Jason has been an applied behavioral scientist for close to 15 years. He founded the first behavioral science firm in Silicon Valley, which focused on helping startups build better, more engaging products.

He studied neuroscience at Stanford University, and was lead researcher in BJ Fogg's Stanford Persuasive Technology Lab. While in the lab, he was involved in the creation of the field now commonly known as Behavior Design. Jason's work in the lab was featured at the World Economic Forum in Davos.

Jason has also collaborated extensively with behavioral economist Dan Ariely. The two of them cowrote a series of workbooks on how to apply behavioral economics research to marketing and product problems. Jason also helped Dan design the first version of Kavaanu (later renamed Timely), which was eventually acquired by Google.

Jason co-founded Walmart's behavioral science team, and was Global Head of Behavioral Science for the company—applying research to dozens of marketing, product, and store initiatives at the company. The team was responsible for the new member experience at Sam's Club, and was integral in the creation of new store concepts (Sam's Now), in-store order pickup, the in-store return experience, and checkout design.

A serial entrepreneur, he's had one exit (Kite.io) and is running a fast-growing recruiting and staffing firm (Persona) that uses behavioral science research to recruit more effectively.

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