stories should go where, while still leaving room for your original, secret sauce.
There’s only one effective way to market your book, long term: word of mouth. How do we do it? With the simplest marketing plan possible. The “marketing” part is easy. No need for paid ads or shameless self-promotion. The “writing a book that people talk about” part is hard.
The Punchy Books Accelerator
Trevor Kraus
Trudy Hylant
Katherine Conway
Angela Jackson
All you need is to mine your life for the most interesting and useful things you have to say. Plug them into one of a few proven structures. Add your own unique bit of “hot sauce” -- the thing that makes you stand out from the crowd. And in 3 months you've published a book.
Author, Book Whisperer
In the last 7 years, I’ve worked with dozens of authors who have sold millions of copies in aggregate (first at Tucker Max’s Scribe Media, now at my own Platypus Publishing). Whether they were featured in the New York Times, ESPN or Facebook ads selling 150 copies (and $15k in high-ticket sales) a day, they all followed the same basic process and structure -- while leaving room to creatively amplify their own voices and messages.
The topic didn't matter -- the algorithmic stock trader, the spiritual entrepreneur and the sports diehard all wrote punchy, impactful books that skyrocketed their credibility.
If you want to write a better book faster, and to stand out as one-of-a-kind in the sea of sameness, you need to write a Punchy Book.
Aspiring authors don’t fail because of bad ideas, lack of experience, or even writing skill. They fail because of lack of process, structure and clarity. You have a message to share with the world, but can’t get the attention you deserve.
So why haven’t you written it yet?
01
Find Your One Golden Idea
Most books don’t have a premise, so nobody reads them. We’ll mine your life and career for points of differentiation, and put them into a compelling premise that readers can’t ignore.
02
Write Your Damn Book
Most nonfiction books are too long and boring. By following one of our punchy outline structures (adapted from your favorite nonfiction books), you’ll answer a series of questions, and plug and play your stories and ideas into a proven structure. While uncovering your natural writing voice, with a series of exercises to find your unique brand.
03
Publish, Polish And Launch Easefully
Real entrepreneurs and authors self-publish professionally. Not the haphazard nonsense you see on LinkedIn, but rather beautifully produced books that belong next to your favorite author at Barnes & Noble or Amazon. Traditional publishing is dying, and you’re at the forefront.
Active learning, not passive watching
This course isn’t a bunch of fluff and theory. Every lesson will have live, interactive exercises where you’ll get your ideas out of your head and onto the page -- with the quick feedback you need.
Learn with a cohort of peers
You’ll automatically be assigned to a “writing group” of like minded peers, to help refine your ideas and reassure you that you’re not crazy for embarking on your book writing journey ;)
Accountability and Feedback
Matt, his team and your writing group will be checking on your weekly, to make sure you’re on track and going at a quick (but comfortable) speed.
Plug-And-Play, Bestselling Structures
No matter what type of nonfiction book you’re writing, Matt will provide you with a plug-and-play structure so you don’t have to worry about organization or what goes where. Just answer a series of questions, and model one of your favorite author’s proven paths, with room for your “secret sauce” of originality.