How to write better books, faster--and skyrocket your credibility

In 12 weeks, go from vague idea to published expert, with your own category-defining, punchy book that makes your competition irrelevant.

Matt Rudnitsky

with

Matt Rudnitsky

Author, Book Whisperer

A pattern of wavy dots

In this course, you will become a published, respected expert with your own book available in bookstores worldwide -- with people blowing up your inbox with opportunities to teach, speak, consult and share your expertise -- because you wrote the book on it.

Who is this course for

01

Entrepreneurs, Creators and Experts

You have expertise to share. You’ve always wanted to write a book, but never knew how -- or when.

02

Inexperienced Writers With Deep Expertise And Wisdom

You may have started fleshing out ideas or writing, but the process is so overwhelming.

03

Intelligent People Who Need Accountability

You have Impostor Syndrome along with Big Hairy Audacious Goals. You know you could do this.

See what people are saying

        Ticketless would not have been possible without my book coach, editor, marketer, and (now) friend, Matt Rudnitsky. Somehow, he never grew tired of telling me to dig deeper. If you have an idea for a book, I hope you’ll reach out to him.
Trevor Kraus
Trevor Kraus
Author of Ticketless (featured in the New York Times, ESPN Radio, The Daily Beast, Barstool Sports, TV news and more)
        I'm 71 and always thought I had a book in me, but had no way to make it happen. Then Matt gave me a Master's Degree in how to put a book together. I showed my grandchildren that it's never too late to follow your dreams.
Trudy Hylant
Trudy Hylant
Author of The Day My Twin And I Died
        Matt gives simple and clear, great advice + guidance on how to write a book - and that a book is the ultimate platform builder for your career. There were so many good nuggets for various points in the process: general inspiration, research & development strategies, writing tips (outline templates), and Amazon + marketing advice.
Katherine Conway
Katherine Conway
Author of The Digital Nomad Survival Guide
        I LOVED learning everything that was presented and loved loved LOVED being in a writers’ group - the first time I wasn’t just the writing weirdo among my civilian friends. It was so invigorating and encouraging and often intimidating, but always so much like being home.
Angela Jackson
Angela Jackson
Author of Trillions on the Table
A pattern of wavy dots

All you need is to mine your life for the most interesting and useful things you have to say. Plug them into one of a few proven structures. Add your own unique bit of “hot sauce” -- the thing that makes you stand out from the crowd. And in 3 months you've published a book.

Topics covered

Find Your One Golden Idea

Streamline your stories and expertise into one golden idea that readers can’t help but read and recommend to friends. Reframe your doubts, fears and uncertainties into selling points that differentiate you in your market’s sea of sameness.

Write Your Punchy Book (In Your Own Voice)

The writing phase, we'll: uncover your natural writing voice through the “Word Vomit” and “Same, Same But Different” methods, eliminate distractions by using simple habit-building tricks, and build a consistent writing routine that doesn’t feel like pulling teeth (the "50% rule")

Choose Your Time-Tested Structure

Using our database of time-tested, plug-and-play templates (based on a variety of bestselling books), choose which structure is best for you. You’ll know exactly what ideas and stories should go where, while still leaving room for your original, secret sauce.

Minimalist Marketing

There’s only one effective way to market your book, long term: word of mouth. How do we do it? With the simplest marketing plan possible. The “marketing” part is easy. No need for paid ads or shameless self-promotion. The “writing a book that people talk about” part is hard.

Meet your instructor

Matt Rudnitsky
Matt Rudnitsky
Author, Book Whisperer

In the last 7 years, I’ve worked with dozens of authors who have sold millions of copies in aggregate (first at Tucker Max’s Scribe Media, now at my own Platypus Publishing). Whether they were featured in the New York TimesESPN or Facebook ads selling 150 copies (and $15k in high-ticket sales) a day, they all followed the same basic process and structure -- while leaving room to creatively amplify their own voices and messages.


The topic didn't matter -- the algorithmic stock trader, the spiritual entrepreneur and the sports diehard all wrote punchy, impactful books that skyrocketed their credibility.

 

If you want to write a better book faster, and to stand out as one-of-a-kind in the sea of sameness, you need to write a Punchy Book.

A pattern of wavy dots

Aspiring authors don’t fail because of bad ideas, lack of experience, or even writing skill. They fail because of lack of processstructure and clarity. You have a message to share with the world, but can’t get the attention you deserve.


So why haven’t you written it yet?

Learn with a comprehensive curriculum

01

Find Your One Golden Idea

Most books don’t have a premise, so nobody reads them. We’ll mine your life and career for points of differentiation, and put them into a compelling premise that readers can’t ignore.

02

Write Your Damn Book

Most nonfiction books are too long and boring. By following one of our punchy outline structures (adapted from your favorite nonfiction books), you’ll answer a series of questions, and plug and play your stories and ideas into a proven structure. While uncovering your natural writing voice, with a series of exercises to find your unique brand.

03

Publish, Polish And Launch Easefully

Real entrepreneurs and authors self-publish professionally. Not the haphazard nonsense you see on LinkedIn, but rather beautifully produced books that belong next to your favorite author at Barnes & Noble or Amazon. Traditional publishing is dying, and you’re at the forefront.

Learning is better with cohorts

Learning is better with cohorts
Active learning, not passive watching

This course isn’t a bunch of fluff and theory. Every lesson will have live, interactive exercises where you’ll get your ideas out of your head and onto the page -- with the quick feedback you need.

Learn with a cohort of peers

You’ll automatically be assigned to a “writing group” of like minded peers, to help refine your ideas and reassure you that you’re not crazy for embarking on your book writing journey ;)

Accountability and Feedback

Matt, his team and your writing group will be checking on your weekly, to make sure you’re on track and going at a quick (but comfortable) speed.

Plug-And-Play, Bestselling Structures

No matter what type of nonfiction book you’re writing, Matt will provide you with a plug-and-play structure so you don’t have to worry about organization or what goes where. Just answer a series of questions, and model one of your favorite author’s proven paths, with room for your “secret sauce” of originality.

Frequently Asked Questions

What if I’m not an experienced writer?
How do I know if my idea is any good? What if nobody cares what I have to say?
Will I have to pay anything extra to get my book published and launched?
What if I don’t have enough to say?
What if I don't finish my book in 90 days?
Is there a payment plan?
Join waitlist