I have 35+ years of experience as an entrepreneur and executive at companies like Google and Procter & Gamble.

Now, I am an advisor to fast growing tech companies across the globe. I’ve coached 100+ tech founders, product & GTM operators. My two passions are storytelling and sense making. These help me generate insights and create frameworks to help others grow their business.

I have been a tech founder, run P&L, owned product management, built global marketing teams and created solutions up-and-down the software tech stack: from cloud [Google Cloud] to data infrastructure [Siperian:Informatica], to APIs [Apigee] to SaaS apps [LivePerson, Omada Health].

I’ve done six startups ranging from zero-$100MM+.

Beyond startups, I was the CMO at two public SaaS companies (LivePerson, Apigee); and have been part of one IPO and two M&As.

You can find more about my thinking at Growth Matters newsletter www.anuragwadehra.com

Why I started this course

In my experience, ambitious entrepreneurs around the globe - often with success in their first market - struggle to enter and succeed in the U.S. They suffer from confirmation bias - assuming their local lessons translate to the U..S. or they execute a lot of random GTM acts without a plan. This leads to wasted time, and lost opportunity, for them.

I’ve created this course to help founders focus their energy on the right factors to enter the U.S. market

I have profound respect for tech entrepreneurs. They are the brave souls who dare to innovate. I love the experience of guiding them through the PMF terrain, since I’ve done it many times.

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