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How to Create Habit-Forming Products

New
·

1.5 Weeks

·

Cohort-based Course

Get the research, models, and techniques you need to create more engaging and retentive products.

Hosted by

Jason Hreha

Former Global Head of Behavioral Science at Walmart, Researcher at Stanford

Course overview

Build habit-forming products using behavioral science

1000s of hours of study and over a decade of experience packaged into one week of learning. Use behavioral science to create habit-forming products.

Master the research and frameworks that will help you increase product engagement and retention

Learn how to troubleshoot behavior-change problems

It's hard to know where you should start when your users aren't behaving as expected. I'll teach you practical yet powerful frameworks and processes you can use to understand what's going on.

Learn a practical and effective habit formation process

You'll get a step-by-step process you can use to approach any habit problem you encounter. This is based on over a decade of applied behavioral science and habit formation work. I've never taught this to anyone before.

Learn how habit formation works and how to apply this knowledge to your product

We'll talk about the "truth of habit formation". There's a lot of false information out there about how habit formation works. We'll cut through all the confusion and talk about what the science has to say.

Learn which research works and which research is a dead-end

Only 36% to 62% of behavioral science research can be replicated. Many (if not most) new findings coming out are false. Learn how to stay away from alluring but unreliable research, and learn which behavioral science research is worth using.

See what people have to say

        Jason is the leading applied behavioral scientist in the product world—hands down. His ability to incorporate behavioral science into product research and design is unparalleled, as evidenced in the course of his extraordinary career in the field.
Stephen Scott

Stephen Scott

Founder and CEO of Starling
        Jason is the Behavioral Change expert in Silicon Valley ... He’s the undisputed expert in taking these principles and applying them to building winning products and companies.
Erythean Martin

Erythean Martin

Founder and CEO of Skipify
        Jason solves complex problems by applying his deep knowledge gathered from years of studying and practicing behavioral science. His application of ideas is iterative, collaborative, and yields profound stepwise impact.
Rick Ton

Rick Ton

Director of Growth at Meta
        Jason is a product visionary of the highest caliber. He transforms high-level strategy to a product that is sensationally beautiful, extremely usable, and disruptively innovative.
Naveed Lalani

Naveed Lalani

Founder and CEO of Pioneer Mind (a SVB company)
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Join an upcoming cohort

How to Create Habit-Forming Products

First Cohort

$500 USD

Dates

Oct 26 - Nov 2, 2022

Payment Deadline

Oct 25, 2022

Meet your instructor

Jason Hreha

Jason Hreha

Jason has been an applied behavioral scientist for close to 15 years. He founded the first behavioral science firm in Silicon Valley, which focused on helping startups build better, more engaging products.


He studied neuroscience at Stanford University, and was lead researcher in BJ Fogg's Stanford Persuasive Technology Lab. While in the lab, he was involved in the creation of the field now commonly known as Behavior Design. Jason's work in the lab was featured at the World Economic Forum in Davos.


Jason has also collaborated extensively with behavioral economist Dan Ariely. The two of them cowrote a series of workbooks on how to apply behavioral economics research to marketing and product problems. Jason also helped Dan design the first version of Kavaanu (later renamed Timely), which was eventually acquired by Google.


Jason co-founded Walmart's behavioral science team, and was Global Head of Behavioral Science for the company—applying research to dozens of marketing, product, and store initiatives at the company. The team was responsible for the new member experience at Sam's Club, and was integral in the creation of new store concepts (Sam's Now), in-store order pickup, the in-store return experience, and checkout design.


A serial entrepreneur, he's had one exit (Kite.io) and is running a fast-growing recruiting and staffing firm (Persona) that uses behavioral science research to recruit more effectively.

A pattern of wavy dots
Join an upcoming cohort

How to Create Habit-Forming Products

First Cohort

$500 USD

Dates

Oct 26 - Nov 2, 2022

Payment Deadline

Oct 25, 2022

Course syllabus

01

The 3 Elements of Behavior

Learn the behavior formula. With this, you'll be able to quickly analyze and understand your users' behaviors.

02

The Science of Habit Formation

We'll cover the science of habit formation, and how to think about making your product a regular part of a user's life.


There's no topic with more misinformation and confusion. I'll share what the research has to say, and the challenges involved in creating robust habits.

03

Behavior Matching: How To Choose The Right Behavior

Habit formation is mostly about choosing the right behavior for the goal you have in mind. But choosing the right behavior requires a sophisticated approach and understanding of what makes people tick.


In this module, you'll learn how to pick the right behavior for your product and user base.

04

The Behavior Design Toolkit

In this module I'm going to give you my Behavior Design Toolkit. The goal is to give you a step-by-step process for analyzing and modifying your product to make it as habit-forming as possible.

05

+ more powerful lessons & tips

Course schedule

6-8 hours per week
  • Wednesday, Friday, Monday, and Wednesday

    2:00PM Central Time (tentative)

    The course will consist of 4 separate live workshops. Each workshop will be between 1 and 2 hours.

  • Behavior-Design Project

    2 Hours

    You'll apply what you've learned in your own behavior design project.

  • Behavior-Design Lesson (Optional)

    2-4 Hours

    Each student will have the option to create a presentation, video, or written piece about their favorite insight or lesson from the course.

A pattern of wavy dots
Join an upcoming cohort

How to Create Habit-Forming Products

First Cohort

$500 USD

Dates

Oct 26 - Nov 2, 2022

Payment Deadline

Oct 25, 2022

Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

We will be “learning in public". You'll be encouraged to share your projects and insights on social media.

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
A pattern of wavy dots
Join an upcoming cohort

How to Create Habit-Forming Products

First Cohort

$500 USD

Dates

Oct 26 - Nov 2, 2022

Payment Deadline

Oct 25, 2022

$500 USD

New
·

1.5 Weeks